Georgetta Nicol Email & Phone Number

I am a creative digital leader, currently working in Washington, DC with 15+ years of progressive experience in the B2B sector. I have deep-seated experience in managing global digital projects with a strong interest in front-end user interface design and development. As a Senior Manager of a global team, I have managed internal and external partners to deliver digital campaigns and web development projects on time and within budget.Experience includes: - Building digital marketing roadmaps: plan and implement the overall digital marketing strategy- Managing all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency- Multi-phase global website re-design and project management- Develop specific campaigns (social media and email) to create and maintain high levels of customer interaction- Measure ROI and KPIs and maintain a global digital marketing budget- Identifying and evaluating emerging digital technologies and uses Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising- Liaising with vendors and internal teams to increase client satisfaction through cohesive strategies, manage and motivate digital marketing team to achieve goalsSpecialties: Digital Marketing, Front-end Web Design and Development, User Interface Strategy, Search Engine Optimization (SEO) Strategy and Implementation, Social Media and Social Media Strategy, Project ManagementCompleted and received certificates in Google Digital Analytics Fundamentals [2013], Google Analytics Platform Principles [2014] and Ecommerce Analytics: From Data to Decisions [2014] through the Google Analytics Academy.

Listed skills include Web Design, Social Media, Adobe Creative Suite, Marketing, and 35 others.