I transitioned to managing the flagship product with a focus on metrics: Website-wide conversion to applications and conversion to purchases in the store

In the role of a leader of a new product vertical, I was tasked with creating the best product on the career guidance market from scratch.Activities:- Conducted an in-depth market analysis to identify and address key issues in the career guidance field.- Explored end-users, pinpointing their problems, fears, expectations, and studied successful user stories that solved core challenges.- Leveraging this knowledge, developed a career guidance product that allowed users to find a suitable profession in just 2-3 minutes – хочустать.рф.Achievements:- Achieved a conversion rate of 42% from website visit to completion of the career guidance process, surpassing industry benchmarks.- Maintained high user retention: the average time spent on the site reached 11 minutes.20% of all incoming users resulted in a successful profession determination, marking the highest rate in the market.- Successfully attracted over 55,000 users without using paid marketing, relying solely on organic strategies.- Directed over 2000 leads to the school's main product.- Facilitated the launch of a new key product within the company - an exam preparation course with career guidance.Lessons Learned:- Continuous, scalable user research is essential for a deep understanding of how users interact with your service, focusing improvements on features that lead to target metric growth.- Identifying the right user conversion points is crucial. If conversion is low, the final conversion goal may have been chosen incorrectly, and changing it could lead to increased conversion rates.

In my Product Manager role, I managed to build a new product vertical from scratch, targeting elementary and middle school students.Key Responsibilities:- Conducted market analysis and user needs assessment, identifying a new sub-market in the EdTech sector – homework assistance. Oriented the product towards addressing this need.- Developed an economic model enabling an unlimited subscription for tutoring sessions at an affordable price – just 3000 rubles.- Managed the product's economy and profitability, achieving cost recovery within the third month of product usage.- Designed user retention mechanics, leading to an average Retention period of 9 months.- Guided the product from ideation to the first 1000 paying users.Conclusions and Lessons Learned:- Mastered the skill of creating products with a flexible economy capable of withstanding changes in user acquisition costs.- Learned to build a user experience that encourages continuous user return to the product.- Extracted lessons about the necessity of a diversified traffic strategy and readiness for potential losses of key sources.

At the age of 17, conceptualized and successfully launched a platform for job seekers at the Junior and Junior+ levels. Crafting a compelling Unique Selling Proposition (USP) garnered attention from leading online schools such as GeekBrains, HTML Academy, and Netology, resulting in fruitful collaborations.Achievements:- Developed and implemented an effective, budget-friendly user acquisition system on the job board.- Addressed the "chicken-and-egg" problem by attracting major online schools and companies conducting internships, thus hiring Junior specialists.- Assembled a team of exceptional professionals from prominent companies like Sber, Yandex, and Mail.ru, contributing to a rapid personal competency growth.Accumulated Skills:- Extracting valuable insights from user interviews, identifying their real needs and expectations from the product.- Learned to efficiently manage teams and resources, focusing on key tasks.- Experience with a project, despite its failure due to the lack of Product Market Fit and a non-functional business model, enriched me with skills in distinguishing user needs from fleeting desires.My experience in project creation and management has afforded me a profound understanding of user needs, the ability to craft value propositions, and effective resource management, leading to successful outcomes.

Led the IT department and served as the Product Manager for the "Brainstrain" product under the WikiUm umbrella, focusing on landing pages and the platform.Achievements:- Implemented a robust UX research system for the platform, enabling continuous exploration of user behavior. Over a 4-month period, this initiative resulted in significant improvements:• Increased landing page conversion by 2.2 percentage points.• Enhanced 7-day retention by 10 percentage points.• Elevated overall retention by 8 percentage points.IT Development Management:- Restructured developer motivation by tying their income to the achievement of KPIs related to task completion.- Introduced task prioritization using the ICE framework, transitioning all stakeholders to this prioritization format.Outcomes:- Increased the development department's speed by 1.5 times with the same team size.- Improved task execution efficiency through qualitative task prioritization.My role as Head of IT and Product Manager at WikiUm allowed me to drive substantial improvements in user experience, achieve impressive growth metrics, and optimize the efficiency of the IT development team

At the age of 16, during the height of the COVID-19 pandemic, I conducted market analysis to identify user needs and challenges. In response to the pressing demands of April 2020, I created an innovative product – a clinic aggregator for COVID-19 testing.Achievements:- Developed an effective solution to user inquiries – a clinic aggregator providing information on nearby locations for COVID-19 testing.- Attracted 10,000 users without a budget, leveraging active promotion through major media outlets and collaboration with media journalists.- Almost established a partnership with Yandex.Maps, though a final agreement was not reached.- Assisted over 10,000 individuals in finding nearby clinics for COVID-19 testing.Key Takeaways:- Mastered the skill of scaling a product effectively and realized the importance of finding pivot options to facilitate continued product development.- Learned to interact efficiently with media outlets and bloggers, garnering entirely free advertising for the product and reaching a broad user audience.- Acquired expertise in constructing viral funnels, encouraging users to share the product with others. This approach resulted in acquiring over 15,000 new users completely free of charge.