• Co-founded and currently building Blockparty, a Web3 Super App for conferences and parties, merging the nightlife and Web3 industries with innovative networking features and integrated native crypto payments.Website coming soon!• Consulted on the launch and organization of DIGITAL AF!, a highly attended and succesful event focusing on gaming, AI & NFTs during ETH Brussels conference.DIGITAL AF! - Decentralized Culture, is a new kind of event showcasing innovative thinkers, projects and ideas from the Web3 and on-chain cultural landscape. https://digitalaf.xyz• Participated to Miami Activate x Warmhole Hackathon in 2023 happening over 3 consecutive days during which Stardust was born, a crypto-for-charity project proposal supported by widely esteemed nonprofit organization, Orphaned Starfish Foundation. Awarded with Coinbase and Transak prizes.

Exercised entrepreneurial vision and game-changing innovation in various industries including Hospitality, Web3, Entertainment, and Advertising on a freelance basis. Achieved noticeable goals through strategic marketing efforts. Orchestrated and promoted large-scale events generating over 3,000 attendees. Project Highlights: • Spearheaded the JDSA Book Launch: attracted over 500 attendees for a single evening event showcasing a new book release by renowned architect, Julien De Smedt. Took initiative to transform empty Manhattan building into a temporary exhibition and nightclub, resulting in effective publicity and fan engagement.• Founded BABE. a community of Miami based women entrepreneurs, directed a sold-out Miami Swim Week fashion show with a last minute blow-out campaign that attracted over 700 attendees, introducing Web3 Social.

Co-Founded and Led Volume Brussels: Established and managed a highly successful New Year’s cultural event that attracted visitors to Brussels for over a decade, positioning the city as a premier European New Year’s destination.• Strategic Event Planning and Execution: Directed all aspects of event planning, including logistics, marketing, and partnerships, ensuring seamless execution and a consistently high level of attendee satisfaction.• EU-wide Promotion and Tourism Growth: Spearheaded promotional efforts across European countries in collaboration with the city and tourism bureau, significantly increasing tourism during the New Year’s period and enhancing Brussels' global reputation for over a decade.• Industry Collaboration and Community Building: Fostered collaboration among local nightlife venues, cultural institutions, and artists, contributing to the growth of a vibrant cultural community and encouraging industry-wide cooperation, significantly influencing the local nightlife industry.• Award-Winning Initiative: The event’s success and impact on local tourism and culture earned recognition from the city’s Mayor, highlighting the project’s importance to the capital’s economic and cultural landscape.• Sustainable Growth and Long-Term Success: Maintained and expanded the event over eleven years, consistently driving visitor numbers and creating lasting cultural and economic benefits for the city.Winner of 2012 Brussels Tourism Bureau Award from the mayor of Brussels.http://volumebrussels.com

• Responsible for designing and implementing strategic marketing plans in line with the company’s corporate objectives in the Americas• Responsible for creating yearly marketing budget• Events & Trade Shows - Analyze marketing programs and adjust strategy and tactics to increase effectiveness (from selection, negotiation, stand concept and built out, to supplier, logistics, sales coordination etc)• Look for co-branding opportunities and manage related projects• Manage company showrooms (coordinate design and updates, action plans, event management, lead management)• Manage partner showrooms (create and negotiate budget and local marketing plan)• Actively manage public relations. Responsible for press liaisons.• Generate content for website, newsletters and social media related to the Americas• Analyze marketing programs and adjust strategy and tactics to increase effectiveness• Plan and conduct market research to identify opportunities for increased sales• Maintain customer database and approve the use of internal and external mailing lists• Provide post-event reports, analysis, and regular status reports on marketing programs• Perform marketing analysis of Canada, USA and Latin American territories competitors• Propose, implement and evaluate product marketing campaigns; define marketing needs and report to HQ• Guarantee accuracy of product and company information on all platforms (internal and external via partners)• Establish and maintain consistent corporate image throughout product lines, promotional materials, and events.• Lead the integration of CRM for the Americas and work with Sales to ensure proper training and CRM use• Develop strategies to educate and promote content towards partners across the countryhttps://deltalight.com

• Led the management and promotion of a high-end European design showroom, including rental promotion and strategic marketing initiatives.• Organized and executed major trade shows, product launches, and creative events that aligned with brand objectives and customer engagement strategies.• Developed and implemented innovative, customer-focused event concepts, ensuring seamless execution and impactful results.• Organized and managed press conferences for product and collection launches, enhancing brand visibility and media coverage.• Collaborated with social media agencies to refine targeting strategies and achieve marketing goals, driving brand awareness and engagement.• Designed and oversaw digital marketing campaigns, emphasizing lead generation and optimizing the conversion process from MQLs to SQLs.• Spearheaded event promotion efforts, defining clear targets and metrics for success.• Assisted in content creation, including photography and the collection of high-quality visual assets.• Developed and executed strategies to increase brand awareness and visibility within key markets.• Coordinated closely with the sales team to ensure consistent brand representation and image across all channels.• Managed all public relations activities, maintaining strong relationships with media and industry stakeholders to enhance brand reputation.ERNEST represents high-end European brands based on four pillars : furniture, lighting, design materials and architectural products. The showroom is a destination for developers, specifiers, designers, architects and individuals seeking design-focused, residential and commercial furnishings suitable for both indoors and outdoors. https://ernestny.com

Managed customer service and client relationship management for a cutting-edge advertising agency, contributing to the creative process for new account pitches and acquisitions, and effectively coordinating client requests with the creative team. • Led client relations, focusing on major accounts such as LEE JEANS Europe, Middle East, Eastern Europe, and Russia.• Assisted the Artistic Director with creative input for new projects, contributing innovative ideas to drive success.• Ensured timely delivery by organizing and managing timelines across departments.• Coordinated client requests with the creative team to ensure alignment with client expectations.• Supported the creation of marketing visuals tailored to different regions, including trade shows, advertising campaigns, public space branding, events, and collection launches.Satisfaction is a Belgian independent bureau that specialized in advertizing that develops/creates/crafts multi-faceted brand projects and 360° campaigns for brands all around the world.Accounts include Lee, Remy Cointreau, Metaxa, Duvel, Stella Artois, Bridgestone, Eastpak, ITUC, Grazia.https://the-satisfaction.com

• Clients relationship management• Management of galleries• Event related activities: invitations design, event organization, etc.• Responsible for social media and PR • Marketing strategies for each exhibition launchCharles Riva is an art collector, mostly focused in American contemporary art. The capital of Europe holds his two astonishing spaces, presenting various exhibitions involving other private collectors, collaborating together for a distinctive acquisition and understanding of an art collection versus an art gallery.http://www.charlesrivacollection.com

• Receiving VIP clients and ensuring utmost quality service• Running reception on day to day basis• Recording guest issues• Reviewing comment cards and guest satisfaction results with employees• Emphasizing guest satisfaction• Setting a positive example for guest relations• Providing services that are above and beyond for customer satisfaction and retention• Improving service by communicating and assisting individuals to understand guest needs, providing guidance, feedback• Supporting F&B with special requests and detailed installationsLe Châtelain Boutique Hotel 5* is an independent and family owned luxury hotel. It is perfectly located within the upscale neighborhood of the capital, lively by its multiple renowned quality evening attractions and famous Wednesday market. The privileged experience of a personalized guest service in a notorious local area with a beautiful route towards downtown Brussels.https://le-chatelain.com

Managing a high-end renowned Italian restaurant in Brussels capital. Overseeing staff, greeting customers, bartending, waitressing, overseeing preparations, seating arrangements, ensuring proper setup, reservations management, staff management.

Monthly interactive musical and visual arts exhibition. +300 attendees

Yearly festival promoting French artists to the Belgian scene. A dozen concerts in various venues. In collaboration with Le Nouvel An Belge (Paris).+2000 attendees

Co-founded and run a temporary club & collaborative artistic platform set up in an exclusive urban space hosting weekly parties, conferences & art shows.+1000 attendees.In collaboration with JDS Architects: http://jdsa.eu/pop-up-art-club

Hand-selected to serve as the Communication, Artists, and Bookings Manager for an annual nightlife and sustainable event for the promotion of Ecolo, a political Belgian Green Group. Event Coordinator of the 10 year anniversary event generating over 3000 attendees. Watch after movie here: https://youtu.be/RMyZMNGl9NY?si=eTltsWHvBJe0-UGv

Weekly party concept at The Wood Club Brussels+300 attendees