George Mcneilly Email & Phone Number

Orlando, Florida Area

George guides a talented team that creates value through partner-centric relationships and leads highly visible strategic projects for large organizations with multiple business lines. The fuel that powers a brand is authentic storytelling and a customized multi platform approach. We have an exceptional track record in communications strategy and we don’t.

Orlando

Faculty member in the Sports Marketing and Media & Dan Patrick School of Sportscasting Bachelor’s Degree Programs. The Sports Business Models curriculum we created includes business and team ownership including Esports, management, generating revenue streams, TV and multi-platform partners, alliance development, sponsor activation, corporate social.

Orlando, Florida, United States

1999-PresentJohn Deere Classic, content contributor 2015-2020Responsible for driving all earned media for official marketing programs including:- Aon Risk Reward Challenge - Massage Envy Player Performance Center and Total Body Stretch Program for consumers- PGA TOUR Volunteer Challenge presented by Myrbetric2014-16Media Operations and Player Support for.

Orlando, Florida Area

• Senior Executive leadership position with responsibility for overall administration, strategic development, creative ideation, tactical operations and financial management of communications and publicity campaigns.
• Led a company-wide effort that won top honors each year from CableFAX: The Magazine: recognized as TV’s best in marketing and communications, Campaign of the Year, Best In-House Campaign, and back-to-back to back.
• Other top industry honors include the APEX Grand Award for Communications Excellence and a Gold Medal from the Mercury Awards for ESPN’s Return to NASCAR after a six-year hiatus.
• Responsibilities were vastly expanded to include daytime SportsCenter featuring Hannah Storm and Sage Steele, and ABC’s coverage of the NBA Finals.
• Partnered with other ESPN and Caesars Palace executives to reverse downward trend and declining interest in the World Series of Poker. Built consensus with key influencers in the media who had previously reported that.
• Led a team in that generated more than $30 million dollars each year in advertising equivalent daily newspapers and online for the emerging BASS/ESPN Outdoors brands.

Walt Disney World

• Responsibilities with B.A.S.S. and The Bassmaster Classic were expanded to include oversight of ESPN Productions.
• Justified to senior management and won approval to develop and implement a digital media assets hub that improved efficiency and reduced operational costs, while helping our team exceed its earned media placement.
• Served on a core leadership team consisting of programming, production, sales and marketing to leverage ESPN and TWDC to create and grow opportunities for the newly acquired business.
• Worked directly with CBS Evening News NBC Nightly News, ABC’s World News Tonight, CNN, The New York Times, Wall Street Journal, USA Today and hundreds of other non-proprietary media outlets, and with hundreds of.
• Worked closely with major official marketing partners including Chevrolet, Jeep, Anheuser-Busch, Ranger Boats, Triton Boats, Mercury Marine, Lowe’s Home Improvement Warehouse, CITGO Petroleum and many others to drive.

Montgomery, Alabama, United States

• Hired by then-owners of the world’s largest fishing organization 18 months prior to its acquisition by ESPN, Inc.
• Led a team that reversed declining state of media relations and placements through content creation, proactive pitching and more open and strategic approach with all stakeholders including athletes, media, TV talent.
• Transformed a fledgling public relations effort into a full-service communications unit that was retained, grown and poised to contribute to ESPN's success in The Outdoors genre and beyond.
• Drove critical online and technology projects to enhance communications with 600,000 - member organization and produced the first full color media guide in the 30-year history of the sport.

Washington D.C. Metro Area

• Network broadcaster for NBC and later CBS covering Summer and Winter Olympics, Super Bowls, World Series, NBA Finals, FIFA World Cup, Men’s and Women’s Professional Golf, Heavyweight Championship Boxing and Motorsports.
• Winner of numerous awards including a Gold Medal from the International Radio Festival of New York (Summer Olympics NBC) and American Auto Racing Writers and Broadcasters Association, Best Daily Show (Radio and TV.
• Member of team that won the Edward R. Murrow Award from the Radio-Television News Directors Association.
• Earned individual honors for news and sports reporting from the Associated Press, National Motorsports Press Association, American Auto Racing Writers and Broadcasters Association and the Society of Professional.
• Also covered the launch of a space shuttle, the grand openings of Disney’s Epcot, MGM (Now Hollywood) Studios and ESPN’s Wide World of Sports, Daytona 500, tennis, golf and a Florida gubernatorial election.

Masters In Business Management, Msm, Business Management

Bachelor Of Arts - Ba, Communication And Media Studies

Activities and Societies: Lambda Chi Alpha

Certification, Hospitality And Tourism Management

Education record

Disney’s Approach to Business Excellence Disney’s Approach to Leadership Excellence Disney’s Approach to People Management ESPN’s.