George Shih Email & Phone Number

• Develop and execute software marketing campaigns to highlight Applied Biosystems’ next generation DNA sequencing system software solution. Promote software strategy by creating training slides, creative, customer ready marketing collateral, demos and email marketing campaigns. • Grow awareness of platform by launching social media strategy that attracts a community of current and potential customers, as well as partners.

• Advised on optimal solutions in support of new Mid Market Initiative and Web Infrastructure Growth Target by leading competitive process to understand market segments and dynamics, competing solutions and customer requirements. • Created competitive briefs that detailed competing vendors’ products and advised teams on how to position against competitors’ strengths in addition to attacking their weaknesses.

• Increased awareness of Sun’s technology by creating new marketing program through identifying influential individuals in targeted markets around the world with whom Sun’s executives met to discuss technology needs and trends. • Set executive level messaging initiative by developing relationships with key university graduate students and professors through managing special projects that advanced insight into Sun’s business strategies.

• Managed teams to respond to Hewlett Packard competitive threats by leading the strategic planning process and developing integrated marketing strategies and sales collateral to highlight strength of Sun’s systems. Created sales material requiring competitive and financial analysis, industry and market research, and cross business unit planning. Competitive topics covered included Oracle licensing, storage, virtualization, benchmarks and HPC.• Launched new online tool widely used by sales… Show more • Managed teams to respond to Hewlett Packard competitive threats by leading the strategic planning process and developing integrated marketing strategies and sales collateral to highlight strength of Sun’s systems. Created sales material requiring competitive and financial analysis, industry and market research, and cross business unit planning. Competitive topics covered included Oracle licensing, storage, virtualization, benchmarks and HPC.• Launched new online tool widely used by sales and technical community to understand competitors’ strategies, products and competitive landscape in order to win deals. • Directed market share messaging process which provided executives and sales with competitive positioning relative to other vendors in Sun’s market. Show less

• Improved pricing and margin strategies for executives by leading Product Cost Review cycle and creating presentations used by business units. • Achieved cost savings of $19.5M in FY03 by collaborating with supplier management, launching cost reduction initiative and designing first methodology for tracking cost data on high-end servers.

• Led market segmentation efforts to determine new business opportunities, resulting in an acquisition decision. Worked with other business units to determine appropriate products for its markets to improve Sun’s position. • Communicated competitors’ strategies through exploring financial statements, investment activity and partnerships. • Examined competitors and organized strategy analysis presentations as part of a Worldview document to determine potential threats that they posed to… Show more • Led market segmentation efforts to determine new business opportunities, resulting in an acquisition decision. Worked with other business units to determine appropriate products for its markets to improve Sun’s position. • Communicated competitors’ strategies through exploring financial statements, investment activity and partnerships. • Examined competitors and organized strategy analysis presentations as part of a Worldview document to determine potential threats that they posed to Sun. Other Projects included venture capital funding trends, Cisco routers overview, Hewlett Packard earnings analysis and Global IT spending trends. Show less

• Led the designing of financial programs for executives with net worth ranging from $1M - $500M. This designing included investment strategies, analysis of retirement issues, estate planning and recommended usage of investment options.• Consulted clients on various financial decisions such as mortgage financing, current investments, life insurance sufficiency and tax management issues.• Forecasted and produced exhibits such as tax projections, investment charts, cash flows, retirement… Show more • Led the designing of financial programs for executives with net worth ranging from $1M - $500M. This designing included investment strategies, analysis of retirement issues, estate planning and recommended usage of investment options.• Consulted clients on various financial decisions such as mortgage financing, current investments, life insurance sufficiency and tax management issues.• Forecasted and produced exhibits such as tax projections, investment charts, cash flows, retirement projections and estate analysis using proprietary software.• Conducted training presentations for new employees on financial planning issues. Show less

Mba, Finance

B.A., Economics, Minor In Management

Education record