Responsible for establishing the FleetNet America product strategy and an integrated marketing plan to drive awareness, trial and adoption of new and existing FleetNet products.  Work across marketing, sales, product, training, and operations to influence and drive the reasons for fleets to partner with FleetNet America.

Provide vision, leadership, planning, and management for the development of global marketing and branding strategies.Work with executive management team aligning marketing strategy with company mission, vision, and goals.Oversee and manage total rebranding- logo, website, social media, collateral.Implement new Salesforce/Pardot system to drive customer communications and inbound marketing.Managing all global internal communications for all employees while overseeing existing marketing and branding department.Collaborate with global sales and marketing teams on localization of various marketing campaigns.

Collaborate with global marketing team on strengthening brand awareness and implementing marketing programs for North and South America market.Management of annual marketing financial budget.Develop and manage all marketing initiatives including marketing content development, advertising, promotional materials, newsletters, digital marketing.Create and distribute press releases, act as primary public relations contact.Plan trade show/conference participation include pre-event planning and preparation, event participation, and post-event follow-up/audit.

Support the design, delivery and evaluation of programmatic organizational development initiatives for Clyde Bergemann - Atlanta. Provide thought partnership with HR regarding recruitment, training and organizational development best practices, instructional design principles, organizational design theory, leadership practices, performance improvement, change management and communication.

Work closely with CBAT President and Product Managers:Marketing Communications- Planning + management of strategic business planning meetings, develop + execute marketing plans through online communications/print/advertising, etc, work closely with IT in launch + maintenance of internal SharePoint site, creation + implementation of monthly internal newsletter, facilitate internal training program logistics, provide CRM support , create marketing collateral flyers + brochures, coordination of booth placement/employee staffing/speaking participation/sponsorships at industry tradeshows + events, lead + facilitate internal job value quotient committee- gather feedback from coworkers on company improvements + initiate action plans (e.g. new hire orientation program, wellness program, mentorship program, employee events, building improvements, etc.)International Work- Work and meet with Clyde Bergemann Global Marketing team on new website + international newsletter + branding campaigns, member of SMART Collaboration project team- traveled to different offices worldwide to consult and facilitate global company wide projects, nominated to represent the Atlanta Clyde Bergemann office in the Global Clyde Bergemann Young Talents development program Marketing Analysis- Gather + organize customer + market data, mine data for critical marketing information through market segmentation, develop market strategies for product segments, lead customer satisfaction survey initiative

Email Campaigns- Develop content + create leadflows for lead nurturing + drip campaigns, design html emailsGraphic Design- Design website banners + website assets

Event Planning- Organize participation in over 50 tradeshow events, 10-15 regional road shows, + annual software user conference; recruit + work with sponsors for annual conference; event registration + maintenance of Cvent database; site research + development for events, work with internal staff coordinating speaking opportunities + presentations for eventsMarketing and Advertising - Responsible for all internal + external communications (e.g. monthly internal and external newsletters, email campaigns, social networking sites), oversee business campaigns from development to tracking + measuring results, manage ad placement in industry publications + websites, develop + distribute external surveys, plan + maintain marketing budgets, prepare annual marketing plan + segment specific marketing plans, marketing database maintenanceGraphic Design- Design html email blasts, internal + external newsletters, website design + maintenance, intranet and extranet maintenance, collateral development (brochures, case studies, booth banners, promotional pieces), creation of print/online ads, logo developmentInternational Work- Work + meet with Tekla Global Marketing Team throughout the year developing specific software version campaigns, internet + extranet campaigns

Marketing- Coordinate + prepare proposals for architectural bids, arrange brochures + qualification packets for prospects, organize preparation of interview materials, maintain company database Public Relations- Prepare award submissions to national architectural associations + publications

Marketing and Advertising- Organize + prepare proposals for architectural/engineering bids, prepare interview materials, develop new company database, coordinate ad copies through graphic designers + publishers, manage ad placements in industry publicationsPublic Relations- Write articles for industry publications, plan conferences + special events, represent firm at national conferences, write project descriptions for promotional materialsBusiness Development- Cold calling, maintain client relationships through follow up calls/visits