George Young Email & Phone Number

California, United States

San Diego Metropolitan Area

Strong, Stable, and Secure. The team at Sequoia Media Group brings to the table decades of experience in media intelligence and profitable return on investment from marketing. Utilizing the power of television, radio, digital media, and print, Sequoia Media Group delivers a powerful combination of low cost and highly effective media to meet a wide array of business objectives.Over the years Sequoia Media Group's founders have delivered profitable media utilizing an unparalleled network of media relationships and services with experience spanning across media buying strategy, intake services, creative production, and campaign financing. Utilizing the latest technology and an agnostic approach to media to maximize return on investment gives Sequoia Media Group’s clients a profitable advantage in a highly competitive environment.

Greater San Diego Area

CASE Legal Media. While the letters in our name stand for Case Acquisition System Experts, perhaps the most important of these ideas is the word “System”. The CASE Legal Media team brings to the table a system of case acquisition, built on decades of experience in media and marketing intelligence. It’s a systemized approach utilizing the power of television, radio, and digital media together to deliver to our law firm partners the sweet spot of low cost and high-quality CASE acquisition.CASE Legal Media’s founders have helped our law firm partners procure thousands of cases in both national mass tort and local personal injury campaigns. Through our partner relationships, CASE Legal Media can assist our clients in all aspects of client acquisition, from marketing to intake to records retrieval. Our clients experience one of the highest levels of transparency and communication for every campaign we run. It’s a system of CASE acquisition, built from the ground up to give our law firm partners the best campaign return on investment possible. Our mission at Case Acquisition System Experts is to put our systems and resources to work to deliver to our clients an unparalleled combination of service and return on investment for case acquisition.

Los Angeles | Houston | New York | Washington D.C.

Amicus Media Group (AMG) brings to the table an unparalleled network of media relationships and services to drive quality cases to law firm partners at the most cost effective economics possible. Utilizing the power of television, radio, and the web, AMG combines our extensive experience in legal marketing focusing on areas such as Mass Tort, Personal Injury, and Family Law. Amicus Media Group’s range of services span from media buying, media management, performance marketing, campaign financing, and creative production. AMG holds key relationships with top media executives around the nation in both online and offline media, and offers a combined multi-decade experience in legal marketing. Our clients’ success is our passion!

OpenJar Concepts drives multi-channel distribution using the power and reach of Television, Radio, Daily Deals, Mobile, Online, Print and Interactive/Alternative Media. Multi-functional executive level experience in Marketing Management, Campaign Development, Business Development & Corporate Agreements. Strong industry knowledge and experience in Direct Response Television & Radio, Mobile, and Online Marketing strategies.Key Responsibilities & Accomplishments: • Developed C-Level corporate alliances for cross platform marketing efforts and fixed cost per lead ROI opportunities• Involvement in all levels of campaign design, analysis of campaign performance, and brand methodology and technology for optimization• Sophisticated understanding of corporate contract development and negotiation for brand and generic advertising across major lead verticals• Responsibility for execution and optimization for all cash buying of media in agency• Management of per inquiry strategies for brands, agencies, promotional campaign, retail support, eCommerce, social networking, GRP campaigns with quantifying media via Nielsen, coupon redemption, and web lead verification (Halo/Organic)• Supervised strategy for CPA television, CPA radio, mobile advertising, creative script and production elements, data analytics, telemarketing, brand response and team building

• Effectively negotiate, purchase and manage an average of $700,000 per week in network, national cable, satellite, and broadcast television and internet media for key clients such as Bank of America, Direct Buy, Select Comfort, Humane Society, Pro Flowers, St Jude, Bosley, and Glaxo Smith Kline. • Analyzed television media and online performance in accordance with client directives and goals to maximize profitability by using a comprehensive mix of historical data, competitive media, cost per order and cost per call goal performance, SEO analysis, PPC/PPI strategy, as well as client budget objectives.• Maintained knowledge of programming, ratings/estimates, selling points, specials, competitive line-ups, social network and media marketing trends and television network strengths.• Increased media performance and client earnings by negotiating rate reductions and bonus weight to secure the best possible results on television and online campaigns.• Achieved an average of 15% quarter-quarter growth on placed media through well developed strategic buy recommendations and analytics solutions.• Developed strong interpersonal relationship with Account Executives, Sales Managers, and Directors of national satellite systems, cable networks, and affiliated web partners as Microsoft, Google, DISH Networks, Viacom, Turner, and Discovery.• Created effective, targeted marketing plans utilizing industry data and current market trends coupled with consumer analysis and web analytics.• Trained, supervised and managed Media Buyer Assistants, Network Traffic Coordinators, and Campaign Results Specialists to help agency run at peak efficiency.• Attended ongoing training and career development through major industry events such the Electronic Retailing Association annual convention and Response Expo.• Generated weekly reports including tracking of media leads, clearance estimations, and post buy analysis.

Responsible for the creation of customized lead generation systems for online training school and mortgage lending corporation. Supported execution of marketing and public relations programs. Succeeded in building strong relationships with clients while managing multiple projects and deadlines.

Supported execution of advertising and media strategy to generate new leads and local brand awareness for real estate and lending agency. Responsible for writing communication plans, media proposals, marketing programs and press kits.

Broadcast news professional in many of the nation’s largest television markets. Responsible for communicating critical information to millions during times of breaking news and crisis. Led comprehensive public relations programs and implemented communications strategies for local brands and marketing campaigns. Proactively worked to build station brand and community presence.