Georgie is a dynamic and transformative leader with over two decades of strategic marketing and operational leadership across diverse sectors. She excels in utilizing innovative branding, digital, and e-commerce strategies to drive significant growth and innovation. Known for her strategic thinking, leadership skills, and ability to deliver results, Georgie specializes in spearheading initiatives that enhance brand visibility and operational efficiency. Her leadership style, characterized by servant leadership and empathy, promotes a culture of collaboration and continuous improvement.Before founding SoFlo Collective, Georgie held several senior roles at BrandStar and was the Chief Marketing Officer at Achieve, a comprehensive agency specializing in strategy, research, technology, and digital marketing for causes. Her entrepreneurial journey includes co-founding Big Couch Media Group, a strategic consulting and digital agency established in 2007 and sold in 2016 to form Achieve.In her tenure as President and CMO of BabyUniverse, a publicly traded online retailer in the juvenile products sector, Georgie managed e-commerce, marketing, merchandising, and operations, playing a pivotal role in the company's $276 million merger with eToys Direct in 2007.Additionally, Georgie has held key executive positions, contributing to the success of well-known brands like eDiets.com and major travel companies including Delta Vacations, American Express Vacations, AAA Vacations, and Alamo Rent A Car. Passionate about mentoring teams and leading organizations to their full potential, Georgie is committed to achieving high-impact outcomes through strategic foresight, vibrant community engagement, and dedicated mentorship.Contact: georgie@soflocollective.com