George Wass Email & Phone Number

North Carolina, United States

In this dynamic role, I've championed the fusion of strategic vision with digital innovation, driving growth and brand prominence across various platforms:Digital Strategy Leadership: Leveraged a deep understanding of emerging digital platforms, industry trends, and best practices to craft and execute robust digital strategies. My insights ensured alignment with organizational objectives, optimizing our digital presence and driving measurable outcomes.Design & Branding Expertise: Guided the vision for design strategies, assuring alignment with brand integrity. Oversaw the creation of compelling graphics and visual content, ensuring optimal engagement and adherence to digital best practices.Audience Growth & Community Engagement: Pioneered innovative engagement strategies that not only expanded our digital audience but also cultivated meaningful interactions. Fostered relationships with key influencers, establishing a strong brand ambassador network, while architecting lead funnels to maximize reach and retention.Data-Driven Decision Making: Managed the comprehensive analysis of digital metrics, translating data insights into actionable strategies. By continually monitoring key performance indicators, I ensured our digital campaigns were both effective and adaptive.Organizational Culture Advocate: Acted as a catalyst for positive organizational change, promoting innovation, knowledge exchange, and continuous learning. Led teams with a focus on collaboration and adaptability in the fast-paced digital landscape.

North Carolina, United States

In my leadership capacity as the Deputy Director, I played a pivotal role in steering grassroots campaigns, driving record-breaking achievements, and fostering a performance-driven culture:Team Leadership & Management: Oversaw and mentored a team of three Field Directors, fostering an environment of collaboration, clear communication, and goal alignment. By providing strategic guidance and ensuring effective resource allocation, I empowered my team to execute impactful grassroots campaigns.Record-Breaking Performance: Spearheaded a groundbreaking campaign that culminated in the highest number of door knocks in the state's history. Our team's dedication and strategic approach ensured we not only surpassed previous records but set a new benchmark for grassroots outreach.National Recognition: Our efforts and dedication didn't go unnoticed. On a national scale, we were recognized as the top performer "pound for pound", reflecting our efficiency, innovative strategies, and unmatched drive.Election Victory: Our collective efforts were crowned with success as we secured a victory in our targeted election. This win underscored the effectiveness of our outreach strategies, team dynamics, and consistent engagement with our community.Strategic Vision & Execution: Continuously assessed the political landscape and aligned our grassroots strategies accordingly. Collaborated with key stakeholders to ensure our campaigns resonated with our target demographics and influenced public opinion.North Carolina Leadership Panel: I was selected to be a part of the North Carolina Steering Committee. In this influential capacity, I collaborated with senior leaders to make overarching strategic decisions and chart the direction for the state of North Carolina, highlighting my role as a trusted voice in state-wide initiatives.

Ventura, California, United States

Leveraging my expertise in digital strategy, I spearheaded a multifaceted campaign that blended traditional political outreach with cutting-edge digital marketing techniques:Digital Marketing Leadership: Collaborated closely with an in-house social media team, tapping into Kevin's substantial online following. Created and executed digital campaigns to drive engagement, build brand awareness, and encourage active participation.Strategic Branding and Messaging: Led the ideation and release of press materials, ensuring a cohesive and powerful brand message resonated across all platforms and touchpoints.Stakeholder Relations: Cultivated robust relationships with vendors and strategic partners, ensuring timely delivery and execution of campaign-related needs.Team Management & Hiring: Orchestrated the seamless functioning of the campaign by hiring and overseeing a high-performing team, ensuring alignment with overarching strategic goals.Data-Driven Outreach: Managed a voter contact strategy backed by analytics, optimizing reach and ensuring effective engagement with key demographics.

As a dynamic leader in a high-paced setting, I balanced strategic leadership with operational management to enhance team performance and campaign success:Team Leadership & Development: Managed, mentored, and developed a robust field staff, creating a cohesive team environment focused on goal achievement and continuous learning. Conducted regular performance reviews, provided coaching, and ensured that individual team members had the resources and support necessary to excel.Strategic Oversight: Played a pivotal role in defining and executing field strategies, ensuring alignment with broader organizational objectives and consistently meeting campaign goals.Data-Driven Decision Making: Oversaw the creation and maintenance of daily performance reports, transforming raw data into actionable insights for iterative strategy refinement and optimal resource allocation.Quality & Best Practices Leadership: Set and maintained high standards for field operations by championing best practices, ensuring every initiative not only met but often exceeded industry benchmarks in quality and impact.Cross-Functional Collaboration: Led collaborative efforts between the field team and other departments, ensuring synchronized efforts, sharing of best practices, and maximizing the reach and efficacy of each campaign.

Advance, North Carolina

In this key communications role, I bridged the gap between constituents and governance, ensuring effective communication, representation, and problem resolution:Client Relationship Management: Managed a diverse range of constituent cases, liaising with various agencies such as the IRS, EPA, US Post Office, and HUD. Ensured effective communication, timely resolution, and a high level of satisfaction among constituents.Strategic Representation: Acted as the primary representative for Congressman Ted Budd at critical in-district events, effectively conveying his perspectives and priorities and gathering feedback for policy consideration.Event Management & Networking: Accompanied the Congressman to various events, aiding in logistics, stakeholder engagement, and fostering valuable relationships with key community figures and organizations.Issue Resolution & Advocacy: Utilized strong negotiation and problem-solving skills to advocate for constituent needs and concerns, ensuring their voices were heard and addressed at the highest levels.Feedback Loop Creation: Regularly relayed constituent feedback and concerns to the Congressman and the broader team, providing invaluable insights to guide policy decisions and communication strategies.

Greensboro/Winston-Salem, North Carolina Area

In a pivotal election cycle, I took charge of shaping and implementing a comprehensive campaign strategy, ensuring alignment with Congressman Budd's vision, while driving significant grassroots engagement:Strategic Campaign Development: Crafted and executed a dynamic field strategy, aligning campaign objectives with broader political and public sentiments, leading to a marked increase in grassroots involvement and recognition.Stakeholder Relationship Building: Fostered and nurtured relationships with key community leaders and organizations, acting as the primary liaison and ensuring our campaign's message resonated deeply within varied community sectors.Team Leadership & Development: Mentored and developed a high-performance team of volunteers and interns, instilling in them a passion for our cause and optimizing their contributions to the campaign's success.Strategic Advisory: Served as a primary advisor to the campaign, leveraging insights from data, community feedback, and political trends to guide campaign decisions and direction.Achieving Tangible Results: Instrumental in driving an ambitious canvassing initiative, which saw a surge by nearly 20,000 households, demonstrating the efficacy of our engagement strategy and execution.

Mount Juliet, Tennessee

In this leadership role, I orchestrated a multifaceted campaign, leveraging strategic insights, data-driven decisions, and effective team collaboration to enhance Congressman Corlew's reach and resonance:Strategic Vision & Execution: Crafted and rolled out a comprehensive campaign strategy, ensuring alignment with Congressman Corlew's core messages, values, and political objectives.Team Leadership & Talent Management: Recruited, mentored, and managed a high-caliber campaign team, fostering a collaborative environment and ensuring optimal performance and results.Community Engagement: Spearheaded relationship-building initiatives with community leaders and local influencers, enhancing the campaign's grassroots reach and credibility.Integrated Communication: Oversaw the campaign's digital presence, including real-time social media updates, content creation, and engagement strategy, ensuring consistent messaging across all channels.Data Management & Optimization: Managed campaign data, drawing insights to inform strategic adjustments, optimize outreach efforts, and measure performance against key indicators.Achieving Outstanding Results: Successfully managed a rigorous field program that engaged with over 60,000 households, reflecting the efficacy of our outreach and engagement strategies.

North Carolina

In this pivotal role, I oversaw the operational dynamics of the North Carolina region, implementing process improvements, fostering team collaboration, and ensuring the smooth execution of key events:Operational Leadership: Managed multiple field offices across North Carolina, optimizing workflow processes, resource allocation, and ensuring alignment with organizational objectives.Event Logistical Management: Orchestrated the logistical facets of large-scale events, from venue selection to resource distribution, ensuring seamless execution and stakeholder satisfaction.Team Onboarding & Development: Played a crucial role in talent acquisition, facilitating the onboarding process for new hires and ensuring they were equipped with the necessary tools, training, and insights to excel in their roles.Data & Tech Integration: Acted as the primary liaison for technology and data, ensuring the integration of digital tools into our operations and leveraging data insights to inform decision-making.Process Optimization: Pioneered innovative solutions to address operational challenges, including the introduction of a field inventory system, which led to significant cost savings, and a data-driven approach to optimize field office placements and event logistics.

Greensboro/Winston-Salem, North Carolina Area

In this role, I spearheaded grassroots initiatives, cultivated stakeholder relationships, and managed key events to amplify our organizational impact:Team Leadership & Development: Led and mentored a dedicated team of four paid staff members and over 70 volunteers in the Guilford County Area. My emphasis on collaboration, professional growth, and role clarity ensured our initiatives were executed seamlessly. Recruited, trained, and ensured collective efforts in community engagement were aligned with our goals.Grassroots Engagement: Established deep-rooted relationships within the community, resulting in heightened awareness and engagement with our initiatives. Successfully made over 100,000 contacts with voters, reflecting our robust outreach strategy.Event Management: Oversaw a myriad of outreach events, including door-to-door canvassing, phone center campaigns, and educational forums, ensuring they resonated with our target audience and furthered our organizational goals.Strategic Collaboration: Forged pivotal alliances with prominent community groups like Guilford County Republicans, C4gC, UNCG College Republicans, and others, enhancing our reach and reinforcing our message.Continuous Learning: Committed to professional development, I successfully completed Market Based Management Supervisor Level 1 and 2 training, equipping me with advanced leadership and management techniques.