--> Manage content calendar for 5 lead gen and SEO websites--> Manage promotional and informational email campaigns (Mailchimp, Campaigner)

I help clients take their digital marketing to the next level with comprehensive, data-driven strategies to maximize ROI.--> Develop data-driven growth marketing strategies for ecommerce and lead generation clients--> Specific services include: analytics configuration; conversion funnel analysis & optimization; a/b test roadmap and implementation; content development; UX and CRO strategies; plans for increasing CAP and LTV; inbound marketing roadmaps.

--> Overhauled and optimized product taxonomy and implemented faceted search--> Authored and implemented comprehensive training program to streamline onboarding for marketing team--> Owned Amazon distribution channel including Amazon paid search at 10x ROI

--> Strategize, coordinate, and execute comprehensive end-to-end online marketing campaigns for clients of Endrock Software--> Account management and key contact for agency's VIP clients--> Manage team of on- and off-site marketing specialists--> Assist with sales presentations to prospective clients

--> Boosted Adwords conversions +300%, CPA -12% (see graphic)--> Develop and manage all online marketing activities for this specialty hardware provider--> Coordinated custom product descriptions for 8000 SKUs resulting in 25% boost in organic traffic--> Led UX & CRO optimizations for 19% increase in conversion rate

--​> Strategize and develop online marketing strategies for clients of all sizes, focusing on ecommerce and lead generation--​> Execute comprehensive marketing plans--​> Hands-on management of SEO, SEM and SMM teams--​> Services include Adwords management, conversion rate optimization, SEO, email marketing, local search and more.--​> Online marketing consulting, business plans and marketing strategies for clients of all sizes--​> Emphasis on direct response marketing techniques with demonstrable ROI

Lowered cost per lead by 38% by hands-on Adwords campaign management and landing page optimization.--> Develop project and marketing plans for new digital lead generation properties--> Liaise with developers for new features and landing page optimization --> Hands-on management of Adwords and display advertising

Grew revenue from $250k to $18mm annually for an online healthcare and beauty retailer through harnessing a team of 20 on/off-site professionals. Major initiatives brought the implementation of a department-wide perpetual improvement system and the development of an enterprise-level on-demand content management platform. --> Led optimization initiative to boost mobile conversion rates 19.5%--> Grew subscription sales from 0 to 500+ per day--> Built media planning and buying team to 5 staff managing $600,000 monthly budget--> Developed tools & procedures for seamless interface with off-site IT and marketing staff--> Branded, positioned and launched 70 consumer packaged goods--> Spearheaded translation initiative in 20 different languages--> Grew PPC revenue from $2,000/mo. to $90,000/month via hands-on management of Google Adwords, Bing PPC (as a beta tester) and Yahoo SEM--> Launched first mobile-optimized sales funnel, resulting in +325% ROI--> Worked directly with all stakeholders, from back-end developers to C-level executives, on development projects--> Tripled content team output by leveraging outsourced talent and replacing one FTE--> Managed content pipeline to support portfolio of 200+ SEO websites--> Analyzed and segmented data to discover new SEO opportunities--> Worked with designers to develop conversion-optimized page elements--> Trained staff in SEO best practices--> Managed full website development process, from URL acquisition through launch and traffic analysis

Led marketing initiatives for boutique ecommerce and brick-and-mortar retailer achieving revenues of $1.2mm annually. --​> Overhauled ecommerce website using conversion best practices, doubling conversion rate--​> Implemented company’s first mobile optimizations, boosting conversion rates 57%--​> Developed, sourced and purchased company’s first custom products

Served as head copywriter, SEM coordinator and marketing manager for this interactive agency serving B2C and B2B clients. --> Managed Adwords and other PPC accounts for all clients--> Authored technical documents, radio and television scripts, direct mail pieces, catalog copy, sales copy and SEO content--> Developed 55 websites for branding, lead generation, ecommerce and SEO purposes