Georgette Yacoub
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Georgette Yacoub Email & Phone Number

Content Marketing Manager + Head Copywriter at Better
Location: Stamford, Connecticut, United States 8 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Better
Role
Content Marketing Manager + Head Copywriter
Location
Stamford, Connecticut, United States
Company size
3710 employees

Who is Georgette Yacoub? Overview

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Georgette Yacoub is listed as Content Marketing Manager + Head Copywriter at Better, a with 3710 employees, based in Stamford, Connecticut, United States. AeroLeads shows a matched LinkedIn profile for Georgette Yacoub.

Georgette Yacoub previously worked as Marketing Manager at Tomo and Founder + Marketing Director at Fuel Your Fitness. Georgette Yacoub holds Master Of Arts - Ma, Journalism from New York University.

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Profile bio

About Georgette Yacoub

I'm an entrepreneur-turned-marketer who loves blending creativity with data-driven insights to propel growth. With over 10 years of experience spanning paid acquisition (paid social, influencers, partnerships) and organic marketing (copywriting, SEO, content strategy), I've achieved significant milestones.I've ideated and managed record-setting paid marketing campaigns, spearheaded a 39% increase in lead acquisition, and have built and scaled my own venture to over $1M, all without any capital investment or ad spend, culminating in a successful exit in 2023. My writing has been featured in national, award-winning publications like Esquire, Complex, Woman's Day, and more.In short, I use a mix of copywriting and storytelling to connect brands with their ideal customers. Then, I do some other stuff too :)Areas of Expertise:Brand & Revenue Growth, Social Media Strategy, Copywriting, A/B Testing, Influencers and Partnerships, Lead Generation, Conversion Rate Optimization, Multi-Channel Engagement, Campaign Performance Assessment, Landing Page Optimization, Brand Awareness, Lifecycle Management, Data-Driven-Decision Making, Stakeholder Engagement.Industry Experience:Tech, Finance, Real Estate, Wellness & Fitness.

Current workplace

Georgette Yacoub's current company

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Better
Better
Content Marketing Manager + Head Copywriter
Stamford, CT, US
Website
better.com
Employees
3710
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8 roles · 14 years

Georgette Yacoub work experience

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Content Marketing Manager + Head Copywriter

Better

Stamford, Ct, Us

Content Marketing Manager + Head Copywriter

Current
Better

New York, New York, United States

Manage all content and copywriting for leading tech homeownership company, Better.com. The startup, which went public in August 2023, has a market cap of around $360M.

Oct 2023 - Present

Marketing Manager

Tomo

Tomo is part fintech, part proptech startup that raised a record-setting seed round of $70 million.

Mar 2023 - Sep 2023

Founder + Marketing Director

Fuel Your Fitness

Founded a nutrition coaching venture, utilizing only my laptop, social media, and zero capital investment, into a high-growth business generating over $1 million in revenue.

Nov 2016 - Jun 2023

Marketing Director

Nutritional Coaching Institute

The Nutritional Coaching Institute is a $15 million B2B and B2C portfolio company of Alex Hormozi's Acquisition.com.In my time there, our lead acquisition grew by 39% through data-driven strategy in content marketing, lifecycle marketing, influencer marketing, and partnerships.

Mar 2021 - Mar 2023

Media Relations Manager

Lochlin Partners

Lochlin Partners is a world-class retained executive search firm that helps leading organizations find the best C-Level and other senior level talent.I was responsible for building and maintaining positive relationships between Lochlin and the media, ensuring that the organization's news and messages were effectively communicated to the public through various media outlets.

2014 - 2016 ~2 yrs

Editorial Assistant

Esquire Magazine

Supported the publication's editorial team by fact checking pieces, conducting research for the columnists, transcribing interviews, and writing for the digital and print magazine.

2013 - 2014 ~1 yr

Ma Scholar

New York University

During my time in graduate school, I was chosen to work under New York Times bestselling author and award-winning journalist, Meryl Gordon.In my time with her, I helped research for her book, "Bunny Melon", a biography of the style icon and American aristocrat who designed the White House Rose Garden for her friend JFK and served as a living witness to 20th Century American history, operating in the high-level arenas of politics, diplomacy, art and fashion.

Sep 2011 - Dec 2011
Team & coworkers

Colleagues at Better

Other employees you can reach at better.com. View company contacts for 3710 employees →

TM Tiffany Martinez Tiffany Martinez Colleague at BetterUnited States View → HA Hemant Aghi Hemant Aghi Colleague at BetterDelhi, India View → NL Novia Labranche Novia Labranche Colleague at BetterSanford, Florida, United States View → MS Michelle Sutherland Michelle Sutherland Colleague at BetterUnited States View → HB Himanshi Bisht Himanshi Bisht Colleague at BetterAshburn, Virginia, United States View → MA Megh Arvikar Megh Arvikar Colleague at BetterPune/Pimpri-Chinchwad Area, India View → MM Milan Mills Milan Mills Colleague at BetterIrvine, California, United States View → FS Fırat Solmaz Fırat Solmaz Colleague at BetterBirkirkara, Malta View → FH Fayyaz Hashmi Fayyaz Hashmi Colleague at BetterDelhi, India View → CG Cheryl Gilmer Cheryl Gilmer Colleague at BetterFairfield, California, United States View →
2 education records

Georgette Yacoub education

Master Of Arts - Ma, Journalism

New York University

During my time in graduate school, I was selected to work under New York Times bestselling author and award-winning journalist, Meryl.

FAQ

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What company does Georgette Yacoub work for?

Georgette Yacoub works for Better.

What is Georgette Yacoub's role at Better?

Georgette Yacoub is listed as Content Marketing Manager + Head Copywriter at Better.

Where is Georgette Yacoub based?

Georgette Yacoub is based in Stamford, Connecticut, United States while working with Better.

What companies has Georgette Yacoub worked for?

Georgette Yacoub has worked for Better, Tomo, Fuel Your Fitness, Nutritional Coaching Institute, and Lochlin Partners.

Who are Georgette Yacoub's colleagues at Better?

Georgette Yacoub's colleagues at Better include Tiffany Martinez, Hemant Aghi, Novia Labranche, Michelle Sutherland, and Himanshi Bisht.

How can I contact Georgette Yacoub?

You can use AeroLeads to view verified contact signals for Georgette Yacoub at Better, including work email, phone, and LinkedIn data when available.

What schools did Georgette Yacoub attend?

Georgette Yacoub holds Master Of Arts - Ma, Journalism from New York University.

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