Georgie Hackett Email & Phone Number

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Driving Growth: Played a pivotal role in enhancing communication strategies and organizational structure, contributing to a significant increase in Setsail’s revenue within a short period.Client Portfolio Oversight: Manage a diverse portfolio of 30+ clients, including organizations such as BC Hydro, B Lab US & Canada, Envo Mobility, the City of Coquitlam, and the City of Prince George. Oversee digital marketing campaigns with a focus on client communication, efficient project management, and team coordination.Campaign Leadership: Lead multi-channel marketing initiatives, combining strategic planning with seamless execution to achieve client objectives and enhance satisfaction.

London, England, United Kingdom

Led strategic operations and P&L management for the Brand Finance Group's communications division, overseeing integrated marketing, PR campaigns, and business development across both Brand Finance and Brand Dialogue agencies.Key Achievements:- Drove £200,000+ in new business revenue for Brand Finance communications services while maintaining £1M+ annual turnover from existing Brand Dialogue clients- Achieved 50% year-over-year revenue growth for communications services over three years- Managed and developed a multi-disciplinary team of designers, copywriters, social media managers, and event specialists, maintaining 100% client satisfaction rate- Spearheaded internal sustainability initiatives and established new operational frameworks to improve cross-team collaboration and efficiencyCore Responsibilities:- Directed strategic communications and PR campaigns for global clients including Parmigiano Reggiano, Italian Trade Agency, and multinational corporations- Led business development initiatives and client relationship management across both agencies- Supervised creative and account teams across multiple disciplines, implementing new training programs and workflow optimizations- Orchestrated group-wide communications strategy, ensuring alignment between Brand Finance and Brand Dialogue objectives

London, England, United Kingdom

Led strategic communications and stakeholder engagement for global Fortune 500 clients across automotive, IT, telecommunications, energy, and financial services sectors, driving brand value recognition and media presence.Key Achievements:- Successfully managed and executed high-profile communications campaigns for industry leaders including VW, PETRONAS, Deutsche Telekom, Hilton, and Allianz- Spearheaded Brand Finance's presence at the World Economic Forum (Davos) in 2019, 2020, and 2023, managing delegations, events, and press relations- Developed and maintained strategic partnerships with key organizations including DEFRA, IPA, Walpole, and CMO Council- Secured and managed high-value collaborations with global consulting firms including Tata Consultancy Services, HCL, and DeloitteCore Responsibilities:- Orchestrated comprehensive communications strategies incorporating C-Suite interviews, media relations, social media campaigns, and branded content- Directed the creation and delivery of bespoke reports and communications materials for Fortune 500 clients- Managed cross-functional projects spanning digital content, event management, and strategic communications- Built and maintained relationships with industry networks including World Trademark Review, FPA, and FDF

Led full-service marketing and PR agency operations, overseeing integrated campaigns for premium international food and beverage brands while driving business growth and operational excellence.Key Achievements:- Successfully managed agency P&L and drove business development initiatives, ensuring sustainable growth and client retention- Developed and executed award-worthy integrated marketing campaigns for prestigious clients including Parmigiano Reggiano, Italian Trade Agency, and Parma Ham- Built and maintained strategic partnerships with key industry stakeholders and media outlets- Established new operational frameworks to optimize team performance and project deliveryCore Responsibilities:- Directed end-to-end campaign strategy and execution for international food and beverage brands- Managed comprehensive agency operations including budget oversight, resource allocation, and team development- Led communication strategy development, including platform selection, messaging frameworks, and KPI tracking- Oversaw client portfolio management ensuring delivery excellence and consistent achievement of business objectives- Developed and implemented strategic plans to enhance brand awareness and market presence for premium F&B clients

Led integrated marketing and PR campaigns for premium food & beverage brands, specializing in retail activation, media relations, and experiential marketing across the UK market.Key Achievements:- Established and nurtured relationships with top-tier publications including BBC Good Food and National Geographic Traveller Food, securing high-value editorial coverage- Successfully orchestrated retail marketing campaigns across major UK supermarkets (Tesco, Sainsbury's, Waitrose, Costco) driving brand awareness and sales growth- Conceptualized and executed press trips to Italy, managing relationships with journalists, influencers, and industry experts- Delivered high-ROI digital marketing campaigns that exceeded client engagement and awareness objectivesCore Responsibilities:- Managed end-to-end integrated marketing and PR campaigns, including budget oversight and team leadership- Developed and maintained strategic media relationships across food & beverage sector- Orchestrated high-profile events including press launches, trade shows, and experiential marketing activations- Led product training sessions and represented clients at food tastings and wine pairing events- Created and implemented retail marketing strategies across multiple major UK supermarket chains- Oversaw content creation and placement, including editorial, advertorial, and digital content

London, United Kingdom

Executed comprehensive marketing and PR strategies for premium food and beverage clients, specializing in event management, media relations, and integrated marketing campaigns.Key Achievements:- Conceptualized and managed high-profile conferences featuring industry leaders and securing prominent sponsors- Orchestrated strategic press trips and events resulting in guaranteed media coverage and brand exposure- Developed successful influencer marketing campaigns that demonstrably increased brand awareness and engagement- Built and maintained relationships with key industry stakeholders and media representativesCore Responsibilities:- Led integrated marketing and PR campaign development and execution for UK food and beverage clients- Managed end-to-end event planning, including speaker recruitment, sponsorship acquisition, and logistics coordination- Oversaw multi-channel marketing initiatives across social media, print, and digital platforms- Administered client budgets and campaign ROI tracking- Represented clients at industry events and trade shows- Supervised press relations and media coverage strategies

London, United Kingdom

Managed dual roles across Brand Dialogue and Brand Finance, executing integrated marketing campaigns while specializing in event management and client communications.Key Responsibilities:- Developed and implemented marketing and PR strategies for premium food and beverage clients- Created compelling content including press releases, social media campaigns, and client proposals- Produced comprehensive campaign analytics and performance reports- Coordinated cross-functional projects between marketing and events teams- Managed end-to-end event planning and execution for Brand Finance initiativesCore Competencies:- Integrated Marketing Communications- Event Management- Content Creation- Social Media Strategy- Client Relations- Campaign Analytics- Project Coordination

London, United Kingdom

Spearheaded high-profile global events strategy and execution, managing prestigious conferences and forums that positioned Brand Finance as an industry thought leader.Key Achievements:- Pioneered Brand Finance's inaugural presence at World Economic Forum (Davos), successfully organizing delegation and executing partnership event with Tata Consultancy Services- Independently orchestrated the Brand Finance Global Forum 2019 at The Royal Automobile Club, securing speakers from Ferrari, Harrods, Marriott, and WIPO- Executed Brand Finance Global Forum 2018 at BAFTA, featuring C-suite speakers from HM Government, Aston Martin, Facebook, and Shell- Successfully launched and managed the Brand Finance Banking Forum, featuring industry leaders from TSB Bank, RSB, and BarclaysCore Responsibilities:- Led end-to-end event management including concept development, speaker recruitment, and execution- Managed relationships with C-suite speakers and high-profile industry leaders- Coordinated all logistics including venue selection, catering, and delegate communications- Developed integrated marketing strategies incorporating email campaigns and social media- Collaborated directly with CEO and MD on strategic event planning and content development- Oversaw budget management, vendor relationships, and ROI tracking

3 Birchin Lane, London, Ec3V 9Bw

Managed comprehensive events program and marketing initiatives for an exclusive London members club, driving membership growth and venue utilization.Key Achievements:- Established and executed monthly speaker marketing and finance networking events, enhancing member engagement and retention- Developed and implemented marketing strategies that increased membership and room bookings- Created engaging content across multiple channels including newsletters, social media, and event collateral- Successfully managed external corporate events, positioning Brand Exchange as a premier London venueCore Responsibilities:- Coordinated end-to-end event management for both member and external client events- Developed integrated marketing communications including digital content, social media, and email campaigns- Managed venue bookings and client relationships for external corporate events- Created and distributed monthly newsletters and event communications- Oversaw event logistics including catering, setup, and guest management- Implemented membership growth initiatives and retention strategies

Klosters

I was responsible for delivering a 24-hour professional service to high-end clients in the luxurious resort of Klosters. I managed the following:- Families and couples hotel and ski hire bookings - Evening activities recommendations and organisations- Piste hosting and route planning - Driving guests to and from the airport- General admin of PTSki- General marketing of resort - handling Instagram and facebook accounts. Keeping close strategic relationships with companies in the resort.

Since completing the Chalet Cooks course at the Orchards Cookery School July 2011, I have cooked for a family at their holiday house in Polzeath, Cornwall and their corporate shooting estate near Hungerford. I also cooked for a couple and their guests at a Scottish Lodge in Perthshire for a month. Catered for up to 30 people at both formal and informal occasions. Role included:Menu planning and shoppingMaintaining BudgetTime ManagementPresentationHygiene and cleanliness of KitchenChild Care

Cairo

I began the Social Media Campaign to encourage students to come to Cairo and learn Arabic at the Cairo Arabic Institute with Reach Out. I set up Facebook, email and Twitter accounts, created posters, pamphlets, student handbooks and email templates and added to the database.

Bachelor Of Arts (B.A.), Arabic And Classics With A Study Abroad, 2:1

Activities and Societies: Arabic and Middle Eastern society, Lacrosse club, Tennis club4 year studying Arabic language and culture.

Abb (French, Latin, Maths)

Activities and Societies: Senior and Camber Choir, Netball, Lacrosse and Tennis teams, School Musicals, Young Enterprise Scheme, Duke.