SELECT CLIENTS: Central Park Conservancy, Compass Luxury, Moët Hennessy, American Express Platinum, Burson-Marsteller, Society of Memorial Sloan Kettering Cancer Center, Trentodoc Italy, American Academy in Rome, Donald Judd Foundation, Assos of Switzerland. - - - - - - - - - -◎ Strategic Communications APR 2023 – PRESENT◆ Developed new-business proposals resulting in 18-26% revenue growth across consumer and nonprofit sectors.◆ Secured and implemented corporate sponsorships and sales promotions, driving client revenue increases of 18-38%.◆ Led luxury real estate PR campaign, achieving record-breaking sales via pre-launch inventory sell-out and a highest city property sale._______________________________________________________________________________◎ Brand Strategy + Corporate Communications JAN 2013 – MAR 2015◆ Transformed the Society of Memorial Sloan Kettering Cancer Center Foundation’s brand identity & brand awareness, leading to national recognition and an 11% donation increase in 6 months through media partnerships (Rizzoli & The New York Times).◆ Spearheaded fundraising communications for NPOs, surpassing year-over-year donations by 16-21%, including record $1MM+ revenue for Save Venice Inc. and SEE International..

• Selected as Worldwide Education Marketing Manager, directing a cross functional team of 6 in promoting Apple Distinguished Schools, increasing school participation 12% and #AppleEDULeaderChat engagement 14% globally・ Selected as Worldwide Education Marketing Manager, directing a cross functional team of 6 in promoting Apple Distinguished Schools, increasing school participation 12% and #AppleEDULeaderChat engagement 14% globally・ Elevated Apple for Education brand presence and engagement to 22% growth in internal audience interaction and 16% increase in B2B engagement on X |Twitter chat platform・ Spearheaded retail sales development beta test strategies by orchestrating 360 employee communications plans, contributing to a 11% rise in sales within NYC flagship market・ Developed insights-driven go-to-market plan to increase new Apple Books app launch sales by 11% in stores and expanded business into new market segments. Leveraged deep understanding of Apple retail ecosystem to identify hidden growth opportunities. ・ Developed integrated marcom programming that raised Apple Books and News app engagement by 28%, with significant increases in user loyalty, conversion rates, and purchase downloads.・ Developed social campaigns leveraging key cultural moments, leading to a 17% rise in organic engagement and strategically positioning Apple News and Apple Books as go-to sources for popular-culture trends.・ Led internal comms strategy to position Apple Services Apps as top sources for modern entertainment culture among employees, driving double-digit growth in app engagement and participation in campus and virtual lifestyle programming.・ Developed innovative sales communications strategies to showcase the power of Apple for Business in driving agility and growth for enterprises・ Selected for a key role on the global retail task force for native app development.

Launched corporate public relations, digital communications and alliance strategies, extending the luxury lifestyle identity of Rémy Cointreau to its entire brand portfolio worth $105M. During challenging economic downturn, programs increased US subsidiary sales in key spirits and champagne brands by ~20%Key Achievements: • As one of two VPs of Communications worldwide (USA/China), oversaw nine agencies and five direct reports, while advising leadership teams at Paris headquarters• Established best practices and developed comprehensive marketing guides and field sales tools to increase media endorsements, on and off trade sales distribution, and co-branded/celebrity partnerships• Created the most profitable Rémy Martin Louis XIII introduction in company’s history, and launched integrated digital media campaigns that generated up to 28% sales increases Champagne Piper-Heidsieck• Developed first exclusive American Express Centurion (Black Card) partnership, resulting in acquisition of affluent, high-net-worth customers and a 30% increase in pre-sales • Led launch of first Cointreau digital webisodes campaign, achieving 30M+ impressions in two days

Selected by executive team to step in as Interim Associate Executive Director after serving in a volunteer capacity; Transformed the foundation’s brand identity and marketing techniques to generate national brand recognition, increasing donations by 21% in six months through media alliances with Rizzoli International Publications and The New York Times. Created new national media endorsements and exponential donor base levels through onboarding of PR agency strategy. Expanded volunteer work outturn by 17% through creation of new internal communications campaign

Recruited by the global communications firm to expand account acquisitions within the luxury lifestyle market. Partnered with agency CEO, Richard Edelman, on special projects and new business developmentKey Achievements: • Managed legacy accounts and tapped career network to secure new business with luxury brands including Leviev Diamonds, Jumeirah Hotels, and Porter Airlines• Oversaw 73 multidisciplinary employees, successfully guiding teams to build strong client connections and achieve goals • Conceived and launched historic celebrity endorsement campaign with Jamie Lee Curtis, catapulting Dannon Activia to become the nation’s leading medical food, with a 46% increase in sales

Directed communications and project management for 70+ retail stores accounting for 60% of global revenue in addition to managing 30+ agencies with $2.2M annual budget Key Achievements: •Supervised individual retail marketing programs for all branch stores including 32 store openings, global sales promotions, partnerships and special events• Spearheaded corporate focus on brand experience programming for most-profitable HNW customer relationships (CRM) to achieve 22% sales increase• Launched Tiffany Mark timepiece by securing celebrity endorsements including Frank Gehry, George Lucas, and Wayne Gretzky, with the program leading Gehry to join Tiffany as exclusive designer• Created designer promotions by reinventing Elsa Peretti and Paloma Picasso designer sales promotion, using core inventory companywide to generate record level sales and brand growth• Directed "What Makes a Tiffany Diamond" seminars to reinforce company’s engagement and solitaire diamond ring authority and competitive value

Recruited by CEO to build first in-house PR department during peak expansion of top 5 Swiss watch brand, and developed groundbreaking new Kirium watch launch campaign, which generated record-breaking sales globally. Led global PR during IPO on NYSE.