George guides a talented team that creates value through partner-centric relationships and leads highly visible strategic projects for large organizations with multiple business lines. The fuel that powers a brand is authentic storytelling and a customized multi platform approach. We have an exceptional track record in communications strategy and we don’t charge the enormous fees of larger agencies with lots of overhead. We do it lean and extremely well the first time so new clients become long-term partners. From conception to completion, we incubate creative ideation and then develop a strategy that will be deftly implemented. We amplify your brand and teach you how to deliver desired messages to the most important audiences, including casual, focused, vested consumers and potential industry alliance partners. Public Relations is not simply distributing news releases and hoping for outcomes because hope is no strategy. PR must always add value to those devoted to driving revenue. We’ll show you how to maximize your opportunities and use the earned media results we generate.We bring curiosity to the table, which allows us to discover and reveal previously untapped opportunities. The most important thing we do is listen. We listen to your dreams for your business, the hard work you’ve put into it, and your concerns about long-term sustainability. We help you navigate and ensure that your vision, mission, and business objectives align. We ask the right questions throughout our journey to help you take things to the next level and far beyond. When issues arise, your first call will likely be to your legal department, and their first call should be to us. Crisis management must click on every cylinder, and we have the practical experience to support your good name and reputation.

Faculty member in the Sports Marketing and Media & Dan Patrick School of Sportscasting Bachelor’s Degree Programs. The Sports Business Models curriculum we created includes business and team ownership including Esports, management, generating revenue streams, TV and multi-platform partners, alliance development, sponsor activation, corporate social responsibility and outreach, branding and integrated marketing communications.I have also taught Global Sports Marketing, Entertainment Business Models, Sports Events & Entertainment, Storytelling for Marketing and Fundamentals of Public Relations classes. Recipient of an inaugural “Props” Award for Academic Innovation and Student Engagement and selected to be among the first attendees and eventual graduate of “Navigator School” Leadership Academy for Professional Development.

1999-PresentJohn Deere Classic, content contributor 2015-2020Responsible for driving all earned media for official marketing programs including:- Aon Risk Reward Challenge - Massage Envy Player Performance Center and Total Body Stretch Program for consumers- PGA TOUR Volunteer Challenge presented by Myrbetric2014-16Media Operations and Player Support for Tiger Woods Foundation-managed events including Hero World Challenge and Quicken Loans National 2013 Was retained by IMG less than three months in advance of the PNC Championship and was charged with managing media operations for the PGA Tour Challenge event. Working in support of the tournament administration and sponsor to grow this event in Central Florida, we increased media placements by 600% over the previous year. We also created several alliance development opportunities.

Senior Executive leadership position with responsibility for overall administration, strategic development, creative ideation, tactical operations and financial management of communications and publicity campaigns designed to raise awareness, generate buzz and increase consumer use of our multi-media platforms and related products devoted to motor sports. Member of a core team created to optimize synergistic relationships among sales, affiliate and consumer marketing, programming, production and forecasting to ensure exceptional performance and collaboration in managing league relationships with NASCAR, IndyCar, NHRA Drag Racing and the motor sports industry.• Led a company-wide effort that won top honors each year from CableFAX: The Magazine: recognized as TV’s best in marketing and communications, Campaign of the Year, Best In-House Campaign, and back-to-back to back Magellan Awards from the League of Communications Professionals for Motor Sports on ESPN.• Other top industry honors include the APEX Grand Award for Communications Excellence and a Gold Medal from the Mercury Awards for ESPN’s Return to NASCAR after a six-year hiatus.• Responsibilities were vastly expanded to include daytime SportsCenter featuring Hannah Storm and Sage Steele, and ABC’s coverage of the NBA Finals.• Partnered with other ESPN and Caesars Palace executives to reverse downward trend and declining interest in the World Series of Poker. Built consensus with key influencers in the media who had previously reported that sport had peaked. Ratings, sponsorship, and participation increased significantly.• Led a team in that generated more than $30 million dollars each year in advertising equivalent daily newspapers and online for the emerging BASS/ESPN Outdoors brands.

Responsibilities with B.A.S.S. and The Bassmaster Classic were expanded to include oversight of ESPN Productions.• Justified to senior management and won approval to develop and implement a digital media assets hub that improved efficiency and reduced operational costs, while helping our team exceed its earned media placement objectives year over year for this emerging niche’ property.• Served on a core leadership team consisting of programming, production, sales and marketing to leverage ESPN and TWDC to create and grow opportunities for the newly acquired business.• Worked directly with CBS Evening News NBC Nightly News, ABC’s World News Tonight, CNN, The New York Times, Wall Street Journal, USA Today and hundreds of other non-proprietary media outlets, and with hundreds of celebrities on a variety of special events to propel professional bass fishing into the mainstream.• Worked closely with major official marketing partners including Chevrolet, Jeep, Anheuser-Busch, Ranger Boats, Triton Boats, Mercury Marine, Lowe’s Home Improvement Warehouse, CITGO Petroleum and many others to drive significant value to their investments in ESPN Outdoors, the Bassmaster events and associated multi-platform coverage.

Hired by then-owners of the world’s largest fishing organization 18 months prior to its acquisition by ESPN, Inc.• Led a team that reversed declining state of media relations and placements through content creation, proactive pitching and more open and strategic approach with all stakeholders including athletes, media, TV talent and management.• Transformed a fledgling public relations effort into a full-service communications unit that was retained, grown and poised to contribute to ESPN's success in The Outdoors genre and beyond.• Drove critical online and technology projects to enhance communications with 600,000 - member organization and produced the first full color media guide in the 30-year history of the sport.

Network broadcaster for NBC and later CBS covering Summer and Winter Olympics, Super Bowls, World Series, NBA Finals, FIFA World Cup, Men’s and Women’s Professional Golf, Heavyweight Championship Boxing and Motorsports when not hosting and producing daily studio sportscasts and news features. Weekday appearance's on NBC's First Light with Dirk Van and America in the Morning with Jim Bohannon.• Winner of numerous awards including a Gold Medal from the International Radio Festival of New York (Summer Olympics NBC) and American Auto Racing Writers and Broadcasters Association, Best Daily Show (Radio and TV Categories).• Member of team that won the Edward R. Murrow Award from the Radio-Television News Directors Association.• Earned individual honors for news and sports reporting from the Associated Press, National Motorsports Press Association, American Auto Racing Writers and Broadcasters Association and the Society of Professional Journalists (Sigma Delta Chi).• Also covered the launch of a space shuttle, the grand openings of Disney’s Epcot , MGM (Now Hollywood) Studios and ESPN’s Wide World of Sports, Daytona 500, tennis, golf and a Florida gubernatorial election.