Georgia Danforth Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

Oversaw the planning, execution, and optimization of integrated marketing campaigns, across email marketing, e-commerce, retail marketing, social media, and paid media ensuring brand consistency across all marketing channels and touch points; including a Zodiac-themed campaign that drove WoW traffic and sales to stores by 59% and 35% respectively Built a systematic influencer operating program from scratch, leading the strategy, briefing, and RFPing agency partners to garner millions of impressions and acquire thousands of new customers Utilized data analytics and key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions for continuous improvementWorked directly with the CMO to lead the identification and evaluation of potential influencers, ensuring alignment with brand values, target audience demographics, and campaign objectivesManaged the influencer marketing budget, allocating resources effectively to maximize ROI and drive business outcomes

Identified a social media vision and strategy that maintained engagement and a brand identity on Instagram, Twitter, Facebook, LinkedIn and TikTok Grew Instagram following 694% in 4 yearsLed partnership strategy with Depop in January 2022 to bring back an archived collection which resulted in a complete sell through in 2 days, with sessions 4.5% above Depop benchmarks Developed launch strategies for TikTok and AR; gained alignment with Executive Leadership team in order to build out new channels

Greater New York City Area

Managed two direct reports to effectively execute on campaigns and evergreen content across all platformsSuccessfully facilitated cross-functional social marketing promotions with key stakeholders including Influencer Marketing, PR, Product Marketing, Experiential, Executive Communications, Brand & CampaignsWorked closely with our Creative team in pre-production and on set to optimize assets that drive brand KPIs

Owned analytics and reporting of relevant KPIs; fed learnings back to the wider team to optimize visuals and copyAssisted with Community Management to ensure that strategy and execution of campaigns were community-focused

Curated Instagram feed to ensure that all UGC and in-house are on brand with Away’s unique aesthetic Monitored competitor and industry updates within the social landscape to test new and emerging features on social media platforms

Worked directly with Away Founder and CEO to curate on-brand content for social media platforms, including Instagram, Twitter, Facebook, Pinterest and LinkedIn; and engage online audience through community management on channels

Greater New York City Area

Created, developed, and implemented company social media strategy and content calendarWrote, scheduled and published posts for Facebook, Twitter, Instagram, Pinterest, LinkedIn and Splacer MagazineManage community engagement on all of Splacer's social platformsCoordinated execution of social promotions and account takeovers with influencers and clientsAssisted with strategic and creative campaign social media decision-making

Greater New York City Area

Greater New York City Area

Created and executed strategic public relations campaigns by identifying, writing, and pitching events to regional and national reporters, producers and influencers across print, online, and broadcast outletsSecured local press for Barbra Streisand’s 2016 final tour Worked as direct support to Ken Sunshine (President) as he managed 150+ employees and represented his celebrity clientsManaged schedules and created details itineraries of day-to-day calls, meetings, and travel

Greater New York City Area

Conducted media scans, briefing documents, and press clippings for competitive and potential client researchTracked daily media coverage of client campaigns and monitored media hitsParticipated in planning and worked on-site for high profile events (media check-in and red carpet)

Greater New York City Area

-Conducting media scans, briefing documents, and press clippings for competitive and potential client research- Aiding in gathering information for monthly highlights release

Greater Los Angeles Area

• Providing special event support• Researching potential outlets to pitch to regarding clients using Cision• Compiled press breaks and clips

Greater Los Angeles Area

Received script coverage training and completed script coverage on TV pilots and feature scriptsMaintained A-list director tracking for the motion picture department via excel grids and distributed reports weekly to ensure efficiency in bi-weekly department meetings Finalized profiles by uploading hand-picked director reels

Greater New York City Area

Researched and compiled lists of potential talent and influencers for contact listManaged sample traffic and sample closet (sent out PR samples, gifted celebrities and influencers)Monitored talent, influencers, and media mentions of Stuart Weitzman Generated insights and provided recommendations to optimize community management

Organized table arrangements and seating placements, interacted with customers, and executed other daily tasks of the restaurant

Responsible for the well being of two children, ages 3 and 5

Organized and coordinated tables, answered phone calls and reservations,and interacted and compromised with customers

Responsible for editing and reviewing layout and writing before publishing. Tasks include creating article subjects, soliciting writers, and making final decisions.

Organized table arrangements and seating placements, interacted with customers, and executed other daily tasks of the restaurant

Elected by the student bodyTasks included working with my peers and adult faculty to ensure the happiness of the student bodyStudy Abroad Program; Studied in France for six weeks learning to speak the language

Ability to work well with others Responsibilities included: organizing inventory and managing shipping

Provided courteous and quality service to customers in a small specialty retail environment, worked cash register and other projects necessary

Provided courteous and quality service to customers in a small specialty retail environment

Bachelor Of Science (Bs), Communication, General

High School Diploma

Cum Laude, High Honor Roll all semesters