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George S. Email & Phone Number

VP Marketing @ Lexia Learning | Driving Growth at Lexia Learning
Location: Greater Boston, United States, United States 7 work roles 2 schools
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Current company
Role
VP Marketing @ Lexia Learning | Driving Growth
Location
Greater Boston, United States, United States
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George S. is listed as VP Marketing @ Lexia Learning | Driving Growth at Lexia Learning, a company with 342 employees, based in Greater Boston, United States, United States. AeroLeads shows a matched LinkedIn profile for George S..

George S. previously worked as Vice President Marketing at Lexia Learning and Director of Demand Generation and Account Based Marketing at Itslearning. George S. holds Mba, International Business from Bentley University - Mccallum Graduate School Of Business.

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Lexia Learning

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About George S.

Driving revenue growth and elevating brands across competitive global markets, specializing in SaaS enterprise marketing demand generation. Leveraging data-driven insights, transformative leadership, and collaborative approaches across sales and marketing to expand market presence and achieve exceptional results in revenue optimization and creation. Adept at building, transforming, and leading marketing teams to significantly enhance revenue and brand recognition by leveraging data-driven strategies across sales and marketing channels.

Current workplace

George S.'s current company

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Lexia Learning
Lexia Learning
VP Marketing @ Lexia Learning | Driving Growth
concord, massachusetts, united states
Employees
342
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7 roles · 24 years

George S. work experience

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Vice President Marketing

Current

Concord, Massachusetts, United States

Spearheaded transformative initiatives that elevated our marketing department from a basic operation to a strategic force of 100. Identifying and addressing gaps in skills, technology, demand generation, strategic alignment, and metrics, redesigned department's structure to mirror best-in-class standards. Leading strategic marketing initiatives resulted in.

May 2019 - Present

Director Of Demand Generation And Account Based Marketing

Greater Boston Area

Increased sales revenue by 63% through integrated sales and marketing efforts. Established itslearning as an EdTech thought leader through an extensive content marketing strategy, significantly enhancing sales-accepted leads and opportunity pipelines with targeted campaigns.

May 2015 - May 2019

Director Of Product Management And Marketing

Greater Boston Area

Effectively led the entire product lifecycle for SaaS-based learning software tailored for the higher education sector, investment for new product development was successfully secured. Developed strategic partnerships with key industry players to enhance the online learning experience through a rich array of historical and research content. Guided the.

Jul 2013 - May 2015

Vice President Of Marketing

Danvers, MA

Transformed strategic marketing organization for a healthcare compliance and revenue cycle management industry leader. Led a team of 20 and a $3M budget. Spearheaded innovative demand and lead generation strategies, yielding impactful results. Pioneered data warehouse project to enhance customer acquisition and retention. Implemented a custom CRM to.

2011 - 2013 ~2 yrs

Vice President Of Enterprise Marketing And Account Development

Greater New York City Area

Elevated to key leadership roles within the marketing group of a leading international science, technical, and medical (STM) publishing organization, which earned $1B in academic, government, enterprise, and trade-level (B2B) sales. Drove double-digit SaaS revenue growth, surpassing industry standards. Spearheaded innovation by launching Springer's.

2007 - 2011 ~4 yrs

Director Of Enterprise & Product Marketing, Online Products

Greater Boston Area

Led global product marketing initiatives, including market research and SaaS-based product marketing plans for academic, government, and enterprise sectors. Established an international customer advisory board, increasing brand awareness and achieving a 95% renewal rate with 13% annual growth. Managed product communications and led a team focused on.

2004 - 2007 ~3 yrs

Global Marketing Manager

Developed and executed strategic marketing plans for the Hard Sciences Business Unit, overseeing product launches and researching go-to-market strategies for print and electronic books, journals, and databases aimed at scientific researchers in academic, corporate, and government sectors. Led a cross-functional task force to identify product market gaps.

2002 - 2004 ~2 yrs
Team & coworkers

Colleagues at Lexia Learning

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2 education records

George S. education

FAQ

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What company does George S. work for?

George S. works for Lexia Learning.

What is George S.'s role at Lexia Learning?

George S. is listed as VP Marketing @ Lexia Learning | Driving Growth at Lexia Learning.

Where is George S. based?

George S. is based in Greater Boston, United States, United States while working with Lexia Learning.

What companies has George S. worked for?

George S. has worked for Lexia Learning, Itslearning, Cengage Learning, Hcpro, and Springer Nature.

Who are George S.'s colleagues at Lexia Learning?

George S.'s colleagues at Lexia Learning include Louise Prince, Mary Posman Starowicz, Aspen Spencer, Liza Larue, Edd., and Andrew Turner.

How can I contact George S.?

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What schools did George S. attend?

George S. holds Mba, International Business from Bentley University - Mccallum Graduate School Of Business.

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