George Manis Email & Phone Number

New York City, US

- Led global marketing strategy for Warner Bros’ portfolio of AAA Free-to-Play, cross-platform games, including the launch of MultiVersus, driving significant player engagement and acquisition.- Developed and executed multi-channel marketing campaigns, achieving KPIs and acquisition targets exceeding expectations, managing a multi-million dollar marketing.

Irvine, California, US

- Spearheaded strategic marketing initiatives to revitalize dormant AAA brands, successfully launching Virtua Fighter (VF5 Ultimate Showdown) and Super Monkey Ball (Banana Mania), exceeding KPIs by over 80%.- Managed a team of marketers focused on franchise planning, community engagement, and influencer activations, enhancing brand visibility across.

Santa Monica, California, US

• May 17 - Oct 18: Associate Director, Brand/Product MarketingMarch 16 - April 17: Senior Manager, Brand/Product Marketing
• Led marketing campaign efforts for the multi-million dollar launch of (AAA IP) LawBreakers including all events management, beta strategy, platform relationships and partnership marketing.
• Managed a team tasked with marketing for AAA franchise portfolio of mobile games from inception to lifecycle, including research, positioning, go-to-market and post launch marketing strategy.
• Led a cross functionally team including web, creative development, community, production, user acquisition, PR, influencer strategy and customer experience.
• Developed scalable marketing post-mortem process for the entire group.

Bentonville, Arkansas, US

• Negotiate, track and manage term sheets and contracts with digital entertainment partners for Walmart corporate and Vudu enterprise.
• Synthesize and consolidate digital business industry trends and commercial terms to advocate for and implement best practices across the company.
• Track, analyze and report electronic sell through metrics for digital video business.
• Partner across Corporate Development, Legal and Analytics departments to advise regarding acquisition and/or investment targets.

Redwood City, CA, US

• Led launch and lifecycle strategy and marketing for EA Access, the gaming industry’s first publisher led digital gaming subscription service
• Defined digital strategy, development and marketing for all EA on console subscription programs
• Defined digital strategy and framework for digital SKUs and incentives, partner digital solutions, embedded commerce, affiliates, and nomenclature
• Led design, definition, and implementation for console digital products, programs and features including subscriptions, console embedded commerce, Humble Bundles, quarterly campaigns, and loyalty program
• Built, analyzed and optimized consumer journeys within first party, EA, and Origin networks
• Managed first party strategic relationships required to drive digital console products from conception to implementation to operation

Redwood City, CA, US

• Drive Digital Strategy and (1st Party Partners) Policy Strategy across portfolio of EA titles.
• Responsible for $2 - $3 million in incremental digital revenue and cost savings in FY14.
• Negotiated 1st party policy and contract terms, provided oversight for partnership execution of terms, and operationalized strategic partnerships with 1st party (Microsoft/SCEA/SCEE) partners through analysis of.
• Advised upper level executives regarding 1st party opportunities in cross functional (Legal, Business Affairs, Platform and Strategy) work group.
• Liaised between marketing and studios regarding all 1st party opportunities.
• Partnered with Finance, Legal and Analytics to model and propose between $5 and $10 million in digital on console paid downloadable content opportunities for key EA franchises in FY14.

Chapel Hill, NC, US

Assisted two professors in researching data to create a predictive model used to determine successful movie performance based upon past performance and trends of specific inputs (Directors, Actors, etc.)

Durham, NC, US

Winston-Salem, NC, US

Brand development, distribution channel analysis, social media strategy, creative review, market sizing, contract negotiation, P&L management

Windsor, Berkshire, GB

• Licensing, contract negotiation and drafting, legal review, cross functional collaboration (Legal, Marketing, Market Analysis, Development)
• Developed and implemented recommendation for division-wide re-organization based on qualitative interviews enabling employees to focus on specific job functions rather than regional responsibilities.
• Coordinated communication strategy for Holiday Inn brand re-launch with cross functional team (including Marketing, Sales, Legal) to communicate cohesive brand message to licensees.

Atlanta, Georgia, US

• Assisted and supported Senior Vice President and General Counsel of Turner Sports/Atlanta Braves with multiple legal projects including sale of the Atlanta Braves, valued at over $450 Million, and post-season.
• Collaborated with Marketing, Legal and Standards & Practices to resolve contract disputes.
• Drafted and assisted negotiations for talent, licensing, content distribution, master services, non-disclosure, affiliate, co-promotional and consulting agreements, as well as amendments for TV and interactive media.
• Coordinated highlight rules for broadcast rights, internal trademark searches, copyright enforcement (i.e. monitoring rights, cease & desist)Atlanta Braves
• Advised with respect to contractual rights, obligations and potential risk.
• Researched and incorporated key information into disclosure schedules for sale of team to Liberty Media.

• Directed and photographed narrative film projects and advertisements, supervising crews of between 5 and 20 members.
• Collaborated with company president to found and grow media company.
• Developed business plan for the company to attract investors and clarify the company’s mission and financial priorities.

Mba, Marketing, Strategy And Entrepreneurship

J.D., Law

Bachelor Of Arts, History/Communications

Product Management