As a Global Creative Director and Principal Consultant at Wipro Salesforce Practice, I have successfully led transformative digital initiatives for leading organizations like FedEx and Forward Air among many others. With a focus on user experience and innovation, I have delivered impactful solutions that have streamlined operations, improved efficiency, and enhanced customer satisfaction. My expertise in Salesforce, UX design, and project management has enabled me to drive successful digital transformations across various industries.Key accomplishments:• Led a comprehensive UX redesign of FedEx's Salesforce Service Cloud implementation, resulting in significant improvements in user experience and agent efficiency.• Successfully modernized Forward Air's employee warehouse logistics application, empowering employees and reducing operational costs.• Consistently delivered high-quality projects within budget and on schedule.• Demonstrated a strong ability to lead and collaborate with cross-functional teams.

As a seasoned Creative Director and Executive Creative Director, I orchestrated transformative customer experiences for industry leaders like Edwards Life Sciences, Entrust Datacard, Remita Health, and Miracles for Kids. I managed teams and participated in conceptualizing innovative offerings that addressed industry evolution, led client strategies with calculated precision, and fostered a culture of innovation within my team. My ability to establish and maintain strong business partnerships, coupled with my talent for acquiring and retaining top talent, solidified my reputation as a strategic leader in the digital landscape.

As Executive Creative Director, I orchestrated a captivating blend of creative vision and technical prowess. Leading and mentoring multidisciplinary teams across a vast IT consultancy, I spearheaded winning client pitches and delivered high-profile interactive projects. From web design and mobile applications to captivating email campaigns, I led the charge on projects that transformed the digital landscape for industry leaders like Perficient, Symantec, Veritas, Honda, Toyota, 20th Century Fox, Paramount Pictures, Disney, Fluor Corporation, PIMCO, Electrolux, Best Buy, and Ford Motor Company.My portfolio overflows with success stories: guiding Fortune 500 brands through transformative digital experiences. Internally, I fostered a culture of innovation and calculated risk-taking, pushing boundaries and acquiring top talent.But my greatest accomplishment? Witnessing the sum of these efforts – customer moments that elevate brands beyond the ordinary.Project Highlights:• Perficient: Public website (Sitecore)• Symantec: Public website (Adobe Experience Manager)• Veritas: Public website (Adobe Experience Manager)• Honda: North American intranet (Microsoft SharePoint)• Toyota: North American intranet, plus enhancements (Microsoft SharePoint)• 20th Century Fox: several public and internal custom web and mobile applications• Paramount Pictures: intranet (Microsoft SharePoint)• Disney: Disney parks iPhone application (Phone Gap)• Fluor Corporation: global intranet (IBM WebSphere)• PIMCO: public mobile iOS application• Electrolux: internal iPad application• Best Buy: TechLiquidators mobile website• Ford Motor Company - Warriors in Pink

As a visionary Creative Director, I orchestrated transformative digital experiences for industry leaders like AOL, Dell, Facebook, and Ford Motor Company. I conceptualized innovative offerings that addressed industry evolution, led client strategies with calculated precision, and fostered a culture of innovation within my team. My ability to establish and maintain strong business partnerships, coupled with my talent for acquiring and retaining top talent, solidified my reputation as a strategic leader in the digital landscape.

Built a startup and local leading vehicle wrap business, provided a wide range of services to help businesses and individuals make a lasting impression. It’s expertise included:• Fleet Wraps: Customizing entire fleets of vehicles with eye-catching designs and branding.• Promotional Wraps: Creating temporary wraps for special events, promotions, or product launches.• Race Wraps: Personalizing vehicles with a unique and stylish design for local race track.• Design and Installation: My team of skilled designers and installers created and applied high-quality vehicle wraps.Project HighlightsThe portfolio included projects for major brands and events, such as:• Extreme Home Makeover• Motorola Race Tours• Spirit Halloween• Sage Net• 92.1 The Beat• Extreme Combat Monster TruckOperational ExcellenceCommitted to providing exceptional service and ensuring operational efficiency. My team excelled in:• Cost Management: Carefully monitoring and managing operational costs to deliver competitive pricing.• Human Resources: Made informed personnel decisions based on company policies and performance.• Day-to-Day Operations: Oversaw daily operations to ensure smooth and efficient workflows from front desk, design teams and installer bays.• Strategic Planning: Developing and implementing strategies to improve and standardize operational processes.• Budget Management: Ensured that operations adhered to agreed-upon budgets and timelines.• Process Refinement: Continuously improved and refining operational procedures for optimal efficiency.

As Interactive Art Director, I orchestrated a symphony of creativity, juggling multiple projects simultaneously for prestigious clients like Abbott Pharmaceutical, Bushnell, and Domino's. Leading a talented team of designers, I fostered a collaborative environment that yielded exceptional work, including captivating flash microsites, innovative website designs, and impactful banner ads. My leadership was instrumental in ensuring that our work not only met but exceeded client expectations, delivering truly distinguished and influential results.Key accomplishments include:• Cultivating a high-performing team: Leading, coaching, and inspiring my team to deliver exceptional work.• Driving creative excellence: Developing evolved concepts and style guides that aligned with brand identity.• Ensuring quality and consistency: Overseeing the delivery of sophisticated interactive visual products that met the highest standards of usability, brand relevance, and functionality.

As Interactive Art Director, I orchestrated a groundbreaking nationwide dealer advertising initiative that left an indelible mark on the industry. Leading a talented team of web and graphic designers, I masterfully crafted interactive banner ads and page takeovers that seamlessly integrated with broader marketing efforts. My strategic leadership was instrumental in launching and executing this campaign, resulting in significant impact for 4000 dealerships across the country. From the inception of the project to its successful launch, I played a pivotal role in driving innovation and delivering exceptional results.Key accomplishments include:• Pioneering video content reviews: Introducing a new approach to OEM advertising with pre and post-reel content.• Fostering client relationships: Maintaining open communication to understand specific needs and expectations.• Driving creative excellence: Developing original design concepts and overseeing project execution from start to finish.• Delivering innovative experiences: Creating visually interactive experiences within interfaces and platforms for KBB products.

My role as Interactive Art Director elevated me to a leadership position for prominent clients in the healthcare and consumer packaged goods industries. I successfully managed design processes for renowned brands like BreatheRight, Butterball, and ConAgra Foods, overseeing web design and innovative flash initiatives daily.

As an Interactive Flash Designer, I specialized in creating visually stunning and engaging digital experiences. I skillfully designed and developed interactive elements, integrated multimedia content, and optimized performance for Flash-based projects and websites. My expertise in this area allowed me to deliver innovative and impactful solutions that captivated audiences and drove engagement for the following clients: AFN Communications, AOL, CITGO, Drug Facts and Comparisons, Extra Touch Florists, Hach, RE/MAX International, RoadRunner, SolArc and Thrifty.

As an intern and web designer, I was responsible for assisting the design team with various website design and development tasks. My duties included creating emails, banner ads, designing visual elements, coding HTML and CSS, and absorbing all I could from great leaders. I also worked on real-world projects, gaining valuable experience in graphic design and web design. Through my internship, I developed a strong foundation in web design principles and technologies, which prepared me for a successful career in the industry and shifted from Internship to full-time employment for the following clients: Abbott Pharmaceutical, Avonex, Domino’s, Zemplar.