Georgia Ward Email & Phone Number

United States

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas, United States

* Manage projects assigned to the technology team, such as web application development, marketing communication programming enhancements/development items, database enhancements, email marketing communication development and automated report development.* Interface with Account Management and Operations teams to finalize business requirements, and document technical requirements, produce test case scenarios for UAT* Work closely with database programmers, DB architects and .NET and email developers to translate the business requirements into technical requirements, provide guidance and testing throughout development, and QC/test using the test case scenarios before turning over to the Operations/Account Management teams.* Led development efforts for building a robust email marketing campaign using Exact Target platform-- worked with developers on subscriber file generation, email and landing page development, email automation and testing.* Provide technical support to dealer personnel for web applications built in-house

Houston, Texas Area

• Project Management: Manage projects from infancy to launch, coordinating internal departments, SME's and third-party vendors to hit deadlines, remove any obstacles or road blocks, escalate issues as needed and manage budgets.• Identify and prioritize product development efforts that are aligned with overall business goals and provide GSM with a competitive advantage.• Promote a culture of process efficiency and improvement across the entire company.• Analyze, develop, document and train internal team(s) on new processes as relating to new products and systems• Lead internal communications to promote awareness and successes as relating to new processes and products company-wide and at executive level • Produce and Distribute Press Releases announcing new products or processes • Design, produce and distribute a newsletter quarterly on behalf of the department• Selected as leader on the Associate Engagement Leadership team to increase associate engagement and promote the company value “Fun and Pride” • Manage a team of associates to plan, develop and execute an event • Actively participate in cross functional team collaboration to provide new and updated strategic and tactical marketing products.• Apply creativity and strategic thinking to develop new solutions for resolving business needs while still meeting deadlines and budgets.

• Lead and managed the development of direct mail marketing products on a monthly bases on behalf of individual Toyota dealers and Toyota Regions in a specified US market.• Translated client needs as delivered by client-facing sales reps to the internal staff to create cohesive marketing campaigns, utilizing multiple channels including email, mail, point of purchase materials and web banners.• Collaborate with client-facing sales team to develop yearly direct marketing plans for clients to support client’s overall marketing strategy within set budget.• Presentations: Created visuals to enhance understanding of materials being presented to clients and management.• Work closely with legal departments and Toyota Motor Sales personnel to ensure adherence to brand standards and guidelines.• Copy writing: produced articles for emails and direct mail pieces.• Documented processes and trained cross-functional team members for higher quality output and increased efficiency for production.• Took initiative to evaluate and refresh product library and established a process to keep the creative product library fresh, up to date and appropriate based on solicited feedback from client-facing sales team. Reduced the number of custom creative jobs and resulted faster turn-around time to our clients.

• Manage data collection efforts, including product surveys, hand-written entry forms, text and picture marketing at Toyota-sponsored events across the 5-state Gulf States Toyota Region. • Communicate data collection programs to dealers in the event activation area.• Serve as main point of contact for venue or event staff. Events include single or multiple day events such as concerts, Auto shows, sporting events and others. • Engage and encourage prospective Toyota customers to provide key contact and product interest information • Execute text message and picture marketing promotions where timing of execution was critical to event.• Deliver data collection results following each event to the appropriate parties and verify that information was input into GST’s prospect database for use in marketing communications.• Analyze and compare results from various marketing campaigns throughout the region to more accurately plan upcoming promotions.

• Member of a team of advocates for the Scion brand at Toyota/Scion sponsored events across the 5-state Gulf States Toyota Region• Engage Scion owners and prospective Scion owners with the brand and ultimately capture contact and product interest information for future marketing communications.• Maintain high level of understanding and knowledge of the Scion product line and brand strategy to provide more information about the Scion vehicles and advocate the Scion brand and lifestyle.• Evaluate event type to determine and set up the proper display items in the ideal location for highest visibility. Setup includes Scion vehicle(s), giveaways, tents, tables and signage. • Coordinate with event or venue point of contact for setup/tear down

Analysis of Toyota region direct marketing program for results, produced articles for emails and direct mail piecesWorked with ad agency to leverage current direct marketing program with regional grass roots events. Wrote copy to go on direct mail pieces, coordinated timing of print for the eventresearched opportunity for Toyota Dealers in Houston to participate in a fundraising marketing promotion; helped coordinate POP materials, giveaways, prepared dealer launch materials, met with client to launch programHelped develop a model to help dealerships target parts and service customers with relevant offersHelped in the developement of a Marketing piece to Sell DMA Level Vehicle Direct Marketing Promotions: worked with designers to develop marketing to launch new program with Toyota. Helped to develope a survey to grain feedback on preferences on promotional items, analyzed results and used feedback in upcoming promotions.

Bachelor Of Science, Integrated Strategic Communications

Activities and Societies: Alpha Kappa Psi (Business Fraternity), AdClubStudied overseas in London, England for two weeks directly.

Liberal Arts

Education record