Running Growth and Marketing for one of the most downloaded financial health apps in the US (‘22-‘23).

TopMarketer is a curated, highly selective marketplace of the best growth and marketing talent in the US and UK. If you're a top product, growth, or marketing practitioner looking for the next interesting product or company to grow, I'd encourage you to apply.

Helping founders grow their business.

ROI.works provides Fortune 2000 Firms and funded startups with instant, embedded growth and marketing teams. Whether you need an interim VP Growth or Marketing, paid acquisition experts (we have deep experience with over 40 channels), Analytics and BI, SEOs experts, UX Research, Conversion Optimization and A/B testing, or Retention and Lifecycle Marketing, we can design and deploy the perfect team (folks we have personally worked with multiple times and can vouch for) in 10-14 days. Some of the growth teams we have had the privilege of helping build include Postmates, Birdies, LinkedIn, Genentech, Lyft, Trinet, Union Bank, Fremont Bank, Soothe, Headspace, Mayvenn, and Siren.

I lead the Growth function at Postmates, overseeing paid User Acquisition (UA), Retention and Lifecycle, Promotions, and direct response-focused media planning and buying such as programmatic TV, direct response Radio and Direct Mail. • 650% increase in new monthly customer acquisition • Monthly active users increased 108% in 7 months. • Profitably grew monthly marketing budget 10X in 9 months, while maintaining a positive LTV/CAC ratio.• Beat total delivery goals for 8 consecutive months. • Increased Postmates' national market share in the on-demand food delivery space dramatically.

Worked with a small team to assess and audit Postmates' Adwords and Facebook acquisition channels and ability to scale those channels.

- Formed and led the the growth team- Increased pre-sale wait-list from 3,000 to 65,000 subscribers in 2.5 months. - Sold over 1500 paid subscriptions in 7 weeks for a product that would not ship for another 9 months. - Revamped the company's positioning and business model from a hardware seller to a SaaS subscription model. - Researched and re-did the pricing. - Helped copywrite and re-vamp the website, optimize it for conversion. - Set up email marketing program. - Helped oversee PR and PR firm.- Helped iterate on model and pitch deck, participated in VC pitches.

I provide companies that want to grow faster with senior-level growth and marketing management. This work includes: - Defining the growth team's structure and role vis a vis Product and Marketing. - Determining optimal skills, staffing, and processes - Recruiting high-quality, experienced new growth team members. - Implementing a growth model and picking the correct growth loops to layer on top of each other- Overseeing and/or executing on performance marketing and product initiatives including PPC, Facebook Advertising, Analytics and Attribution, Quantitative and Qualitative Research, Conversion Optimization and A/B Testing, SEO, Affiliate Marketing, Email Marketing, Referral Loops, and UX. I also teach the ROAARRR Growth Framework to companies, help them build a growth model, and train marketing and product teams on how to apply these to their organization in their day to day work. The ROAARRR framework helps CEOs, Founders, Heads of Growth and CMOs optimize all of their activities towards rapid growth, set up experiment matrixes, and start running experiments on all aspects of their company, continuously. Some companies I've done this type of work for recently include Soothe, Wag, LinkedIn, Genentech, Headspace, Lim Innovations, Siren, and beGlammed.

Hands-on advising and interim growth execution with Wag's co-founders and management team. - built growth model and projection for the company's last fundraise - oversaw revamp of the Adwords and Facebook program- Scaled already-significant monthly ad budget 500% while keeping CPA flat- improved web and app signup conversion rates 23 and 31%, respectively- introduced ROAARRR growth framework- introduced UX Research and Qualitative Research methods- introduced Kanban, growth scrum processes- provided high level SEO advice

Grew monthly revenue ~1000% between August 2015 - September 2016. My focus in this role was on 2 things: generating dramatic revenue and customer growth in a short amount of time and working with the CEO, Board and CTO to build out and staff the Marketing, Growth, and Product Management functions at Soothe. - Delivered 12 straight months of double-digit revenue growth - Doubled company's monthly revenue in 3.5 months (Q4, 2015) - Improved app activation rate by 400% via UX/UI improvements informed by moderated user testing and analytics. - Managed all demand generation and launch activities for 25 new city launches. - Manage all marketing programs and budget (paid, unpaid and earned)- Set up better measurement systems and scaled acquisition programs dramatically without a significant increase in CAC (cost per acquisition). - Hired Product team lead and other growth team members- Conducted PR firm search, and oversaw PR function. - Earned media included 64 Q2 2016 PR placements including Today.com, The Ellen Show, Entrepreneur, Inc, Men’s Fitness, USA Today, and Real Simple.

I provide advice, mentoring, and execution around Growth to the management team and Board, with particular focus on Acquisition, Conversion, and Retention strategies, since this on-demand Mobile Massage company's founding. I also managed all the digital acquisition programs during this time frame. The company recently raised their Series A, and the service is now available in 12+ cities.

Together with Stephen Edmondson, have been helping with strategy and execution for Mayvenn's paid acquisition efforts, particularly Facebook advertising. More recently (2015), I have started helping Mayvenn with overall growth strategy, Conversion Optimization and pricing strategy.

SnapUp lets you shop by taking screenshots on your iPhone.

Acquired by Ipsy.

MyNextCustomer is a dead simple, web-based dashboard to measure all your marketing and tell you what works in real time and where you're wasting money. It tracks both calls and conversions from Paid Search, SEO, Social, and Offline campaigns and integrates with all major marketing accounts. Lessons Learned: Bootstrapping a product to profitability is totally do-able - it just takes a lot longer than you think.

-Built Client Services, Site Services, and Marketing functions for the web's first Cost Per Action consumer loyalty company. -Helped increase consumer membership from 1MM to 7MM+ registered members in one year. -Planned and managed company's $15MM marketing budget, overseeing branding, customer acquisition, and guerilla marketing campaigns. -Led re-design of Cybergold's site, speeding up site load time by 50%, increasing time spent on site by 30%, and average visitor conversion rate by 42%. -In 1999 and 2000, Cybergold ranked as one of the top 30 most popular consumer sites on the internet, and one of the top 6 most popular shopping sites, according to Nielsen Netratings. -The above efforts directly contributed to a succesful 1999 IPO, raising $42MM.-Cybergold was later acquired in mid-2000 by MyPoints/United Airlines for $160MM. Cybergold investors included: Alta Partners and Vantage Point Partners.

-Rebuilt and trained Client Services team-Increased revenue and cash-flow 300% by increasing the number of client campaigns launched per week from 2 to 8.-Increased corporate customer renewal rate from 50% to 80% by dramatically increasing CTR and conversion rates for client campaigns.

Founded and staffed Interactive Department for a $100MM + Marketing Agency. Clients included Peoplesoft, Aspect Telecommunications, Siemens Medical Systems, PG&E, Emery Worldwide, Special Olympics, and Intraware. Led the creation of Intraware’s integrated marketing communications plan and planned or bought over $3 million in online media for Intraware, including a 1.4MM advertising partnership with Netscape. Educated agency staff about online media planning, search engine marketing and optimization (SEM and SEO), usability, and email marketing. President, 1HOT( sold to Shugart Matson Young)Founded one of the first search engine optimization and web design firms. Clients included Intel, Siemens Medical Systems, California Insurance Center, SIFE Trust Fund, and Northstar Insurance.