In this role I have worked closely with the Head of Marketing and Marketing team as well as with the Sales Force representatives and also my peers from other areas. This role implies: Managing end to end the Sales Promotions programs (creation, implementation & analysis) targeted for all levels of our entire CEE Sales Force, while keeping in line with the company strategy and maintaining a profitability for both the company and its distributors.Close collaboration with stakeholders throughout the Sales Promotions programs.Creating and overseeing the implementation of the Communication plans for the Monthly Sales Force Promotions, observing the HQ guidance and company strategy.Developing and managing vendor relations (3rd party vendors). Budget management, including budget analysis for each Sales Force Promotion program.This role meant that I was also a ‘key’ stakeholder in all sales force meetings, and my participation was required to all related events. Monitoring the promotions programs, ensuring effective implementation of the plan, adherence to time-line, and achievement of KPIs.Creating and holding training presentations to support the sales force team in its KPI achievement.Drafting monthly and yearly Project Status reports.Holding regular follow-up discussions with the Sales force team focused on identifying new directions & future business opportunities.

Responsible for identifying potential partners, building the relationship and managing & overseeing each venture.Market analysis - identifying trends & new business opportunities. Creation of the marketing and sales strategy. Coordination of sales & marketing activities for all projects. Identifying gaps and providing and implementing improvement solutions.3rd party vendor management.Responsible for brand appearance, in line with the companies’ international benchmarks & guidelines.Managing the national event budget.

Coordination of sales activities for ‘glo’ Romania.Establishing sales objectives by creating a sales plan and quota for districts in support of national objectives.Successfully providing market analysis and making strategy recommendations in order to achieve regional sales objectives. Identifying new business opportunities.Preparing & implementing action plans for established targets.Lead the implementation of department productivity, quality and customer service standards.Driving regional sales system improvements, change implementation.Main audit contact point.Achievements: Managing a team of 14 members.

Developing and implementing Brand Activation Plans of all brands under my responsibility, ensuring full alignment with international strategy, but also making the plans adaptable for national development.Development of the yearly business plans for all brands and managing the marketing & sales plans including Channel Strategy, Pricing, Activation Plans, Distribution Targets.Leading the allocated brands, guaranteeing effective and efficient business cooperation between all parties involved in developing the brand and selling strategy for all allocated portfolio.Responsible for all POSM related with the brand (managing brand guidelines, managing art works, managing local sites/social media pages, responsible for translations and local specifications for all assets). Managing the business relations with internal and external suppliers of the brands in order to achieve KP targets for each single brand (turnover, profit, market shares).Ensuring Perfect In store activation trough trainings sessions and presentations held to sales teams, Distributors and business development managers.Planning, implementing and measuring marketing and trade-marketing activities. Permanently monitoring Market trends, share of brands, customer behaviour, competitor activities and their execution.Seeking opportunity to deploy activation ideas from other markets.Launching and re-launching of products and other promotions. Ensuring Public Relations Management for allocated brands and also for the company.Allocated Brands:Wines: Marchesi Antinori, Casa Vinicola Zonin, Freixenet, Taittanger.Spirits: Zwack, Angostura, Loch Lomond, Stroh, Pitu, Riemershmid, Underberg, Sierra Tequila.Achievements: Managing a dedicated position for Zwack: Horeca & Sales Representative Increasing sales with an average of 20% vs previous year for allocated Spirits Brands.Organising the official launching of Angostura Rums.Increased no of contracted sponsorship events for all brands with avg. 30%.

Development of the business planAccomplishing marketing and sales objectives by planning,developing, implementing, and evaluating advertising; developingfield sales action plansIdentifying marketing opportunities by identifying consumerrequirements; defining market, competitor's share, andcompetitor's strengths and weaknesses; forecasting projectedbusiness; establishing targeted market shareCoordinating the sales and marketing activities for every POSImproving product marketability and profitability by researching,identifying, and capitalizing on market opportunities; improvingproduct packaging; coordinating new product developmentImplementing and measuring marketing activitiesCoordinating on-line marketing activities(store.danabudeanu.com); creating social media strategyManaging the business relations with external suppliersEvent planningCoordinating Styling Projects ( in close connection with artists andrelated entities)Protecting organization's value by keeping information confidential.

Area: South - East RomaniaCoordinating sales activities for Monster EnergyAchieving regional sales operational objectives bycontributing regional sales information andrecommendations to strategic plans and reviews;preparing and completing action plans; implementingproduction, productivity, quality, and customer-servicestandards; resolving problems; completing audits;identifying trends; determining regional sales systemimprovements; implementing changeMeeting regional sales financial objectives by forecastingrequirements; preparing an annual budget; schedulingexpenditures; analyzing variances; initiating correctiveactions.Establishing sales objectives by creating a sales plan andquota for districts in support of national objectivesMaintaining and expanding customer base by counselingdistrict sales representatives; building and maintainingrapport with key customers; identifying new customeropportunitiesImplementing trade promotions by publishing, tracking,and evaluating trade spendingUpdating job knowledge by participating in educationalopportunities; reading professional publications;maintaining personal networksAccomplishing sales and organization mission bycompleting related results as needed.

Area: South East RomaniaDriving trial among (potential) consumersLeveraging multiple usage occasion following the national business plan objectives;Planning, managing & reporting of all agreed sampling activities;Involvement in finding new and creative ways of reaching the consumer;Support other marketing and sales functions in order to realize an integrated marketing-mix.Projects:Red Bull Romaniacs (2008)Red Bull F1 Mix (2009)Red Bull X-Fighters (2009)Red Bull Flugtag (2010)Red Bull Donor (2010)Red Bull Donor (2010)Red Bull Art of Can (2011)Red Bull StresiuneRed Bull Sales Drive (2008/2009/2010/2011/2012)