Georgia Pound Biggs Email & Phone Number

• Leading a team of six, in this role I play a pivotal leadership role in shaping and executing our Go To Market plans for the On Premise Channel. My team are responsible for planning, creation and delivery of National.
• Lead a fantastic team of 6 with high engagement results and a positive, energised team culture
• Lead the redesign of annual plans to ensure all activity is effectively briefed and early engagement with key Sales teams and customers
• Created a new framework for On Premise marketing activity to deliver more strategic activity and longer-term visibility/planning
• Drove transformation of Print on Demand activity, providing tactical activations and occasion-based offers
• Elevated Digital marketing activity and Mobile Menus agenda in the business

Melbourne, Australia

In this role I am responsible for creating strategic below the line brand activations to influence shopper behavior across all customer touch points market wide and launching NPD to market with holistic BTL support plans. Working as a business partner to the Brand, Sales, Supply, Innovation and Trade Marketing teams I create and deliver activities to bring.

Melbourne, Australia

• In this role I am responsible for creating strategic below the line brand activations to influence shopper behavior at the point of purchase. Working as a business partner to the Sales and Trade Marketing teams across.
• Collaboration with Category, Trade Marketing, Sales, Brand & Execution teams and our agency partners to lead creation, sell in & execution of Trade Marketing Programs for: on pack promotions, customer exclusive.
• Improving Activations process by identifying pain points and developing robust processes
• Creation, sell in & execution of data and shopper insight driven On Pack promotions and customer exclusive activities
• Customer amplification of NPD & integrated marketing campaigns
• Budget management including tracking, reporting and managing savings tasks

• As a Sales Business Development Manager, I was responsible for the sales performance, customer satisfaction results and business standards of 16 Holden Dealerships across Regional and Metro Victoria and New South.
• Maximise sales volume and market penetration within assigned district
• Develop and maintain strong and active business partnerships at all levels within the dealer network
• Improve dealer throughput, customer retention and profitability
• Assist dealers in preparing annual business plans
• Support vehicle ordering and inventory management

• Manage inventory and supply chain processes for major fleet customers including Telstra, Avis, Hertz, State based Police jurisdictions and Rio Tinto
• Volume forecasts
• Business partner with the Fleet Sales team and Holden Dealership staff, including Stock Controllers, Sales Managers and Dealer Principals
• Owned the lock in process in the lead up to closure of local manufacturing

• Manage Social Media Content budget
• Manage Social Media Content and Strategy agency to create hygiene, retail and vehicle launch campaign content
• Manage Social Media Paid Media agency to amplify social media content and achieve engagement KPI’s
• Develop social media content strategy and calendar

• Development and implementation of Holden’s cross functional Social Media strategy
• Manage seamless implementation and ongoing operation of Oracle Social Relationship Management tool for Australia and New Zealand
• Develop and implement Holden Social Media CX Strategy
• Represent Holden Social Media in all Regional and Global GM forums
• Manage Holden Social Care, Live Chat, Email and Proactive Outbound calling programs and teams
• Develop and implement initiatives to reduce Social Media average response time and increase response rate

Melbourne, Australia

Melbourne Area, Australia

Participated in the International L'Oreal Brandstorm as a representative for RMIT University.

Master Of Business Administration - Mba In Progress

Bachelor Of Business, Marketing (Applied), Undergraduate

Chcccs019 Recognise & Respond To Crisis Situations, Mental Health First Aid