George Root Email and Phone Number
Milamore was founded in 2019 by George Inaki Root, a New York-based conceptual artist and Kintsugi Philosopher of Spanish-Filipino and Japanese descent. His deep connection to Japanese heritage inspired him to create a brand that honors and showcases Japanese craftsmanship.Rooted in the Kintsugi philosophy, which resonated with his childhood experiences, George believes that beauty and strength emerge through imperfections. His design philosophy, centered on Wabi-Sabi and Kintsugi, influences Milamore’s creations, as well as his work in sculpture, Ikebana, and other artistic endeavors.George’s mission is to leave a lasting legacy by advocating for Japanese craftsmanship and Kintsugi as a universal philosophy that celebrates life’s beautiful imperfections. Built on the foundation of “Mended, Not Broken,” Milamore continues to evolve under this guiding principle.In addition to leading Milamore, George serves as a vital link between Asian and international creative industries. A successful branding and communication specialist, he released a book on global thinking within the Japanese market in 2017. In November 2019, he was featured on the cover of Forbes Japan as a leading figure of the new generation of Japanese entrepreneurs.With his extensive background in branding and communication, George continues to build Milamore as a luxury fine jewelry brand, leveraging his expertise in the international market and the importance of timeless design.
Milamore Fine Jewelry / Spinel Inc.
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Founder, And Creative DirectorMilamore Fine Jewelry / Spinel Inc. Feb 2019 - PresentGreater New York City AreaDesigned in New York, Handcrafted in Japan.Founded in 2019, rich culture and heritage of Japan is Milamore’s biggest source of inspiration. Honoring Japanese heritage, our pieces are designed to be cherished and passed down for generations. Each piece is made with the highest quality precious materials and natural diamonds and 18kt recycled solid gold. Our atelier first opened its doors as a watchmaking shop in Tokyo’s Asakusa district during the 1920s, later evolving into a jewelry- making atelier.MILAMORE operates two shops in Japan and continues to expand its international distribution.
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Founder And CeoGeorge Root Ltd Feb 2014 - PresentNew York, New Yorkwww.georgerootltd.comManhattan-based boutique PR consulting agency, George Root Ltd. has one rule: do things differently. Well-established in both Japanese and American markets, Root bridges the luxury gap in Asia. His work has singlehandedly created a niche market for global brands in Japan through his partnerships with companies that wish to localize their product abroad. In today’s highly saturated luxury landscape, George Root Ltd. sets itself apart with made-to-order, 360-degree strategies—custom consulting for every business. Unlike other agencies, George Root Ltd. believes that multi-platform brand building opportunities are only effective if they take a consumer’s culture into account to provide one strong and clear message. This worldly approach allows Root to move seamlessly within the realms of digital PR strategy, event planning, talent casting and content planning. As the go-to PR leader in Japan, Root is able to apply his strategy to brands of all sizes. Refreshingly organic and relentlessly creative with the data to prove it, George Root Ltd. is redefining what it means to be a luxury leader.
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Pr DirectorZoom Emotions, Inc. Apr 2013 - Feb 2014Within 23 Wards, Tokyo, Japan• Business developer and account manager for CHANEL Japan, YSL Beauté Japan and MUTEWATCH.In charge of development, contract negotiation and PR activities execution. Coordinated and managed interviews with TV, online and print medias.• Celebrity casting director for fashion events of HUGO Boss, Marc Jacobs, Jack Daniel’s, Chanel, COACH JapanSelected celebrities for press conferences, store appearances as well as negotiating budgets.• Directed and managed events and fashion shows for DUNHILL, Lanvin En Blue, ETRO and Jack Daniel’s JapanCreated event strategies, managed event flow and model castings for the fashion shows/events.• Created relationships and promotions with industry personnel, bloggers, models and local celebrities• Manage internships and assistants, distributing PR tasks• Publicist and in charge of career of an international blogger, Misha Janette(www.tokyofashiondiaries.com)Developed business relations with fashion brands such as Emporio Armani, Michael Kors and Desigual Japan.
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Public Relations ManagerAmerican Apparel Apr 2010 - Mar 2013・Developed and established American Apparel Japan PR office and strategies・Managed brand image and yearly PR strategies (TV, online and print medias)・Worked as a consultant for American Apparel HQ, Korea, France and China on PR & Promotional strategies for those territories・Communicated with American Apparel HQ to organize projects and events・Communicated with sales managers and inventory managers to decide which products warrant media push・Coordinated press releases, product placements and features in print and online media・Styled fashion shows and selection features ・Directed and casted fashion shows (Tokyo Girls Collection, Mercedes-Benz Fashion Week Tokyo)・Directed and managed tie-up advertorials projects with both domestic and overseas print/online media
George Root Skills
George Root Education Details
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Aichi Syukutoku UniversityEnglish Literature
Frequently Asked Questions about George Root
What company does George Root work for?
George Root works for Milamore Fine Jewelry / Spinel Inc.
What is George Root's role at the current company?
George Root's current role is Founder of Milamore & Kintsugi Philosopher, ‘Mended, Not Broken.’ミラモア創業者 & 金継ぎ哲学者、「壊れているのではなく、継がれている。」.
What schools did George Root attend?
George Root attended Aichi Syukutoku University.
What are some of George Root's interests?
George Root has interest in Digital Pr, Styling, Celebrity Casting, Publicist, Brand Consulting.
What skills is George Root known for?
George Root has skills like Public Relations, Fashion, Social Media, Blogging, Social Media Marketing, Styling, Brand Development, Marketing Communications, Social Networking, Publicity, Copywriting, Media Relations.
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