Leading Gopuff Ads Business for the UK, Business Development, Commercial Planning, Visual Merchandising and Data Monetisation

* Responsible for on time delivery of X00,000s weekly orders * Function run as a marketplace balancing order volume with driver supply; optimising for customer experience, delivery partner satisfaction and profitability * Complete overhaul of delivery operations (team, structure, tools and KPIs) resulting in 23% reduction in delivery time and 36% reduction in cost * Changes include switch to contractors, order stacking optimisation, creating bad actors programme, 3PL performance management and driver retention strategy* Data restructure, performance measurement, and reporting including optimizing SaaS tooling and bespoke internal tooling

*End to end lead on strategic wind down of local markets reducing burn rate by over $20M *Designed and executed one off cost reduction plan*Led external comms, union negotiations and incident resolution (strikes and protests) in smooth and legal *Scoped opportunity size and framework to formalise a revenue stream for the European Business through advertising/marketing solutions*Lead operations for proof of concept on Morrisons partnership

Responsible for the delivery of operational, compliant and tech enabled sites from lease agreement to first week of trade (including delivery). On average sites taken from key handover to trading in under 2 weeks. Construction handover to fully staffed and stocked launched in 48h. *66 sites, 5 relocations~$30M budget, 0% rejection*54 additional sites across Europe (UK, FR, ES) in 6 months post integration *35 FTEs, 3 layer structure *Led on legal and compliance e.g. site use class, alcohol and tobacco trading licences *24/7 premises licences in 80% of sites *Pro-active policy engagement with local police, councillors and stakeholders *Licence hearings with local councils to counter complaints and limit restrictions*Launch of walk in retail offering across Europe, first in industry to offer physical retail*Managing multiple team restructures and RIF*Post M&A of a UK competitor (Dija) in August 2021 acted as ops integration and tech migration lead for the UK

Joined the two Co-Founders of Fancy as first employee and part of the founding team to set up and scale the first on-demand grocery business in the UK. Fancy was part of the YCombinator, $6m raised in seed funding with only 4 hq team members, 3 months later acquired by US unicorn Gopuff ($15bn, backed by SoftBank) in April ‘21.- Grew revenue to £2m in under 12 months, consistent 50% MoM growth with the launch of 12 sites within the first year, leases for negotiated for 84 (some surrendered during integration) - Scaled team from 4 to 60 people in first 12 months. - Setup complete customer service tech stack and process from scratch and scaled it to dedicated separate team with 10 FTEs- Built customer acquisition and brand marketing functions from day 1, with highlights such as Student referral scheme, local resident recruitment, brand ambassador programme, localised OOH campaigns (billboards, buses and in-building advertising). - Managed all paid social ads, built CRM systems, and setup customer retention strategy- Led on all partnerships such as Coca Cola, Ben and Jerry’s, Grenade- Responsible for company and operations compliance e.g. Personal alcohol licence, premises licensing, tobacco licensing, music licensing. - Hired and led Operations team, designed KPIs and deliverables to set operational standards optimised for fast growth without compromising on safety or compliance. Line management of all City Managers, for 8 months, prior to appointment of Ops GM. P&L ownership at company and site level.

Joined Pure as the 8th employee in late 2018 ahead of our official launch. Worked alongside CEO (Adam Norris) to define GTM strategy, manage P&L, build out key functions (operations, growth & customer success) & hire team of industry experts- M&A, acquisition of Cycle Republic- Drove business optimisation through critical review of all departments to define operating strategy, producing clear and documented roles and responsibilities. This optimisation set the business up to operate in sync for fast growth- Ran strategic projects and partnerships for the first 6 months before focusing on Expansion (through geographical expansion both online & physical, strategic partnerships and new product development)Planning, modelling & implementation of various growth projects eg. insurance, servicing, subscription, Telco partnerships- Revenue growth through management of platform relationships eg. eBay, Fat Llama - International Expansion: Responsible for launching 5 countries (Belgium, France, Germany, Italy and Spain)Lead programme with all departments, legal compliance, front & backend infrastructure, launch stage P&L, translation and logisticsCreated replicable expansion playbook that will enable expansion into Nordics, Portugal, Poland, & rest of EU from scratch within 6 weeksResponsible for localising tech stack, web content, terms & conditions, local language CS- Physical Retail: Launch of first UK store & transition/ integration of Cycle Republic storesCreated replicable expansion playbook for roll out of retail stores that will enable physical presence across Europe from scratch within 8-12 weeks- Product Development: Pure Air & Pure Air Pro Created R&D, supply chain, QA, import customs process from scratchproduct testing & certification process (TUV/KBA for German compliant scooter), building future product roadmap to give competitive advantageRelationship management of sourcing partners Hongji, Okai, Kuickwheel, Ninebot, Hulong

Horatio Investments Ltd is a private investment business that sees the world differently.Our focus is investing in early stage businesses run by talented entrepreneurs with an extraordinary track record in their chosen domain. Our philosophy is to invest in exceptional entrepreneurs rather than any particular sector. Our real value is the guidance and mentoring we can provide exceptional individuals.

Working across all functions of the strategy team; strategic planning, project management and coordination, budget reviews and strategic projects run by external consultants. Key responsibilities included Swarovski’s partnership with the World Economic Forum and monthly report presentations for the Executive and Advisory Boards. Corporate Branding and Communications and Atelier Swarovski’s global hub is in London, with additional offices in Austria, France, Singapore, Switzerland and the United States. The business unit is made up of teams who work with talent across the creative industries of Fashion and Jewelry, Architecture and Design and Entertainment on projects that demonstrate the versatility of crystal as an innovative material whilst pushing its artistic boundaries.

Joined as the second Alignvest UK employee, working with the Head of Europe, in setting up the London office and expanding the business across the region. Role involved generalist overview of all day to day activities, company set up and operations, research, analysis and presentations, compliance recording and reporting to the FCA, strategy, growth and planning. Alignvest is a leading international alternative investment management firm that seeks to deliver exceptional risk adjusted returns by identifying and exploiting market discontinuities and attracting the very best talent to build industry leading platforms.