Georgia O'Brien Email & Phone Number

London, England, United Kingdom

I have led a digital transformation process at the Co-operative Party, going from the only Digital member of staff to leading a high-performing digital team and overseeing the professional development of four team members. Over five years, I have tripled our mailing list from 40,000 to over 120,000, grew our paid members by 37% during a period where membership fell at similar organisations, and contributed to a record-breaking General Election win for the Party. As Head of Digital and Communications, I oversee supporter acquisition and engagement, paid and organic social media, email, web, and press – as well as working with senior leadership to contribute to the strategic direction and communications of the organisation.

London, England, United Kingdom

Within this period at the Co-operative Party, I began managing two new members of staff and transformed the Co-operative Party’s communications strategy, digital presence, and supporter and member acquisition journeys. Key successes include developing a lead acquisition strategy which helped grow our mailing list by 88% on a minimal budget, growing our paid membership, and supporting policy and campaign wins on issues such as food poverty and preventing shopworker abuse.

London, United Kingdom

In my first years at the Party, key successes included launching an automated supporter journey strategy, re-launching the Party’s presence on channels such as Instagram, and helping the Party transition online during the pandemic by hosting and producing online events and conferences using OBS and Streamyard. I also used my web development skills to create bespoke campaign micro-sites, and re-design and improve conversions on key landing pages.

London, United Kingdom

I helped shape Reprieve's public advocacy strategy, produce our supporter campaigns and fundraising appeals, and develop our digital presence. My role included maintaining Reprieve’s website, running social media channels and using my background in UX engineering to develop new technical solutions for Reprieve's website and our campaign platform, BSD tools.. Key successes included growing supporter list by 53%, designing successful list activation strategy ahead of GDPR implementation and project managing initial stages of rebrand and website redevelopment project.

London, United Kingdom

After working for Small Axe for 7 months in a communications and marketing role, I transitioned to our engineering team and began working in web development, with a specialism in user experience, campaign tools and right-to-left language support. Past projects have included web builds for charities such as Save the Children, Action2015, Bite the Ballot and Equality Now. This role has required advanced knowledge of HTML and CSS, along with use of Sass, Javascript, jQuery, Git, Wordpress and Drupal. Campaigns tools used included Blue State Digital Tools, Salsa Labs and Engaging Networks.

London, United Kingdom

Working at a communications agency specialising in charities and political parties, I helped to craft communications strategies and manage deliverables such as rebrands, social media campaigns, print materials and websites for clients such as the Divine Chocolate, Global Alliance for Tax Justice, and Save the Children. My personal highlight was being a part of the Small Axe team involved the Green Party's digital election strategy during the 2015 election, which resulted in the Green Party's best ever election results. My role included writing social media copy, crafting action funnels to optimise user experience on Green Party web petitions and donation forms, and managing Facebook and Twitter advertising budgets.

London, United Kingdom

After moving from my previous intern role, I continued to write copy, proof and edit content for ARTICLE 19's website and print work, and also continued to help manage their social media networks. As an assistant I took a larger role in ARTICLE 19's research leading reports, specifically in the proofing and editing of their 2014 report into human rights abuses in Azerbaijan and also proofing the French translations of the organisations reports. I also helped manage an internal training project which involved filming lectures, editing scripts and becoming familiar with basic video and audio editing.

London, United Kingdom

Working as part of the Communications team, I helped to manage our social media channels, newsletter and website via creating, proofing and editing new content. In addition, I also contributed some design work for our web content output, as well as more general administrative tasks such as emailing journalists, proofing internal communications and broadcasting an internal news digest.

I first worked for Higher Click as an intern from July-September 2012, creating high quality articles for Higher Click clients (including Nigella Lawson, Macy's and LastMinute.com) that were featured on a variety of highly ranked websites. I was then asked to return as an intern for July-August 2013.From August 2013, I began to work remotely for Higher Click in two roles: firstly as a content writer and secondly as a member of the wider web content team. This second role involved crafting content creation strategies and coming up with content ideas and headlines to fit the needs of both our clients and target websites: a role requiring sharp skills in both the nuances of social media marketing and the wider precepts of internet marketing.

Worked as a Customer Service Advisor outsourced by Vertex to The National Trust. I was responsible for outbound calling to supporters of the charity, specifically working on an outreach project to encourage supporters whose memberships were not renewed due a computer error to renew their National Trust memberships.

Bachelor Of Arts (B.A.), International Relations, 1St Class Honours

Activities and Societies: Stop the Traffik, North Korean Human Rights, Amnesty, Debate

International Baccalaureate, 41 Points (Equivalent A*A*A*A* At A-Level)

Subject marks: English A1 HL: 6, French B HL: 6, History HL: 6, Spanish B SL: 7, Mathematical Studies SL: 6, Biology SL: 7.