George S. Email & Phone Number

Concord, Massachusetts, United States

Spearheaded transformative initiatives that elevated our marketing department from a basic operation to a strategic force of 100. Identifying and addressing gaps in skills, technology, demand generation, strategic alignment, and metrics, redesigned department's structure to mirror best-in-class standards. Leading strategic marketing initiatives resulted in a significant increase in Marketing Qualified Leads and bookings. Pioneered the development of the revenue framework, optimizing Go-To-Market strategies and enhancing revenue predictability.

Greater Boston Area

Increased sales revenue by 63% through integrated sales and marketing efforts. Established itslearning as an EdTech thought leader through an extensive content marketing strategy, significantly enhancing sales-accepted leads and opportunity pipelines with targeted campaigns.

Greater Boston Area

Effectively led the entire product lifecycle for SaaS-based learning software tailored for the higher education sector, investment for new product development was successfully secured. Developed strategic partnerships with key industry players to enhance the online learning experience through a rich array of historical and research content. Guided the go-to-market strategy, including strategic positioning, messaging, and promotion. During the inaugural year post-launch, record revenue was attained.

Danvers, Ma

Transformed strategic marketing organization for a healthcare compliance and revenue cycle management industry leader. Led a team of 20 and a $3M budget. Spearheaded innovative demand and lead generation strategies, yielding impactful results. Pioneered data warehouse project to enhance customer acquisition and retention. Implemented a custom CRM to streamline sales processes and enhanced engagement and conversions with corporate clients.

Greater New York City Area

Elevated to key leadership roles within the marketing group of a leading international science, technical, and medical (STM) publishing organization, which earned $1B in academic, government, enterprise, and trade-level (B2B) sales. Drove double-digit SaaS revenue growth, surpassing industry standards. Spearheaded innovation by launching Springer's inaugural customer success department, resulting in substantial growth in key accounts. Enhanced product usage and sell-through, contributing to the company's market leadership. Positioned Springer as a thought leader in the industry through implementation of innovative marketing strategies. Formulated strategies for SaaS-based digital products, leading to significant sales growth in new product lines.

Greater Boston Area

Led global product marketing initiatives, including market research and SaaS-based product marketing plans for academic, government, and enterprise sectors. Established an international customer advisory board, increasing brand awareness and achieving a 95% renewal rate with 13% annual growth. Managed product communications and led a team focused on marketing campaigns across various channels.

Developed and executed strategic marketing plans for the Hard Sciences Business Unit, overseeing product launches and researching go-to-market strategies for print and electronic books, journals, and databases aimed at scientific researchers in academic, corporate, and government sectors. Led a cross-functional task force to identify product market gaps, resulting in the creation of a new product type that generated $200K in presales and $1M in sales within 18 months, subsequently replicated across the organization. Provided guidance to publishing and marketing teams on product development and marketing based on the task force's business model, resulting in a remarkable 10% growth for global publishing and sales departments in the first year, serving as a model for a new e-product launch in 2011.

Mba, International Business

Bs, Marketing