- Set up the digital ecosystem and be responsible for the management of Jeep China’s social platforms including Weibo (22% flowers increase YoY) WeChat (Official Account and Mini Program), Douyin(0-1), RED (0-1）, and Bilibili (0-1).- Adapt the global assets and work out the localized content calendar and campaign creative ideas. Managing the daily content strategy as well as the social communication house. Delivering the new Famous For Freedom 2024 in China's social channels.- Build up relationships with influencers and encourage the UGC content (60% of the social content is UGC over Douyin as well as RED). - Collaborate with internal stakeholders (BTL event team, product team, and sales team) to work our social content plan with the agency to be in line with brand image while with walkability at speed and agility. - Leverage the current social tags to create social content to promote the brand and recruit consumers. Kicked off the performance social since Q4 2023, 22% of the leads are from social channels. - Build clear business metrics and social listening reports to monitor the effectiveness and success of our social media campaigns and competitors, from awareness to interest and top of mind.- Supporting PR team with new media initiatives, planning and organizing live streaming for key brand events- Liaise with the photography team on shoots for digital content to ensure all content remains on-brand, whilst exploring new content formats to drive innovation and engagement. A post "Boy and Jeep" was nominated as best post of the year 2023.- Establish a relationship with the brand and design team to ensure key brand stories and product functionalities are weaved into content output to highlight the overarching brand DNA

- Setting annual sales targets, and budget plans, making promotion plans for the FREEFIRE inventory and coming new products- To set up the commercial (EC) strategy plan for SEA, BR, and Latam and optimization strategy - Aligning with the MENA local team to help the local partner with merchandise for offline events- End-to-end merchandise selection in terms of creative vendor selection, merchandise vendors as well as store TP, finalizing the SKU list - Identifying the best solution for the BR and Latam regions based on their regulations against cross-border e-commerce policy- Together with the integration tech team to integrate with 3rd party vendors and align the milestones of the commercial site (FREEFIRE landing page)- Information gathering and presenting the competitors' current status and confirming to "bring the game traffics to the store" strategy, including but not limited to Genshin, CODM, and PUBG- Working with the user research team to create an in-game survey to identify the preference of the players as well as the SKUs to sell in each region

Marketing Channel/Operations/Campaign Manager leading cross-functional initiatives to drive global scale, innovations, efficiency, effectiveness, and standardization for Marketing-wide Performance ManagementIn addition to the global accountability for select focus areas of Marketing Operations, I am responsible for managing the regional operations of Marketing and I am accountable for optimizing efficiency and achieving outcomes in the region.- Global product/content development and localization of the content - Managing the WeChat community and fans club, monetizing the tunes, solving customer complaints before out of control -Tmall/APP/SG.COM growth strategy development as well as effectiveness-drive innovation ideas and market tests-Performance Management: accountable to achieve regional performance pipeline targets by leading the regional performance management process. Support definition and governance of marketing measurement frameworks. Ensure the roll-up of regional results, forecasts, and corrective and preventive actions are managed and implemented across the region to achieve targets.-Working closely with the supply team to develop the new product calendar and merchandise strategy.-Partner with International, Global Marketing, and Business Leads to define regional eCommerce strategy and identify China's Ecommerce development strategy within eCommerce & social media platforms such as Tmall, WeChat, Bilibili, Weibo, and Live Streaming-Partner with Creative teams to develop high-performing content marketing, including A+ copy, product images, videos, etc.-Develop a feedback loop to regularly track and report performance, including patterns and behaviors around the customer journey and conversion funnel, delivering results and insights to HQ- Contribute to merchandising and marketing experimentation roadmap, gaining internal buy-in for new channels testing in order to scale for growth and efficiencies across both acquisitions and retention

-Manage the existing business pipeline of renewals and upsell, ensuring they are achieved through value add activities.-Work on a strategic prospect and existing customer accounts to help orchestrate large value solution propositions and secure deals-Create territory and account plans to bring in new customers and build relationships with our existing customers-Talk about how Partnerize unique value proposition benefits clients-Develop highly effective relationships within the partners-Monitor account performance by measuring my achievements through revenue targets-Leverage the affiliate skills to improve and share methods of success with clients

- Leading a POD within the Customer Success Team assisting global blue-chip brands to achieve their objectives- Ensuring our customers are getting the most from the platform and can realize its full potential.- Helping advertisers increase sales by taking control of their online performance marketing strategy- Instructing users on how to tap into PHs dynamic API set-up to communicate with other systems/software- Working with the technical team on development opportunities to help grow the functionality within the platform- Aligning customers strategy whilst maximizing the use of the software

UTS:INSEARCH is the premium pathway provider to the University of Technology, Sydney (UTS), one of Australia’s leading universities. They offer leading academic English programs, UTS Foundation Studies (on behalf of UTS) and a broad choice of higher education diplomas.-Assisted in publicity activities such as UTS Insearch open day and video shooting-Developed strong digital marketing skills via social media workshops and interacting with media company back in China-Supervising and assisting to organize the event related to the publicity projects

•Developing social media strategies for UTS International Chinese social media platform, including Wechat and Weibo.•Creating relevant and engaging content for UTS International Weibo.•Set up the strategy review and content strategy for the Weibo platform.•Help building UTS international community.•Analysing the competitors about social media pages. •Drafting social media analysis reports.•Researching social media news and trends.

HEINEKEN Asia Pacific operates in China through its 50%-owned Heineken-APB (Holding) Pte Ltd (HAPBH). HAPBH is a 50-50 joint venture by HEINEKEN Asia Pacific and Asia Pacific Investment Pte Ltd (both are 100% owned by the HEINEKEN Company). During my role in Shanghai office in National Marketing as marketing executive.- I driving and supporting the development of the different Channel by five regions,guiding the regional teams to develop detailed marketing programs and execution plans- I developing and maintaining competitor strategy assessments nationally,keeping track of potential market growth- Develop and effective measures to strengthen the company's position. - Continuously scanning of the market and translation of information to strategic, tactical and operational plans for the Trade Marketing department. - Guarding and allocating budgets and monitoring cost developments.