With over 30 years of experience in the beverage industry as a company leader for both the wholesaler and supplier, I understand on and off premise market dynamics and how to achieve brand goals. In the high priority market of Las Vegas, I can navigate the competitive landscape, recruit and train top talent, and implement brand strategy with a focus on trade marketing, and market management. In my role as VP of Commercial Sales Planning I lead a team of professionals who develop and execute strategic plans, programs, and initiatives that drive profitable growth and competitive advantage for our company and our customers. I collaborate with cross-functional partners, such as sales, finance, operations, and supply chain, to ensure alignment and integration of our commercial plans. I also monitor and track performance and execution by team to achieve goals. My mission is to deliver excellence and innovation in everything we do, and to foster a culture of teamwork, learning, and continuous improvement.A resident of Nevada since 2007, my family enjoys the constant stream of friends and family that come to visit for work or celebrations. In my fee time, I have a passion for fitness, coach Pop Warner Football and participate in outdoor activities with my wife, two children and pets.
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General ManagerCds Packaging SolutionsLas Vegas, Nv, Us -
Vice President Of Commercial PlanningSouthern Glazer'S Wine & Spirits Aug 2022 - Feb 2024Las Vegas, Nevada, United StatesChief of Staff for Southen Glazers responsible for aligning strategy of sales, trade and finance teams to ensure goal achievement. My team was responsible for identifying gaps to goal and developing collaborative mitigation plans using data and commercial insights from the field. Lead scheduled meetings to ensure alignment and communication with all stakeholders and avoid any suprise results. State and team consistantly achieved goals at a higher rate then the rest of the country for Southen… Show more Chief of Staff for Southen Glazers responsible for aligning strategy of sales, trade and finance teams to ensure goal achievement. My team was responsible for identifying gaps to goal and developing collaborative mitigation plans using data and commercial insights from the field. Lead scheduled meetings to ensure alignment and communication with all stakeholders and avoid any suprise results. State and team consistantly achieved goals at a higher rate then the rest of the country for Southen Glazers in a market with over $1B in revenue.-Managed team of 5 Sales Directors responsible to identify gaps between sales forecast and goals.-Collaborated with sales and trade teams to develop risk mitigation plans.-Tracked performance and execution by team to achieve goals.-NV outpaced both West Region and Corporate performance on commit and goal achievement in 2022 and 2023.-Helped NV over deliver budget and surpass $1B in Sales Revenue in 2022 and 2023. Show less -
Director Of Commercial PlanningSouthern Glazer'S Wine & Spirits Mar 2021 - Aug 2022Las Vegas, Nevada, United States-Lead change management to adopt PACE process (Planning & Commercial Execution) in NV to involve sales leadership into forecasting. -Transparent conversations with Trade and Suppliers about any risk to goal and mitigation opportunities. -
Trade Development DirectorSouthern Glazer'S Wine & Spirits Jan 2019 - Mar 2021Las Vegas, Nevada, United States-Managed over 20 supplier portfolios including Deutsch, Freixenet, Shaw Ross, Terlato, Trenchiro and Wagner for NV. -Responsible for market plans, inventory, incentives and pricing. -
Director Of Sales And Operations PlanningSouthern Glazer'S Wine & Spirits Apr 2017 - Dec 2018Las Vegas, Nevada Area-Implemented new ways of working in NV to align with SGWS West Region-Created new process for inventory management to reduce back orders and out of stocks-Influenced sales leads to adopt new process to increase inventory turns-Joined National Project team for creation of Commercial Sales Planning (CSP) -
Senior Director Of Sales On Premise General Market- Beer Wine & SpiritsSouthern Glazer'S Wine & Spirits Jul 2014 - Mar 2017Las Vegas, Nevada Area-Implemented new go to market strategy for Las Vegas On Premise General Market.-Managed a sales team of 4 Sales Managers and 26 Sales Consultants and Customer Service department. -Lead Inside Sales team to best in the country on corporate scorecard in 2016.-Selected as 1 of 12 members on national SWS MIX (Manager Idea Exchange).-Drove revenue growth +3.8% in 2015 and +6.4% in 2016 to outpace company growth. -
Division Manager Off Premise Division Wine & SpiritsSouthern Wine And Spirits Of Nevada Feb 2012 - Jun 2014Las Vegas Nv-Hired to create a new culture around teamwork and structure.-Managed a team of 6 Key Accounts Managers, 2 Sales Directors, 3 Area Managers, 30 Sales Consultants and merchandising team.-Implemented Business Reviews with both National Account grocery & club channel as well as large independent liquor chains including Costco, Total Wine, Kroger, Albertsons, Safeway, Walmart, Sam’s Club and Lee’s Liquor.-Drove revenue growth +6.9% in 2012 and 6.04% in 2013 to outpace company growth. -
Sales Director Nevada And HawaiiDiageo Jul 2008 - Feb 2012-Delivered Sales NSV Targets, P&L and IRI programs.-2011 Golden Bar Spirit of Excellence Award Crown Royal-2010 Golden Bar Spirit of Excellence Award Captain Morgan-2008 Golden Bar Spirit of Excellence Award Tanqueray -
Off Premise State ManagerDiageo Jul 2007 - Jul 2008Las Vegas, Nevada, United States -
Sales Analyst Manager WestDiageo-Guinness Usa Inc. Jun 2005 - Jul 2007San Francisco Bay Area -
Regional Chain ManagerDiageo-Guinness Usa Inc. Oct 2004 - Nov 2005 -
Market Development Manager/ DmDiageo-Guinness Usa Inc. Oct 2001 - Sep 2004 -
On Premise Manager Northern CaliforniaDiageo-Guinness Usa Inc. Jun 2000 - Oct 2001 -
South Florida Market ManagerSchieffelin & Somerset 1998 - 1999Miami/Fort Lauderdale Area -
Sector ManagerRemy Cointreau 1996 - 1998Miami/Fort Lauderdale Area -
Sales ConsultantPremier Beverage Company 1992 - 1995Miami/Fort Lauderdale Area
George Sakin Education Details
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Economics -
Red Bank Regional High SchoolLittle Silver Nj
Frequently Asked Questions about George Sakin
What company does George Sakin work for?
George Sakin works for Cds Packaging Solutions
What is George Sakin's role at the current company?
George Sakin's current role is General Manager.
What schools did George Sakin attend?
George Sakin attended Washington And Lee University, Red Bank Regional High School.
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