Holding company of my family office private equity investment portfolio, specializing in early stage and emerging growth digital businesses.

I act as Interim, fractional and on-demand E-commerce and digital marketing executive helping businesses accelerate business growth and profitability. I work with founders, executive teams and business owners to create actionable growth strategies and then I roll up my sleeves to help implement the plan. My core focus is on leading digital business transformation to accelerate growth through best-in-class digital experiences. Recent collaborations include:-Built new DTC website on Big Commerce for consumer apparel brand including Amazon and Ebay as well as social selling on Pinterest, Instagram and Facebook. Optimized channels for highest ROI.- Executive Producer of MN-made independent retro-style science fiction film. Negotiated international distribution deal for filmmaker with physical and digital media across multiple retail and streaming channels. - Content and Engagement strategy and activation for small business coach resulting in launching a new podcast and exponentially increasing leads and new client acquisition through owned, earned and paid media. - Partnership strategy and activation to build content and create new revenue channels for consumer internet startup.- innovation planning for consumer packaged goods brand leading to innovative digital solution for their customers resulting in increased brand engagement and customer retention. If you need an experienced executive to help you develop your growth strategy, please don't hesitate to connect with me.

Stormy Kromer is an American outdoor company, best known for it's iconic wool hats that they've made in Michigan's Upper Peninsula for 110+ years. My role is to develop and lead the eCommerce growth strategy and implement it across all digital channels to ensure profitable growth of the expanding product offering as an authentic outdoor lifestyle brand.

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Clect.com was the first global social marketplace for collectors to upload, catalog, share, trade, buy and sell their collectibles on the same digital platform as millions of like-minded collectors. Collectors face a fractured digital experience: they belong to multiple forums, communities and social networks to manage your collecting hobby: Facebook to socialize, Pinterest and Instagram to share, eBay to buy and sell. Clect unified the entire digital collecting experience into one social marketplace to simplify and optimize the collector's online collecting experience.As #CMO, I developed and implemented growth strategies across the user journey to create a unified customer experience across all channels and touch points. I also had responsibility for revenue generation, both through strategic partnerships and new customer acquisition and monetiaztion.I focused on optimizing engagement, acquisition, retention and loyalty efforts both within our community platform and across online and offline brand channels. From managing our partnerships with comic cons to attracting new users through our social media channels, my focus was to understand our members' needs and to translate those into product and service solutions. As an early-stage startup, creating awareness with massive global audience of collectors and clearly communicating our value to drive trial and engagement was a daily priority.

In this interim executive role, I worked with all stakeholders to design and implement a strategic business growth strategy. My contributions included:- created overall business strategy to expand business vertically and horizontally and add new revenue sources. - Led new business development and marketing strategy.- Contributed to Brand positioning and strategy refresh.- Developed new types of memberships to extend business into new markets.- Launched corporate partnerships and sponsorship platform to community value and grow revenue.- Optimized marketing mix to enable ROI-positive cross-channel campaigns.- Defined and optimized our members' customer journey to address evolving needs throughout member life cycle, from onboarding to loyalty engagement.

I had the dual responsibility of enterprise Head of Marketing leading overall marketing strategy and brand positioning for national multi-company $300M commercial printer as well as General Manager of the E-commerce/Small Dealer channel. Led business transformation of manufacturing-centric commercial printer to customer-centric mass customization brand providing our customers a clear value proposition: a strategic partner that enables them to provide greater value to their customer than direct-to-consumer internet brands that were disrupting the industry. My role was internal change-agent and I successfully shifted investment and resources into new growth channels such as eCommerce and graphic design customers.General Manager with P&L Responsibility for $35M Ecommerce/Small Dealer Channel. Contributed 15% top-line growth in 2014 after ten years of consecutive declines. Built and managed 50+ person modern marketing and sales organization with focus on improving and optimizing the customer experience and life cycle engagement. Successfully elevated marketing from a 'catalogs and collateral' role to strategic business function focused on customer, channel and brand strategy as key to differentiation and growth. Built digital platform for small business owners and freelancers to connect, grow and manage their business; strategically shifted us from "vendor" competing with other printers on a transactional basis, to "partner" enabling our customers to more effectively manage their business through our technology platform and community. Led complete redesign of product catalog and improved usability of eCommerce platforms, resulting in organic business growth for the first time in a decade.Developed online marketing and content marketing channels to engage prospects, develop leads, acquire new customers, retain and monetize customers. Increased new account acquisition 65% and revenue per customer by 13% during my tenure.

Launched multi-channel sustainable lifestyle retail brand with stores at Mall of America and Calhoun Square and eCommerce store. Led the concepting, positioning and development of the Sundog Trading Company brand. Key initiatives focused on integrating customer experience across channels with online marketing, customer acquisition, retention and loyalty through email marketing, social media and content marketing. Managed organic SEO and SEM plans through paid and organic search, online advertising, content marketing and link building. Led store merchandising strategies and promotional calendar planning and implementation. Directed creative strategy for advertising, store design and collateral.

Owned licensing rights to leading European sporting goods brand, Helly Hansen, with exclusive territory rights in Central U.S. Owned and operated Helly Hansen brand stores in Minnesota, Illinois and Colorado as well as top-ranked eCommerce website: www.HellyHansenUSA.com. Other revenue streams included event sales and direct corporate sales divisions. Hired and managed 100+ team in retail management, buying, marketing and warehouse operations. Grew business to total revenues of $10MM prior to selling in 2008.

Built and managed multi-discipline integrated marketing division from ground-up with mission of extending Fallon's vaunted creativity into emerging marketing channels, including United Airlines, Amazon.com, Citibank, Nestle Purina and Con Agra. Acted as group account director with 50+ person multi-disciplinary team of strategists, planners, and creatives providing integrated marketing solutions for agency clients and partnered with account teams to develop and implement consumer promotion, retail and experiential marketing across agency offices in North and South America, Europe and Asia-Pacific offices. Consistently exceeded annual revenue goals of business unit.Participated in all major agency business pitches and secured $50MM in new annual revenues. Partnered with Fallon Interactive in developing digital marketing campaigns to further expand services to existing clients, including work on Timberland.com, United.com, and implemented retail extensions of brand campaigns for Purina, Citibank and more. Partnered with clients in integrating traditional media campaigns with internet marketing to drive greater visibility of campaign performance.

Organized local chapter of national business group representing consumer promotion and marketing profession. Led board meetings and implemented quartely chapter events focused on networking, professional development and advancing the interests of the industry on local/national level.

Led new business development, financial and operational management of 24-employee regional offices of consumer promotion agency in both Chicago and Minneapolis.In Minneapolis, managed Pillsbury Frozen Breakfast consumer promotion account with $21MM CP budget responsible for annual plan strategy and tactical implementation; led strategic shift from price promotion to equity-building group events resulting in first volume growth year in previous five for client category. Led Customer Marketing task force resulting in long-term channel marketing strategy and staffing re-structure to focus against key retail customers. Initiated and implemented Pillsbury’s first major online promotion, Strudelpalooza, group event combining trade and consumer promotion budgets to deliver largest single-quarter incremental volume increase in Pillsbury’s history.In Chicago, led Heineken USA, Perrier and Michelin accounts for consumer promotion agency. Developed annual planning process for Heineken USA to align brand planning with key account sales planning. Process now utilized by multiple client operating companies globally. Supervised development of regional co-marketing programs in all 4 U.S. regions and Caribbean to ensure consistency with brand positioning and acted as ‘field voice’ during brand planning process to ensure optimization of plans for retail execution. Managed 4 regional account and creative teams that each supported a client regional marketing manager with combined budgets exceeding $40MM.

Central U.S. Region. Developed dealer-specific marketing plans for Michelin brands in Iowa, Wisconsin, metro Chicago and Ohio to help independent dealer customers compete against big box retailers through the Michelin Alliance Support program. Led successful brand re-introduction plan for Amstel Light in key markets securing 34% increase in distribution across all channels and volume increase of 64% in Central Region in 1998 vs. previous year. Developed Heineken's national co-marketing strategy.

Oversight of flagship brands, Rice Krispies and Crispix. Managed brand management team focused on extending core product lines into new growth categories, such as snack bars and mixes, and new retail channels such as convenience stores. P&L responsibility and agency teams at JWalter, NY and Leo Burnett, Chicago.

Managed Henry Weinhard specialty beer franchise. Initiated brand's first national advertising campaign to position brand versus high growth micro brew segment. Grew 1995 volume 10% vs. prior year and increased share 1.5% to 12% in core Pacific Northwest market area and 2 share points to 5% in mature Southwest markets. Increased buy-rate with two line extensions and expanded usage occasions through new product introduction of specialty soda line.Led new product strategy development for brand portfolio with aggressive objective of launching 25 new products in 2 years.

Opened regional office for consumer promotion and event marketing agency to service regional offices of clients including Miller Brewing Company. Managed Music and Entertainment Marketing efforts including concert tour sponsorships, venue sponsorships, radio merchandising, on-premise promotions

Developed marketing plans and programs for Notre Dame Olympic Sports programs to drive game attendance, secure corporate sponsorship and develop new revenue streams for the Athletic Department. Developed Athletic Department direct marketing venture featuring exclusive 1988 Football National Championship merchandise offered via consumer catalog. Managed licensing agreements for Athletic Department exclusive products including Sports Illustrated cover collectables