Georges Chami possesses expertise in fmcg, marketing management, market planning, brand architecture, marketing communications and 19 more skills. Colleagues describe him as "I was fortunate enough to work with Georges for the launch of IQOS in the Middle East airports (Dubai, Beirut). Georges is full of energy, dedication and keeps his team members motivated to improve and go the extra mile. Georges has a strong consumer-centric mindset that delivered strategic portfolio oversight, effective content communication and retail experience programs which all contributed to one of the most successful IQOS launches! It was a pleasure working with Georges both… Show more" and "As a Global Head of Consumer Journey at PMI Duty Free, I had the pleasure to work with Georges on some strategic Consumer Experience projects in Middle East. He demonstrated true leadership, he motivated his team and has been successfully driving change towards more consumer-centric organisation. He piloted and executed the most innovative and complex Consumer experience programs and achieved tremendous success in Dubai airport making IQOS stores a true vitrine to the world. Georges has… Show more"