Georgie Gayler-Thompson Email & Phone Number

ACS International Schools educate over 3,700 students, aged 2 to 18, day and boarding, from more than 100 countries. We are located at 3 schools within the UK, and 1 in Doha, Qatar. As Digital Content and Campaigns Manager I manage our UK schools social media channel strategy, content and communications across five social networks. I copy-write website.

London, United Kingdom

• Set-up a social media agency to facilitate social and digital management services for small and local businesses. Create strategies to optimise online channels and realise a ROI from social media campaigns..
• Educated individuals and teams by planning, writing and delivering c.20 bespoke training programmes.
• Delivered successful projects for Samsung, Qlik, lastminute.com, McDonald’s and Fujitsu.

London, United Kingdom

• Shaped social media strategies and implemented targeted campaigns from concept to go-live for clients including McDonalds, Adidas and BP. Leveraged support from a freelance team to drive campaigns and achieve ROI..
• Conceptualised and published one of the most successful social media posts for McDonald’s MONOPOLY.
• Delivered the most socially successful McDonald’s MONOPOLY to date
• Enabled BP to maximise sales and customers by defining a social media strategy and forecourt promotion.

Kingston Upon Thames, United Kingdom

Voluntary role working with the TEDx Kingston Upon Thames committee to deliver effective and impactful social media messaging and campaigns. Live-streamed and community managed the TEDx Salon Events.

Kingston Upon Thames, United Kingdom

• Contracted to execute social media strategies across a large client portfolio within a B2B technical marketing agency, including Oracle, Software AG, Sage and TomTom. Delivered one-off and ongoing training sessions for.
• Generated the highest billing agency revenue by securing 10 social media projects and campaigns.
• Converted 23% LinkedIn gated content for Oracle and attained 37 new connections for senior marketers.
• Created seven new leads for an Oracle vertical within a week by running social selling campaigns.

Chessington World Of Adventures Resort

• Specified, launched and revised the social media strategy, content creation and online approach, leading various teams. Established influencer and blogger relations to build a strong community. Leveraged PR team.
• Increased followers on Facebook 35%, Twitter 53%, YouTube subscribers 122% and 4,200% Instagram.
• Raised c.£12k in revenue for the Chessington Conservation Fund as leader of all event communications.
• Formulated a new customer service process, successfully introduced initially across all Merlin attractions.
• Entrusted to travel to Zimbabwe on a funded project to film, photograph and create promotional content.

Created and implemented social media strategies to drive Social Business in B2B, B2E and B2C environments. Daily account management for key clients regarding their social media performance, with monthly calls to EMEA teams to report on and make recommendations on their social media channels and activity. Core projects included the management and.

London, United Kingdom

Defined and implemented the Grey EMEA social media strategy with daily community and content management to inspire conversation and engagement, including an active blog. This involved developing communication processes across the region to ensure content was shared internally as a region, and externally for the Grey EMEA brand.

Woking

Delivered social media activity to globally progress the Plan brand through ongoing content planning, and content generation from internal and external global communication sources. Managed the online communications for Plan's 75th Anniversary and the 'World's Biggest Children's Birthday Party' across a 24 hour period, including short video teasers and.

The Heroes Rugby Challenge 2011 was a rugby match held at Twickenham Stadium on 3rd December 2011 raising funds for Help for Heroes. Management of all online and social media activity via key social media channels in order to maximise the Heroes Rugby Challenge brand, this resulted in the sale of nearly 30,000 seats and profits of over £720,000 which went.

Launched pro-active social recruitment for the Unilever recruitment team on a 3 month contract.

Launched Social Media for the organisation, managing all activities across Facebook, Twitter and YouTube from their initial implementation through to established networks.

Postgraduate Diploma And Qcg, Education And Career Guidance, Merit

Ba Hons, Business Administration Management And Sociology, 2:1

Activities and Societies: Employment: Student Ambassador 2003-2006 for Open Days, Campus Tours and assisted with external school.

Education record

A-Levels. English Literature - B, Sociology - B, Economics - C AS Level. ICT - A GCSE's English Language, Maths - A English Literature.