Georges Said Email & Phone Number

Lead and Manage Strategic Vision and Perspective for Private Label Business. Achieve annual top and bottom-linegrowth objectives in all GCC countries by cultivating and developing strategic partnership with key clients, whilecollaborating with multi-disciplinary teams. Ensure continuous business growth and profitability by efficaciouslyplanning business goals, identifying potential opportunities, and securing partnerships with businesses in accordancewith the company’s long-term strategy. Performed wide range of duties, such as creating/identifying Private Labelportfolio by category, establishing pricing strategy, and defining contribution margins across regions.

Define & Outline the Brand Profile & Architecture, leading to a global exposure & presence and ensuring a healthy Brand development and growth – Paper Tissue products, Eco-Friendly & Premium Brands in Household & Personal Care categories

Gcc

Lead the on-going maintenance & adaptation of Brand Profile in the whole GCC region in order to provide a clear link to consumer needs and establish a framework within which the brand lives and to which all activities should connect – Family Care brands (Tissue Paper Products)

Gcc

Assist the Brand Manager in the development of Brand Development Plan and translate it into a detailed and effective annual Marketing Plan in order to achieve the set growth targets – Baby Care & Adult Care Brands - Saudi Arabia & GCC

Riyadh

Responsible for managing Tissue (2009-2011) and Baby Care (2011-2013) brands in terms of sales growth and customer satisfaction in Center Province, Saudi Arabia. Accountable for the roll-up of the volume forecast and its improved accuracy.