Creative Director
Current--> Manage content calendar for 5 lead gen and SEO websites--> Manage promotional and informational email campaigns (Mailchimp, Campaigner)
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@birchgold.com
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George V. Tucker is listed as Creative Director at Birch Gold Group, based in Hollywood, Florida, United States. AeroLeads shows a work email signal at birchgold.com and a matched LinkedIn profile for George V. Tucker.
George V. Tucker previously worked as Digital Growth Marketing Consultant at Freelance and Digital Merchandising Manager at Divers Direct. George V. Tucker holds Mfa, Writing from Florida International University.
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I'm an online marketing veteran with 17 years of experience in every aspect of online marketing (specific interests: CRO, copywriting, and inbound marketing). I specialize in building, managing, and executing direct-response growth marketing initiatives that grow small and mid-size businesses to their next level. My philosophy focuses on charting measurable outcomes to build solid, replicable RESULTS which maximize ROI. Core competencies:--> Ecommerce optimization throughout the conversion funnel, from ad copy to the Order Complete page--> Analytics and data segmentation using advanced tools including MixPanel, CrazyEgg, Google Analytics, ClickHeat and others--> Conversion optimization using Optimizely, VWO, and Google Website Optimizer for explosive sales growth--> Comprehensive SEO strategy, from content planning through traffic analysis and conversion optimization--> Media planning and buying for annual budgets of up to $6 million--> Search engine marketing for annual budgets of up to $1.2 million--> Promotional copywriting: long and short form, SEO content, video scripts, sales presentations, etc.--> Leadership and project management from recruiting and training to project planning and execution--> Breaking it all down so that everyone from the C-suite to the warehouse understands what we did and why it's awesome
Listed skills include Email Marketing, Online Marketing, Seo, Marketing, and 46 others.
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A career timeline built from the work history available for this profile.
Des Moines, Iowa, Us
--> Manage content calendar for 5 lead gen and SEO websites--> Manage promotional and informational email campaigns (Mailchimp, Campaigner)
I help clients take their digital marketing to the next level with comprehensive, data-driven strategies to maximize ROI.--> Develop data-driven growth marketing strategies for ecommerce and lead generation clients--> Specific services include: analytics configuration; conversion funnel analysis & optimization; a/b test roadmap and implementation; content development; UX and CRO strategies; plans for increasing CAP and LTV; inbound marketing roadmaps.
Dania Beach, Florida, Us
--> Overhauled and optimized product taxonomy and implemented faceted search--> Authored and implemented comprehensive training program to streamline onboarding for marketing team--> Owned Amazon distribution channel including Amazon paid search at 10x ROI
--> Strategize, coordinate, and execute comprehensive end-to-end online marketing campaigns for clients of Endrock Software--> Account management and key contact for agency's VIP clients--> Manage team of on- and off-site marketing specialists--> Assist with sales presentations to prospective clients
--> Boosted Adwords conversions +300%, CPA -12% (see graphic)--> Develop and manage all online marketing activities for this specialty hardware provider--> Coordinated custom product descriptions for 8000 SKUs resulting in 25% boost in organic traffic--> Led UX & CRO optimizations for 19% increase in conversion rate
Deerfield Beach, Fl, Us
--> Strategize and develop online marketing strategies for clients of all sizes, focusing on ecommerce and lead generation--> Execute comprehensive marketing plans--> Hands-on management of SEO, SEM and SMM teams--> Services include Adwords management, conversion rate optimization, SEO, email marketing, local search and more.--> Online marketing consulting, business plans and marketing strategies for clients of all sizes--> Emphasis on direct response marketing techniques with demonstrable ROI
Lowered cost per lead by 38% by hands-on Adwords campaign management and landing page optimization.--> Develop project and marketing plans for new digital lead generation properties--> Liaise with developers for new features and landing page optimization --> Hands-on management of Adwords and display advertising
Grew revenue from $250k to $18mm annually for an online healthcare and beauty retailer through harnessing a team of 20 on/off-site professionals. Major initiatives brought the implementation of a department-wide perpetual improvement system and the development of an enterprise-level on-demand content management platform. --> Led optimization initiative to boost mobile conversion rates 19.5%--> Grew subscription sales from 0 to 500+ per day--> Built media planning and buying team to 5 staff managing $600,000 monthly budget--> Developed tools & procedures for seamless interface with off-site IT and marketing staff--> Branded, positioned and launched 70 consumer packaged goods--> Spearheaded translation initiative in 20 different languages--> Grew PPC revenue from $2,000/mo. to $90,000/month via hands-on management of Google Adwords, Bing PPC (as a beta tester) and Yahoo SEM--> Launched first mobile-optimized sales funnel, resulting in +325% ROI--> Worked directly with all stakeholders, from back-end developers to C-level executives, on development projects--> Tripled content team output by leveraging outsourced talent and replacing one FTE--> Managed content pipeline to support portfolio of 200+ SEO websites--> Analyzed and segmented data to discover new SEO opportunities--> Worked with designers to develop conversion-optimized page elements--> Trained staff in SEO best practices--> Managed full website development process, from URL acquisition through launch and traffic analysis
Fort Lauderdale, Fl, Us
Led marketing initiatives for boutique ecommerce and brick-and-mortar retailer achieving revenues of $1.2mm annually. --> Overhauled ecommerce website using conversion best practices, doubling conversion rate--> Implemented company’s first mobile optimizations, boosting conversion rates 57%--> Developed, sourced and purchased company’s first custom products
Served as head copywriter, SEM coordinator and marketing manager for this interactive agency serving B2C and B2B clients. --> Managed Adwords and other PPC accounts for all clients--> Authored technical documents, radio and television scripts, direct mail pieces, catalog copy, sales copy and SEO content--> Developed 55 websites for branding, lead generation, ecommerce and SEO purposes
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George V. Tucker works for Birch Gold Group.
George V. Tucker is listed as Creative Director at Birch Gold Group.
AeroLeads has found 1 work email signal at @birchgold.com for George V. Tucker at Birch Gold Group.
George V. Tucker is based in Hollywood, Florida, United States while working with Birch Gold Group.
George V. Tucker has worked for Birch Gold Group, Freelance, Divers Direct, Endrock Software, and Dk Hardware.
You can use AeroLeads to view verified contact signals for George V. Tucker at Birch Gold Group, including work email, phone, and LinkedIn data when available.
George V. Tucker holds Mfa, Writing from Florida International University.
George V. Tucker is listed with skills including Email Marketing, Online Marketing, Seo, Marketing, Copywriting, Digital Marketing, Marketing Strategy, and Social Media Marketing.
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