- Developing all Marketing and Communication strategies for all products and brands. Creating the vision and coordinating all required actions for securing that the strategy is executed according to plan.- Managing and coordinating PR and media agencies in developing and executing promotional campaigns.- Led the market launch of 3 cross-platform products. Coordinated the development of all creative and promo materials (press releases, PR and store assets, websites).- Developing and executing the Community and social media strategy for major titles.- Managing all activities for participating and showcasing the products at major industry shows (gamescom, PAX, GDC).- Managing all Sales and Publishing related activities, and collaborating with distributors and external partners to secure promotional opportunities.- Briefing all stakeholders and managers on marketing activities through regular meetings and updates.

- Monitoring and analysing the market and competition- Developing product positioning and messaging- Managing the product's sales activities and preparing the sales plan for the product's online and retail launch- Coordinating the product’s package design and managing the packaging content- Coordinating and managing the product’s Social Media fan pages - Creating online advertising campaigns for the key markets- Designing and coordinating the e-mail campaigns- Collecting, analyzing and evaluating online data- Coordinating Press Releases and Media messaging- Set up the product’s merchandising e-store and managing all merchandising materials

- Handling all PR and Media relations for all territories and coordinating PR and Media agencies. Tracking and monitoring PR results and data.- Managing and maintaining local fan pages on Social Media channels- Coordinating advertising and trade marketing campaigns; arranging all required materials- Coordinating e-mail and online marketing campaigns for the key markets- Planning and coordinating consumer events and gaming tournaments for the main markets- Providing assistance on main communication and marketing plans for EA’s key franchises- Supporting key partners / distributors on a daily basis by providing assets, information and guidance for EA’s portfolio- Responsible for the localization procedure of EA titles in the territory