Business Analyst supporting initiatives to grow the business by serving as the conduit between the user community and the software development team. Determine operational objectives by studying business functions, gathering information, evaluating output requirements. Collaborating with developers and subject matter experts to establish the technical vision.

Schneider Logistics team embedded in the SAPPI client. Liaison between customers, clients, Planners, Carriers and management. Building customer relationships in a fast paced, multi-system environment. Having complete ownership of the freight by; creating, tracking, updating orders, anticipating problems and providing creative solutions to exceed customer expectations.

Manage and take ownership of the resolution process for all customer related issues. Identify and assess customer's needs and take actions for the best customer experience and to achieve satisfaction

Responsible for acquiring new consumer and small business clients, expand relationships with existing clients and help clients achieve confidence in their financial wellness.

Took inbound calls for sales. Helped customers with retail decisions and alternative solutions if needed. Guide for kayaking classes for the Outdoor Discovery School.

BRIGGS CAPITAL - Marketing Consultant 2012 to 2016 Assessed and defined business marketing strategies and requirements, researched market for customer insight. Designed roadmaps for targeted marketing for customers across a variety of clients. ALLSORTS PROMOTIONAL PRODUCTS - Marketing and Sales 2015 Crafted strategic recommendations for new website and customer response programs to increase sales and build customer retention. Planned, documented and initiated new sales department to grow the business. THE INDIGO CENTER - Contractor – Marketing and Business Consultant 2011- 2015 Helped grow business through managerial and administrative process improvements, as well as marketing for acquisition and retention. HARTE-HANKS - Contractor – Business Analyst, Project Manager 2010-2011Led the engagement for the loyalty rewards transition from one vendor to another through requirements gathering and the redesign of file layouts; making Harte-Hanks the data source for Toys ‘R’ Us.DIGITAL INFLUENCE GROUP (DIG) - Contractor – Program/ Project Manager 2009 Initiated a cohesive integrated advocacy program for the American Chemistry Council. Translated business requirements into business rules and technical requirements, documented and socialized process; ensured process and procedure fundamentals were repeatable with customer engagement platform applications.

Associate Director Account Services 2008 – 2009 Primary client contact collaborating with Creative Director, Tech Leads, and SVP Account Services to refine strategy to create business and technical web portal model. Lead for data improvements for the process of integrating brands as they come off patent. Led proposals to clients across AstraZeneca. Customer Relationship Manager 2007Identified website needs for General Motors through user-centered design insight analytics. Provided thoughtful CRM-based strategy recommendations. Coordinated agency interdisciplinary teams and external media partners and implemented high-value programs on time and within budget. Managed financials of nearly $1MM, budgets, schedules, and scope of resources. Associate Director Marketing Operations/Implementation 2000-2007Managed financials and mentored team executing: direct mail, loyalty, online, and email marketing programs for select divisions of General Motors. Used client databases along with insights from market research, website, and response tracking to provide strategic advice to clients on optimizing campaigns, improved segmentation, and SEO to increase ROI. Drafted RFI, RFQ and assessed email, sweepstakes, and data providers. Created and managed implementation of the latest generation of email newsletters for Pontiac and GMC; built, tracked and optimized email and landing pages, using lifecycle model and marketing automation, tested with A/B and multivariate testing. Managed program budgets and timelines for website development and deployment for clients; drafted process for integration of online and offline Delivery teams. Ensured site optimization for SEM.

Account Manager – Sales Representative Print Services 1999 – 2000Business Analyst - Fidelity Retirement Services Company (FIRSCo) 1993 – 1999Translated business needs and end-to-end process into software requirements. Wrote all required business documentation assisted with detailed functional specifications, acceptance testing, and test cases for developers, testers and other project team members. Produced system models of the business functions, processes, information and flows for management and programmers.