George Xu Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Efficient Campaign Reporting: Maintained and improved end-to-end delivery of campaign reporting for 50+ weekly Everyday Rewards campaigns. Gathered requirements, suggested and developed new KPIs for new campaigns, and ensured data availability, quality; successfully met project deadlines and surpassing end-user expectations.• Data-Driven Solutions: Provided valuable insights by analysing customer spending, activation, and redemption patterns. Leveraged SQL, Google Suite, and Tableau to create impactful visualisations, enabling campaign managers to make informed decisions to boost campaign effectiveness.• Streamlined Automation: Implemented Airflow jobs and SQL procedures, enhancing data validation and reducing manual errors. Improved reporting efficiency across all streams, ensuring data accuracy and enabling swift decision-making.

Sydney, Australia

Achievements:• Received a Spot Award for delivering data projects to American Express, adding significant business value through successful implementation and client consultation.• Automated one of the key data team product: property AVM matching and model performance benchmarking report, cutting analysis time from 2 days to half a day. This contributed to the significant revenue growth for the data team.• Conducted thorough data analysis and presented insights using Tableau and Excel, providing actionable recommendations to address the impact of removed listings on listing prediction products, adding value to decision-making.• Created SQL scripts to extract and transform property data, facilitating efficient data handling and generating valuable metrics on housing market outlook, providing essential insights for clients' strategic business decisions.• Knowledge Sharing and Standardization: Developed comprehensive documentation on Confluence, promoting knowledge sharing and standardized data analysis practices across the organization, ultimately enhancing overall business efficiency and collaboration.

North Sydney, New South Wales, Australia

Achivements:• Teamed up with public IT sector research analysts, used Yellowfin BI tool to create detailed market analysis dashboards, uncovering dynamic growth trends in the public sector IT market and interpreting driving forces behind these trends to help the IT companies find new business opportunities.• Worked with Marketing team and web developers, created and streamlined reporting on email campaign performance, BI product usage to track corporate users’ engagement. • Performed analysis based on user engagement metrics, presented to the marketing team with actionable insights to support client retention strategies and tailoring engagement approaches.• Engineered an end-to-end pipeline, employing VBA, Python, and SQL, achieving a 70% reduction in processing time for Government purchasing data, while concurrently enhancing precision and operational efficiency.

Master Of Commerce (Accounting And Business Analytics)

Bachelor Of Economics, Economics, 82

Activities and Societies: Model United Nations, President.