George Siegle, Npdp Email & Phone Number

London, England, GB

North America and General Go-to-Market Strategy | ResilienceOS Solution Consulting | Product Innovation and Product Management I Sales Enablement | Industry Subject Matter Expertise & Thought Leadership

East Lansing, MI, US

• Marketing Acuity, Inc. is a marketing and consulting firm focused on strategy, product innovation & marketing communications founded by George and Ann Siegle and led by Ann Siegle.Marketing Acuity helps companies.
• Developed and implemented new services and areas of expertise to re-launch the company.
• Led engagements to craft marketing and product development strategies and tactics with clients’ planning teams, including recommendations for target market segments, branding and value propositions, social media.
• Developed social media consulting and management services as a core offering.
• Managed finance/P&L and operations of both firms.George currently serves as a strategic advisor for Marketing Acuity.

Co-Founder, President, Board of Directors, and Event Co-Director of the Tour de Road America Foundation, Inc. which stages a fundraising ride benefiting cancer survivorship. The all-volunteer group organized 14 tour de Road America - BIKE RIDE TO FIGHT CANCER™ events and has raised over $300,000. 100% of the proceeds of the ride benefit local and national.

Boston, Massachusetts, US

• In my role as Senior Director, Business Solutions, “my why” was focused on delivering value to customers, sales, and leadership. Together with my counterpart in the UK, I’ve been a trusted and sought-after resource.
• Facilitated resilience and critical event management strategic planning and implementation workshops for prospective and existing customers.
• Developed content, emceed, and delivered educational sessions at regional customer events focused on customer best practices and success.
• Let multiple customer adoption and success initiatives, including delivery of CustomerConnect Webinars as a subject matter expert (SME); authored eleven (11) white papers, webinars, and customer sessions focused on.
• Developed Day One content for Everbridge’s 2024 Sales Kick Off (SKO). Earned 9+/10 scores and praise from CRO and the global sales team (account management, strategic account executives, business development, sales.
• Led internal team to develop and launch a Critical Event Management Sales Certification. Developed curriculum and more than 25 learning sessions.

Boston, Massachusetts, US

• The Center of Excellence (CoE) was developed to share the expertise of senior leaders who have in-depth experience with critical event management and resilience software solutions with Everbridge go-to-market teams..
• Monitor, analyze, and provide leadership reports on sales pipeline and productivity. Develop strategic insights and implement programs to take advantage of market opportunities or course corrections needed.
• Develop and implement end-of-life and cross-function customer migration programs to phase out older, non-strategic products.
• Gather customer and market insights; work closely with product management to provide strategic guidance and feedback on roadmap (“field CTO”).Product Marketing
• Partnered with product marketing, product management, and sales to launch Everbridge Travel Protector - a travel risk management solution - at GBTA 2023.
• Partnered with creative, product management, and product marketing teams to develop internal sales documents and external product collateral, including first call, second call, product decks, sales training, data.

Boston, Massachusetts, US

Led product management teams for Visual Command Center, a flagship Critical Event Management (CEM) software-as-a-service (SaaS) solution, and Everbridge Risk Center, an entry-level risk intelligence solution. Had responsibility for crafting product strategy, innovation management, and development of product roadmaps. Worked closely with engineering.

Lansing, Michigan, US

IDV Solutions, an Everbridge Company, is now Everbridge.

Lansing, Michigan, US

• Led a team of account management professionals who have a straightforward objective: To achieve and maintain success with every Customer. The team defined success as “Customers are eager to renew (and upgrade) their.
• Led development and introduction of a cross-functional Onboarding Process and Account Management Process with members of the Product Delivery and Support teams and others.
• Developed knowledge management tools and living documents that help the IDV Solutions team understand the needs of the customer – from early in the sales process to long-term account relationship.
• Crafted a “guide to customer success” of best practices and useful information to help our customers learn from others, and get up to speed and more quickly.
• Developed a Customer Dashboard to share status and important information internally, and to rally the troops for action if indicators point to anything less than success.

Lansing, Michigan, US

• George developed and led the product management function at IDV Solutions at a critical time for the Visual Command Center product line: its transition from a single visualization solution to a command center software.
• Led product launches for four releases of Visual Command Center, for the market release of Visual Command Center for Supply Chain, and for more than 30 partner integrations.
• Initiated and led the Product Planning Team, responsible for development of product road maps and release plans.
• Managed integration partnerships, including launch coordination.
• Led development of six categories of standard definitions (feature sets and requirements) for partner integrations, such as mass notification, travel management, risk data sources, and others.
• Created and led the Visual Command Center - Customer Advisory Board.

Lansing, Michigan, US

• Crafted the Visual Command Center launch plan, branding, and communication strategy.
• Grew the company’s market presence in relevant target market segments as a leading developer command center software.
• Led a team of five employees responsible for the development and execution of marketing strategy and tactics, including product marketing launches and Integrated Marketing Communications - advertising, social media.
• Engaged customers and potential customers with dynamic and creative marketing campaign that generated qualified leads and contributed to year-after-year record revenue growth.
• Crafted key marketing deliverables for early stages / “fuzzy front end” of product development to increase success rates of new products and enhancements to existing products.
• Led employee recruiting efforts, including strategy, internship programs, contracts with recruiting firms, development of recruiting strategies and events, candidate interviews, and related activities.

Lansing, MI, US

Directed Michigan Economic Development Corporation’s Business Marketing Unit. Created, aligned, and maximized the MEDC’s marketing and branding strategies, programs, and initiatives to promote business and economic development in Michigan.Led a refresh of the Michigan brand for business and economic development, as well as a major refresh and re-design of.

Okemos, MI, US

• Directed and managed product and service innovation. Developed new-to-the-world products to deliver competitive advantage to the company. Refreshed current products to increase differentiation and margins.
• Developed and implemented a Stage-Gate product innovation process to ensure voice-of-the-customer content, increased speed-to-market, and higher product success rates.
• Recruited and led ten elite cross-functional product development teams that crafted product concepts, developed business and marketing launch plans, and made “Go/No Go” decisions.
• Developed and led product innovation training sessions for vice presidents, directors, managers, and subject matter experts to prepare them for roles in product development.
• Created and delivered six employee innovation workshops. Provided coaching to elicit 50 product and service innovations for the “Idea Bank.”

Okemos, MI, US

• Crafted and managed market strategy and market research to advance the organization’s market leadership position. Provided analysis, input, and consultation to executive staff on market trends and forces, economic.
• Led the development of Delta Dental’s strategic Marketing Plan. Facilitated strategy development sessions with cross-functional management teams to segment and target group customers (employers), consumers, and brokers.
• Provided coaching, analytic support, and tools to develop segment strategies and cascade them into tactical plans and action plans for sales, product development, and operations.
• Led two major market research studies to better understand benefit decision makers. Developed recommendations for sales, new products, and marketing communications.

Managed projects, client engagements, and business development for consulting organization specializing in marketing, sales, and strategic planning for Fortune 1000 companies.

Promoted to the top marketing position. Acted as product marketing manager for Canvas, the firm’s flagship software package. Hired and directed nine employees in three departments.

Mba, Marketing, Finance

Ba, Hospitality Business

Education record