George Su Email & Phone Number

• Design overall branding/logo for the organization.• Oversees, designs, and maintain organization's website. • Produces graphics and visual materials for publications for the organization.

Us

ANALYSIS• Experienced in gathering data, analyzing facts, and devising solutions to assigned problems associated with various projects and programs.• Apply knowledge of principles, methods, and tools to assist in developing, coordinating, and implementing program measures and metrics.• Use a variety of qualitative and quantitative analytic tools to determine program effectiveness.• Conduct research and analysis for projects/specific matters that require information gathering from various sources.ADMINISTRATIVE SUPPORT• Initiating personnel actions for employee awards, promotions, reassignments, demotions, etc.• Maintain a purchase card for supplies, materials, professional development classes, etc.• Process time and attendance for the staff by entering leave and payroll data.• Serve as a budgetary approver for purchases and certifying all travel authorizations.• Schedule, engage, and mentor new hires and manage new candidates through the hiring process.• Direct all aspects of vehicle support, physical scheduling, and new hiring processes to ensure that work progresses toward achieving goals and objectives.• Assess short- and long-term resource requirements for vehicle management, supplies, and scheduling physicals.VISUAL INFORMATION• Experienced in designing a wide array of visual information materials, including guidelines and presentations.• Design certificates and special awards using Adobe Creative Cloud (InDesign, Photoshop, Illustrator).• Develop training materials and information products using effective layout and production techniques.• Advise on the technical advantages and disadvantages of various formats, styles, media, and methods of reproduction, suggesting those that will best meet the information objectives of each project.• Establish standards to produce publications, training materials, and presentation materials to ensure the application of sound principles of communication and artistic design.

Here, I provided the creative direction and led the strategy development process for marketing, community outreach, media, and branding initiatives for the San Francisco chapter of a national organization. I leveraged my graphic design and communications expertise to provide comprehensive support across all areas. I emphasized brand continuity across various media such as marketing materials and presentation graphics. I also designed a wide variety of communications content, including conference materials, pins, business cards, and flyers. Selected Achievements:✪ Oversaw layout design and development as Creative Director of annual Asian Leaders magazine, 2010 and 2011 editions. ✪ Directed social media content and participated in over 50 local community outreach events to enhance community engagement. ✪ Mentored young Asian Americans in being active participants in education, business, and society.

Albuquerque, Nm, Us

Design and maintain front end UI/UX kiosk informational interfaces, wire-framing, and coding. Develop graphic design, illustrations, photography, video, animation, and product designs for health services and scientists on campus. Coordinate program roadmaps and communication with stakeholders.✪ Manage incoming creative service tickets to produce a wide variety of media products for various divisions, from simple media products to official use only.✪ Work with clients throughout the laboratories, providing excellent customer service, developing marketing campaigns tailored to their needs for use at conferences, events, and employees on-site.✪ Oversee, design, and develop all UX/UI interactive kiosks within the campus, while developing an interactive digital interface to showcase various event advertisements.✪ Develop isometric 3D technical illustrations for scientists and health care environments.

San Leandro, Ca, Us

In my current role, I direct a global team in developing and administering creative design projects in support of company marketing initiatives across California and Washington. It is my responsibility to manage the operational, strategic, and administrative functions for all projects and multimedia production. I create sketches, storyboards, prototypes, and design specifications to guide the development of engaging media and I collaborate with the Director of Digital Marketing to ensure we maintain a cohesive visual style, voice, and tone across all areas.I also oversee the post-production photography and videography teams. I provide comprehensive graphic design support in addition to designing and maintaining the front end UI/UX websites, wire-framing, and coding. I develop illustrations, photography, video, animation, and product designs. I coordinate the program roadmaps and communication with our stakeholders. In addition, I recruit, hire, and train all technicians and processors. Selected Achievements:✪ Recognized by Expertise as Best Real Estate Photographer in San Francisco Bay Area four years in a row.✪ Generated 57% average increase in 7 markets across West Coast by developing and updating web pages to utilize clean, engaging designs and UI/UX. ✪ Consistently develop and present engaging, creative designs with limited lead-time. ✪ Conceived designs and marketing concepts used in social media posts, event announcements, and other content.✪ Leveraged SEM and web metrics expertise to expand company social media presence by 300%. ✪ Sustained 37% email open rate by providing graphics support for Director of Digital Marketing.

Washington, D.C., Us

I oversaw a wide range of projects developing and distributing multimedia informational materials. I directed over 100 professional designers and thousands of volunteers. I created news releases and educational content about Alcatraz Island, Fort Point, the Presidio, and Muir Wood. I managed the park websites and designed over 100 publications with an annual distribution exceeding 325,000. I also managed the social media team, writing press releases, social media alerts, and public service announcements. I collaborated with other national parks on multimedia and photography projects. Selected Achievements:✪ Established and oversaw Design Volunteers in Parks program mentoring Ex’pression College design students. ✪ Coordinated with 30+ organizations to lead marketing campaigns and public service announcements for different programs, including one that generated 15% visitation increase for Alcatraz Cruise.✪ Organized logistics and directed 25 volunteer park photographers for BioBlitz flora/fauna assessment event in partnership with National Geographic, Golden Gate National Parks Conservancy, Presidio Trust, and Golden Gate National Recreation Area. ✪ Facilitated regular online media committees to improve communication between park division representatives and streamline content for websites serving over 7M viewers each year. ✪ Effectively saved park over $100K in copyright costs annually by implementing digital technology development teams, nationally-recognized volunteer photography programs, and catalog system with over 50K public domain images. ✪ Enhanced social media and marketing initiatives by conducting analysis of annual visitation statistics, SEM, and web metrics. ✪ Increased multimedia volunteer participation in the parks by 200% in just three years and expanded Digital Imaging Repository on annual budget of $1K.Additional experience as Interpretive Park Ranger and Public Relations Coordinator with Golden Gate National Recreation Area (GGNRA).

Bachelor’S Degree, Computer Arts + New Media

Bachelor’S Degree, Environmental Science, Broadcast Journalism