George Papini Email & Phone Number

New Hyde Park, New York, United States

Lake Success, New York

• Implement marketing and advertising campaigns; develop and initiate marketing and advertising strategies, plans, and objectives.• Manage social media programs, blogs, inbound vertical and general business link campaigns.• Design, author, and implement, and monitor email marketing campaigns.• SEO, SEM, content optimization• Draft new business and project specific proposals• Prepare marketing reports by collecting, analyzing, and summarizing analytics data.

Web Project Management, Design and development, SEO, planning, production.Newsday - Online Event Marketing & Promotion Division: Manage all aspects of online promotions. Design and produce print and web collateral. Secure client approvals. Set production schedules. Prepare, launch and manage online contests. Clients include Nikon at Jones Beach Theater, NYCB Theatre at Westbury.

Responsible for recruiting and managing vendors to develop client web sites ensuring adherence to internal and web standards and correct integration with proprietary content management system. Liaised with vendors, clients, and sales representatives to ensure all parties are satisfied with project progress, addressing related issues as they arise. Scoped and quoted custom development projects. Registered domain names, set up email accounts, updated DNS records as needed.

Responsible for the production, submission, validation, tracking and delivery of content for online and offline media offerings. Budgeted for, managed and reported on associated costs.• $25 million average annual revenue generated by transitioning print ad sales online Conceptualized, defined specifications, developed tracking and publication mechanisms, and managed overall process.• Achieved 25% increase in departmental workflow efficiencies by combining separate production units into ‘Production Resource Pool’ to more evenly allocate workloads across product offerings and expand individual capabilities.• Developed internal database/tracking system for management and internal staff to manage and report on various product offerings.• Subsequently conceptualized, scoped, and worked with third party developer to create web based extranet (proofstat.com) for delivery and tracking of electronic products providing direct access by 500+ member sales force and clients to receive updates on projects, communicate with internal staff, and deliver electronic source material as necessary.

Managed all aspects of print ad production for domestic and European advertisers including ad creation, securing client approvals, preparing final RC prints and film. Liaised with overseas offices with occasional travel for publication meetings and final production QC.

Responsible for all production related activities for 3 volume food industry directory including ad creation, designing marketing literature, brochures, and trade show booth.

Processed ad contracts for annual 30+ volume industrial directory averaging 3,000 contracts per coordinator.