George Neel Email & Phone Number

London Area, United Kingdom

● Overseeing Sales, Marketing, and Business Development functions, driving integrated strategies to fuel business growth and market expansion.● Spearheading commercial strategies that align sales objectives with marketing initiatives to maximize revenue and market share.● Leading cross-functional teams to ensure seamless execution of commercial goals, from lead generation to customer retention.● Developing and implementing innovative business models to capture new market opportunities and optimise profitability.● Strengthening partnerships and relationships with key stakeholders to ensure sustainable growth and competitive advantage.

London Area, United Kingdom

● Directed the marketing strategy and execution for Trinity Homecare Group, enhancing brand visibility and customer engagement.● Played a pivotal role as an Executive Committee (ExCo) member, contributing to company-wide strategic decisions.● Oversaw comprehensive marketing campaigns, integrating digital and traditional media to maximize reach and impact.● Guided a team of marketing professionals, fostering a culture of creativity, collaboration, and high performance.

London, England, United Kingdom

● Led a dynamic team to achieve 3x revenue growth (€163 million) and a 30% margin increase (€23 million EBITDA) over four years.● Drove strategic initiatives that positioned Accsys as a leader in sustainable building materials, delivering strong financial performance and operational excellence.● Spearheaded the company's purpose-driven mission to transform the building industry by offering innovative, high-performance wood products.● Collaborated with cross-functional teams to enhance operational efficiency, innovation, and market reach.● Cultivated a high-performance culture focused on growth, sustainability, and employee engagement.

● Served as Chairperson for the Board of Directors of Accoya Color UK LTD, guiding the strategic direction and corporate governance of the subsidiary.● Provided leadership in human resources, business strategy, and corporate sustainability, ensuring alignment with the broader goals of Accsys.● Oversaw key strategic initiatives that enhanced the market position and growth potential of Accoya Color UK.● Played a pivotal role in steering the company toward sustainable practices and innovation in the built environment.

London, United Kingdom

● Propelled Accoya to Global Leadership: Grew the Accoya wood brand to become the number one modified wood brand globally by value sales, outpacing key competitors in brand awareness and market share.● SEO and Digital Dominance: Achieved the top position for organic search within the modified wood category through a best-in-class SEO strategy, significantly enhancing online visibility and lead generation.● Leadership in Marketing Excellence: Led the global marketing team to become the most 'engaged and effective' team within the company for three consecutive years, driving innovation, creativity, and high performance.● Purpose-Driven Culture: Spearheaded the development of a purpose-led culture aligned with Accsys' mission of 'Changing Wood to Change the World,' fostering strong organizational values and a unified brand vision.

London

● Senior Leadership: Played a crucial role as part of Diageo’s European Customer Marketing Senior Leadership Team (SLT), steering strategic direction and execution across the region.● Team Building: Built and developed a high-performing team across four geographical markets, fostering a culture of excellence and collaboration.● Brand Strategy: Spearheaded the development of Below-The-Line (BTL) marketing strategies, creating impactful shopper marketing programs for pan-European execution.● Commercial Success: Successfully expanded relationships with key global customers, including Tesco, Asda Walmart, Carrefour, Metro, Lidl, and Aldi, driving significant growth and market share.

London

● International Impact: Established and led the newly created global marketing productivity team, achieving £45M in targeted savings within the first year.● Process & Governance: Drove the marketing productivity agenda, ensuring that by the end of the first year, productivity was sustainably embedded across the organization with comprehensive training, governance, and reporting capabilities.● Collaborative Leadership: Partnered with the Boston Consulting Group to deliver critical business outcomes, leveraging cross-functional collaboration to achieve key deliverables.

London, United Kingdom

● Strategic & Commercial Delivery: Led a team in collaboration with the Boston Consulting Group to successfully achieve £10M in savings from advertising and promotional spend. Exceeded targets by £870K through over-delivery on Point-of-Sale (POS) and agency work streams.● Senior Leadership: Reported directly to the European Management Leadership Team, playing a key role in driving the global productivity agenda across Diageo’s European operations.

London, United Kingdom

● Brand Management: Led the marketing strategy for Smirnoff, propelling it to become the fastest-growing spirit brand in Europe within a 12-month period, culminating in January 2016.● Commercial Leadership: Managed the European budget for Below-The-Line (BTL) marketing spend, ensuring strategic allocation and impactful execution.● Marketing Effectiveness: Oversaw all measurement and evaluation activities across European markets, ensuring that marketing efforts were both effective and efficient.● Communications Excellence: Recognised as a highly effective communicator and presenter, successfully conveying brand passion and growth drivers to commercial planning and sales teams.

London, United Kingdom

● Brand Development: Led the GB Grocery segment for whisky and cream liqueur categories, including iconic brands such as Johnnie Walker, Bells, and Baileys.● Customer Management: Held marketing account responsibility for major retailers, including Sainsbury’s, Waitrose, and Ocado, ensuring consistent brand presence across all Diageo products.● Commercial Leadership: Managed the budget for the full shopper marketing team, driving effective use of resources and reporting directly to the Marketing Director.

London, United Kingdom

● Multi-Channel Leadership: Directed commercial planning for dark spirits and innovation brands within the GB on-trade sector, driving growth across multiple channels.● Commercial Planning: Oversaw key brands such as Johnnie Walker, Bells, Pimm's, Captain Morgan Spiced, and Baileys, ensuring strategic alignment and effective market execution.● KPI Setting: Led planning and target-setting for a sales force of over 70 personnel across GB, ensuring accountability and performance alignment with business goals.

London, United Kingdom

● Account Leadership: Managed the Tesco account, driving sales growth and brand visibility across L'Oréal’s product range within the UK's largest retailers.● Strategic Planning: Developed and executed strategic account plans, ensuring alignment with L'Oréal’s broader business objectives.● Collaboration: Worked closely with cross-functional teams to optimize product placement, promotions, and pricing strategies within Tesco.

London, United Kingdom

● Account Management: Supported the Sainsbury’s account, contributing to the development and execution of sales strategies that enhanced L'Oréal’s market position.● Data Analysis: Utilised sales data and market insights to inform decision-making and drive performance improvements across the account.● Relationship Building: Cultivated strong relationships with key stakeholders within Sainsbury’s, ensuring alignment and collaboration on key initiatives.

London, United Kingdom

● Comprehensive Business Training: Completed an intensive 14-month rotational program, gaining hands-on experience across various functions including sales, marketing, and supply chain management within L'Oréal’s diverse brand portfolio.● Strategic Project Management: Led key projects aimed at improving operational efficiency and market penetration, contributing to the successful launch and promotion of several high-profile products.● Cross-functional Collaboration: Worked closely with senior management and cross-functional teams, enhancing my understanding of the FMCG industry and developing strong analytical and leadership skills.● Brand Development: Played a pivotal role in supporting brand strategies, helping to drive market share growth in competitive categories.

Business Administration And Management, Tgm

Mini Mba, Marketing, A

Ba (Hons), Modern Languages

French Literature

Education record