Managed the overall P&L, executed strategical business plan to grow the company’s book and market values, with major focus on business development, market penetration and ecosystem growth. Achieved the following in a short period:• Acquired the biggest government entity in Saudi Arabia as a long-term client which increased the yearly revenue by 12%.• Acquired a very strategic channel partner (PIF company) to promote our services across government and semi-government entities, which increased the yearly revenue by 10% and increased the cash return by 8%• Exploited my long list of contacts to generate new leads and opportunities• Enhanced efficiency and decreased overhead after proper hiring and restructuring of existing divisions and departments• Acquired 14 new customers• Developed a robust 9 figures USD pipeline• Increased resources usability to 85% by ensuring continuous task flow stream• Shortened sales lifecycle by adopting prospecting/due diligence techniques for potential clients• Diversified scope offering by adopting new technologies and trends• Working closely with marketing to position our key strengths in the market• Maintaining personal yet professional relationship with internal and external stakeholders• Maintaining strong public relationship with C-level and executives in the field of IT

Built a successful and homogeneous sales team with overachievement vision across multiple regions and a multimillion USD sales pipeline. Acquired, developed and sustained a large client base.• Increased revenue by 55% from new business acquisition and upselling• Enhanced profitability by conducting aggressive negotiation and persuasion skills• Developed and enhanced sales, pre-sales and business development policies and procedures• coordinated with central expertise and solutions division to package products and solutions based on the market trend/needs• Maintained “lessons learned” database of all won/lost opportunities• Identified market trends and captured growth opportunities • 2 times speaker in the Kingdom Digital Transformation summit 2030

Oversee company operations and accounting; procure clientele with vigorous marketing strategies. Direct all aspects of business development by providing clients with enhanced business models. Regularly review and mitigate inefficiency of existing business procedures. Improve product stability by ensuring quality standards. Nurture lucrative working relationships with partners to increase trust.• Successfully acquired and retained 13 major accounts in a period of 2 years• increased revenue by 35%, by implementing vigorous and aggressive marketing techniques• Directed and closely managed a sales pipeline of multi-million US dollars• Strengthened revenue, prospecting, and market share by implementing value-based selling• Adopted new sales strategies through channel partners and acquired 4 partners in one year• Reduced operational cost by 38% and overhead by 12% by reorganising numerous business units.• Directed multi-million dollars mission critical projects for major enterprises/government entities. • Sustained positive cash flow throughout lifecycle, increasing cash return time frame by 20%.

Promoted from Branch Manager to handle operations, sales, and marketing initiatives. Acted as in-house client consultant on Business Process Mapping, Electronic Content Management (ECM), Open Source Intelligence, and ERP Rollouts. Maintained long-term, positive relationships with clients, vendors, and partners. Provided ongoing guidance and structure to sales, revenue, and collections departments.• increased revenue by 200% in a period of 6 years by addressing and resolving inefficiencies.• Acquired 30+ enterprise accounts by implementing in-depth management and coaching to Sales.• Directed CMMI certification audit to become the first CMMI certified Saudi commercial company.• Presented to global audience three times in “IIS World Training” security conference.