Georgia Wallace Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

● Working across IAG's consumer and business brands● Responsible for end-to-end campaign management and execution across all direct to consumer marketing channels including, email, SMS, direct mail, programmatic display, search, onsite, app and outbound telemarketing● Design experiences at every stage of the customer lifecycle, that deliver on IAG's acquisition, engagement, retention and conversion strategies.● Drive revenue uplift, increase profitability and improve… Show more ● Working across IAG's consumer and business brands● Responsible for end-to-end campaign management and execution across all direct to consumer marketing channels including, email, SMS, direct mail, programmatic display, search, onsite, app and outbound telemarketing● Design experiences at every stage of the customer lifecycle, that deliver on IAG's acquisition, engagement, retention and conversion strategies.● Drive revenue uplift, increase profitability and improve customer advocacy and engagement.● Report on campaign ROI and develop timely and meaningful recommendations to improve campaign performance. Show less

Melbourne, Australia

● Accountable for creating a connected customer experience through CRM, Marketing Automation, Web, Mobile and Product.● Established CGU’s marketing technology stack – CRM, Marketing Automation, Analytics, Social and Orchestration platform ● Led campaign execution for IAGs corporate partnering relationships – Xero, Prospa, Squirrel Street and Airtasker

Melbourne, Australia

● Accountable for driving the change, adoption and performance uplift of new initiatives,propositions & sales tools across the Broker and Agency division.● Implementation and measurement of each sales initiative/tool to drive continuousimprovement of CGU’s value propositions into the Insurance market.

● 12-month Industry Based Learning program via Deakin University● Responsible for the development of sales campaigns, identifying go-to-market strategies,campaign design, campaign management, data management and development of newpropositions/initiatives.

● Represented the VRC in a number of corporate marquees (Rose Room, Makybe Diva &Champions Lounge) over the 2012 and 2013 Spring Carnivals.● Responsible for overseeing and coordinating all external contractors and event staff for theduration of the carnival.

Bachelor Of Commerce (B.Com.), Marketing

Activities and Societies: Industry Based Learning program

Education record