Georgia Ward Email & Phone Number

United States

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas, United States

* Manage projects assigned to the technology team, such as web application development, marketing communication programming enhancements/development items, database enhancements, email marketing communication development and automated report development.* Interface with Account Management and Operations teams to finalize business requirements, and document.

Houston, Texas Area

• Project Management: Manage projects from infancy to launch, coordinating internal departments, SME's and third-party vendors to hit deadlines, remove any obstacles or road blocks, escalate issues as needed and manage.
• Identify and prioritize product development efforts that are aligned with overall business goals and provide GSM with a competitive advantage.
• Promote a culture of process efficiency and improvement across the entire company.
• Analyze, develop, document and train internal team(s) on new processes as relating to new products and systems
• Lead internal communications to promote awareness and successes as relating to new processes and products company-wide and at executive level
• Produce and Distribute Press Releases announcing new products or processes

• Lead and managed the development of direct mail marketing products on a monthly bases on behalf of individual Toyota dealers and Toyota Regions in a specified US market.
• Translated client needs as delivered by client-facing sales reps to the internal staff to create cohesive marketing campaigns, utilizing multiple channels including email, mail, point of purchase materials and web.
• Collaborate with client-facing sales team to develop yearly direct marketing plans for clients to support client’s overall marketing strategy within set budget.
• Presentations: Created visuals to enhance understanding of materials being presented to clients and management.
• Work closely with legal departments and Toyota Motor Sales personnel to ensure adherence to brand standards and guidelines.
• Copy writing: produced articles for emails and direct mail pieces.

• Manage data collection efforts, including product surveys, hand-written entry forms, text and picture marketing at Toyota-sponsored events across the 5-state Gulf States Toyota Region.
• Communicate data collection programs to dealers in the event activation area.
• Serve as main point of contact for venue or event staff. Events include single or multiple day events such as concerts, Auto shows, sporting events and others.
• Engage and encourage prospective Toyota customers to provide key contact and product interest information
• Execute text message and picture marketing promotions where timing of execution was critical to event.
• Deliver data collection results following each event to the appropriate parties and verify that information was input into GST’s prospect database for use in marketing communications.

• Member of a team of advocates for the Scion brand at Toyota/Scion sponsored events across the 5-state Gulf States Toyota Region
• Engage Scion owners and prospective Scion owners with the brand and ultimately capture contact and product interest information for future marketing communications.
• Maintain high level of understanding and knowledge of the Scion product line and brand strategy to provide more information about the Scion vehicles and advocate the Scion brand and lifestyle.
• Evaluate event type to determine and set up the proper display items in the ideal location for highest visibility. Setup includes Scion vehicle(s), giveaways, tents, tables and signage.
• Coordinate with event or venue point of contact for setup/tear down

Analysis of Toyota region direct marketing program for results, produced articles for emails and direct mail piecesWorked with ad agency to leverage current direct marketing program with regional grass roots events. Wrote copy to go on direct mail pieces, coordinated timing of print for the eventresearched opportunity for Toyota Dealers in Houston to.

Bachelor Of Science, Integrated Strategic Communications

Activities and Societies: Alpha Kappa Psi (Business Fraternity), AdClubStudied overseas in London, England for two weeks directly.

Liberal Arts

Education record