• 10+ years Search Marketing experience, with 7+ years spent managing the paid advertising program of a major company with websites that receive millions of unique visitors per month, with a multimillion yearly budget• Experience managing PPC programs in-house and managing external agencies• Working with large volumes of data, setting up and managing in-depth reporting, statistical modeling and analysis• Strategic view combined with a hands-on approach for short term tactics• Demonstrated ability and willingness to roll up sleeves and execute to get the job done• Experience with A/B and/or multivariate testing• Efficiently integrated search campaigns with display and social media campaigns• Deep understanding of website architecture and SEM best practices• Strong written and verbal communication skills• Proven track record of managing people effectively• Demonstrated track record of creative problem solving & ability to think through technical solutions to problems• Strong attention to detail, excellent organization skills, and ability to manage multiple projects /responsibilities• Proven track record of driving process improvements• Passion for making decisions with data• Ability to adapt and succeed in a highly changing entrepreneurial environment• Efficient usage of search marketing and web analytics management tools (Google Ads, Bing Ads, Optmyzr, Google Analytics, Facebook Ads)