I am an accomplished Director of Marketing with expertise in performance marketing, branding, data analytics, and strategic leadership. My career highlights include spearheading the launch of innovative products at Hearst Communications, enhancing lead acquisition strategies at Envoy Mortgage, and managing a multi-million dollar marketing budget at AffordableTours.com, leading to sustained double digit growth year-over-year. Skilled in traffic acquisition, conversion, and retention, I excel in implementing scalable marketing strategies that drive impactful returns. With a proven track record of managing multi-million dollar PPC budgets and achieving a 500% ROAS, I am adept at optimizing campaigns for cost-effectiveness and generating significant revenue.ACHIEVEMENTSA track record of managing multimillion-dollar PPC budgets, achieving a noteworthy 500% ROAS. Proficient in optimizing Google, Bing, and Meta ads platforms for cost-effective acquisitions and implementing high-impact email marketing strategies resulting in a $4.5M revenue across a family of brands. SKILLSE-Commerce | Traffic Acquisition | Lead Generation | Data Analysis | A/B Testing | Project Management | UI/UX Design Email Marketing | SEO | SEM | Social Media Management | Funnel Optimization | HTML & CSS | Market Research | Adobe Suite | MS Office | Google | Business Intelligence | Productivity Tools | CRM | SaaS Platforms | AI AssistantsSUMMARY Performance Marketing- Managed a $3M PPC budget achieving 500% ROAS. - Built and managed both Google and Bing ads platforms, optimized for low cost-per-acquisition.- Created and implemented an email marketing strategy with 60% open rate, 25% CTR, 0.1% opt-out rate, and generated $4.5M revenue.- Designed, wrote and optimized ad copy, landing pages, and conversion funnels through A/B testing. Leadership- Analyzed and communicated actionable data with C-suite. - Experience in team management and project coordination. - Designed and implemented processes that increased productivity by 30%.Business Management- Created and analyzed quarterly P&L financial reports.- Identified revenue growth opportunities by establishing new revenue channels and implementing cost saving opportunities. - Negotiated favorable terms and contracts with suppliers.