George is the founder and Managing Director of GMS Salon+, the leading company of beauty prestige brands in Greece. GMS is an Athens based cosmetics import and trade company, born in 2017. George's vision is to coach and empower beauty & salon professionals across Greece to produce high-end results for their final consumers, by providing them not only with prestigious services based on cruelty free, sustainable and vegan products but also by enriching the greek beauty industry with pioneering tools of sustainable business and entrepreneurial development.GMS Salon+ is the exclusive representative for the Greek market of ghd, ICON, 1944 Paris and Belma Kosmetik. As a dynamically developing company, GMS grasps the evolution dynamics of the beauty industry and is actively involved in shaping a promising business future for beauty professionals. Coaching, mentoring, training, service and product uniqueness: these are the values that inspire George to be a business leader and innovator in his field.