George Macias Email & Phone Number

United States

New York, New York, Us

Advise and co-author development and execution of strategic plans.• Develop overall business strategy to penetrate non-profit markets. • Advise on strategy, organizational structure, technology, sales, marketing and brand development and outreach. • Develop company sales and marketing plans to increase company awareness.

Los Angeles, Ca, Us

As Interim COO, work closely with CEO and CTO to develop overall corporate go-to-market strategy.• Lead role in strategy creation and execution for product strategy and development, branding, pricing strategies, sales and marketing.• Restructured launch plan to generate swift product adoption.• Identified and implemented control function to manage P&L and burn rate.• Advise on investor relations and channel partnerships.

Santa Monica, Ca, Us

Los Angeles | Nashville | New York, Us

Developed business vision and strategies to boost revenues, created new revenue streams, controlled costs and elevated efficiencies. • Directed oversight for all major business functions including technology, sales, marketing, finance and administration.• Created a North American sales team that realized 43% sales increase over two years.• Overhauled P&L to stabilize cost base and delivered double-digit ROI increase.• Prepared the company for strategic investment via creating go-to-market strategy, authoring pitch deck and participating in all aspects of the process, from pitch meetings to negotiations.

Co-led launch of startup technology to deploy mobile music streaming service in the Far East. • Co-developed technology and product idea from inception through software and product development.• Developed framework for user experience and developed corporate brand identity.• Actively recruited partners and negotiated content agreements with major international music providers including Universal Music and Sony/ATV Music.

Us

Chief architect of sales strategy development and implementation for North America, which served as sales model globally. • Transformed sales organization into a lean-client focused operation, increasing revenue 9% YOY while reducing operational expense 40%.• Created B2B marketing and branding initiatives in North America• Co-developed technology solution platform to deliver insights and transparency on music rights to B2B clients.• Developed B2B marketing strategy to increase awareness and engagement over 45% in target markets.

Los Angeles, California, Us

Designed sales, marketing and company-wide strategies resulting in major revenue and profit growth.• Developed Pricing and compensation strategy to drive 400%+ revenue and growth, while sustaining flat sales headcount.• Increased profit five fold in less than five years, overcoming company’s history of low single digit growth.• Devised technology strategy and led development of online search portal with over 15k B2B users in first year.

Norwalk, Connecticut, Us

Led west coast sales team focusing on Fortune 50 companies. Responsible for hardware, software and end to end workflow solutions for document management and services solutions.• Achieved multiple year double-digit revenue growth and quota overachievement, including 31% YOY sales growth in competitive Los Angeles market.• Earned 8 President’s Club awards for sales excellence.