Georgina Brooke Email & Phone Number

Remote

Working with Chris Unitt and co to help organisations in the cultural sector better achieve their aims and reach audiences using digital. Specialist in user research, content strategy and organisational change.

Edinburgh, United Kingdom

In this role I took on the management of a small team and had to quite quickly transition that team to remote working brought about by COVID and implement an Agile project management process to forecast what projects we could take on. Since the Museums were closed, I took a strong lead in reinventing the organisation’s tone online and on social media (at that time the only way we could connect with our audiences). In the duration of my fixed term post, I created the three most successful social… Show more In this role I took on the management of a small team and had to quite quickly transition that team to remote working brought about by COVID and implement an Agile project management process to forecast what projects we could take on. Since the Museums were closed, I took a strong lead in reinventing the organisation’s tone online and on social media (at that time the only way we could connect with our audiences). In the duration of my fixed term post, I created the three most successful social media posts NMS has ever had (one has since gone on to spawn its own t-shirt meme, independent of the Museums), and through upskilling (and expanding) my team, I was able to measure consistently higher and longer-lasting engagement on our online communication channels than the Museums had ever enjoyed before. Show less

Oxford

In this role I led on exhibition evaluation (alongside Research and Evaluation Consultant Dr Jen de Witt - known for her influential work on ‘Science Capital’). I also coordinated and analysed our Arts Council survey responses, and through that was able to plot our audiences (or at least the sample we had data for) geographically and on an Index of Multiple Deprivation. From there I worked with the Head of Public Engagement on an Audience Development Plan, in order to plot how the Museum’s… Show more In this role I led on exhibition evaluation (alongside Research and Evaluation Consultant Dr Jen de Witt - known for her influential work on ‘Science Capital’). I also coordinated and analysed our Arts Council survey responses, and through that was able to plot our audiences (or at least the sample we had data for) geographically and on an Index of Multiple Deprivation. From there I worked with the Head of Public Engagement on an Audience Development Plan, in order to plot how the Museum’s offer could best improve the learning and potential of more disadvantaged audiences. Show less

Oxford

Following the successful launch of the Ashmolean site (www.ashmolean.org) in my previous role I was subsequently hired to run the same transformation project but across the other four Gardens and Museums in the Oxford University set (Oxford Botanic Garden and Arboretum, Oxford University Museum of Natural History, the Pitt Rivers Museum and the History of Science Museum). Working in this way gave me an unusually comprehensive view of how university museums work. It also gave me a strong sense… Show more Following the successful launch of the Ashmolean site (www.ashmolean.org) in my previous role I was subsequently hired to run the same transformation project but across the other four Gardens and Museums in the Oxford University set (Oxford Botanic Garden and Arboretum, Oxford University Museum of Natural History, the Pitt Rivers Museum and the History of Science Museum). Working in this way gave me an unusually comprehensive view of how university museums work. It also gave me a strong sense of public service: I was motivated that my work (if done well) was making a difference to a culturally engaged local community and an interested broader public. Show less

Oxford, United Kingdom

I jumped at the chance to work for the Ashmolean in the capacity of Project Lead and Content Creator. My job was to lead a complex digital transformation project, working with the University’s preferred web Content Management System to re-envisage every page of the Ashmolean’s online offer from the ground up. This involved working vertically through the organisation, from visitor experience to Director level, and horizontally with every department. My job, parallel to the web build, was to… Show more I jumped at the chance to work for the Ashmolean in the capacity of Project Lead and Content Creator. My job was to lead a complex digital transformation project, working with the University’s preferred web Content Management System to re-envisage every page of the Ashmolean’s online offer from the ground up. This involved working vertically through the organisation, from visitor experience to Director level, and horizontally with every department. My job, parallel to the web build, was to introduce a culture of web content creation and constant re-evaluation, covering topics like writing for web, content strategy, analytics monitoring and SEO. The job involved substantial stakeholder management as well as creative flair and the ability to write very well and for a number of different audiences. Show less

London, United Kingdom

Echobox is a start up which automates social media for large publishing firms like Le Monde and The Telegraph. This is particularly important in an age where the future of publishing is uncertain - a technology like Echobox's frees up journalists' resource and allows them to write content only a human can write while we create AI to game and optimally post to the different social media algorithms. Up till now, Echobox has had a purely outbound sales strategy. I developed a marketing strategy to… Show more Echobox is a start up which automates social media for large publishing firms like Le Monde and The Telegraph. This is particularly important in an age where the future of publishing is uncertain - a technology like Echobox's frees up journalists' resource and allows them to write content only a human can write while we create AI to game and optimally post to the different social media algorithms. Up till now, Echobox has had a purely outbound sales strategy. I developed a marketing strategy to generate quality inbound leads, designed to - long term - transform Echobox's sales model to be almost entirely generated by inbound leads. Show less

Oxford, United Kingdom

This role was created out of the realisation that Oxford University don't have many research stories that aren't off the back of a press release.My job then, was to find an intelligent way of surfacing the stories that are going on in the different research divisions online in a way that was easily intelligible to a non specialist audience.My concept was 'Research in conversation'​: a series of interviews with academics in different disciplines raising general appeal, broad questions… Show more This role was created out of the realisation that Oxford University don't have many research stories that aren't off the back of a press release.My job then, was to find an intelligent way of surfacing the stories that are going on in the different research divisions online in a way that was easily intelligible to a non specialist audience.My concept was 'Research in conversation'​: a series of interviews with academics in different disciplines raising general appeal, broad questions like why we believe, how we are able to learn and how differently we document information: 'from manuscript to megabyte.'​This project involved 20 individual interviews with academics in fields as diverse as robotics, divinity, neuroscience and anthropology. Additional project aspects include: * substantial internal stakeholder management and creation of monthly communications meetings across different research divisions.* content marketing: utilising twitter to promote content at every level (academics own, departmental and collegiate and divisional), analytics and refining of successful effortsThe second main part of my job is social media. I run the main university Facebook, Twitter and Instagram (which I launched when our facebook fans hit 2 million, in 3 months the Instagram account has become the second highest UK university on the channel, currently standing at around 60k users.) * I create and source content for Facebook around set campaigns, utilising best practice for post optimization. A good post will get a reach of around 600k, top posts of 900k.* I am part of a team that post content on Twitter, generally responsible for more anecdotal and/or 'engagement bait' posts which sit alongside the research news that comes in from the press office.* Raising the profile of Digi Comms in the Uni by giving social media best practice presentations. Show less

Frith Street, London

Tanjong Pagar, Singapore

Highlights include:Creating a 6 month site review service offering. I write and present site reviews to client CEOs. The reviews combine qualitative and quantitative data and create a story based on the project KPIs. The largest of these was for stayfareast.com.sg, which makes over $9million p.a. through the site alone. Researched and developed SEO capability within Reading Room. Created Google drive based SEO proposal ‘builder’, designed for those with no knowledge of SEO to… Show more Highlights include:Creating a 6 month site review service offering. I write and present site reviews to client CEOs. The reviews combine qualitative and quantitative data and create a story based on the project KPIs. The largest of these was for stayfareast.com.sg, which makes over $9million p.a. through the site alone. Researched and developed SEO capability within Reading Room. Created Google drive based SEO proposal ‘builder’, designed for those with no knowledge of SEO to quickly choose deliverables to include in proposals as quickly and intuitively as possible. In February-March I was flown back to work on prestigous new client partnership with gov.uk, transitioning content from vast government sites into new, standardised templates and content style. I have just transitioned to the London office to work on this full time. Show less

Tanjong Pagar, Singapore

• On personal request of CEO Margaret Manning, came to Singapore to work in the fast paced and expanding office out there.• Originally for a three month training period, I enjoyed the dynamism of the office and the market so much that I relocated and enrolled myself in Singapore.Projects• My first Singaporean project was managing a 6 week site build for Philips + 2013 campaign. The site won an Outstanding Interactive Media Award with a total score of 485 out of 500. The site was… Show more • On personal request of CEO Margaret Manning, came to Singapore to work in the fast paced and expanding office out there.• Originally for a three month training period, I enjoyed the dynamism of the office and the market so much that I relocated and enrolled myself in Singapore.Projects• My first Singaporean project was managing a 6 week site build for Philips + 2013 campaign. The site won an Outstanding Interactive Media Award with a total score of 485 out of 500. The site was designed to share user generated content and social sharing in the region (Singapore, Philippines, Thailand, Vietnam, Indonesia and Malaysia.) The campaign garnered 71,594 site visits compared to 1,953 in same period pre campaign and a staggering 566,755 social shares.• I have lead two pitches for the company, (one is yet to be awarded), the other we won, despite being the most expensive quote of all bidders. • New Business Proposal WritingKnown TechnologiesWordpress (have lead CMS training to clients)UmbracoSitecoreCQ5• Wrote and presented a 30k Research Report for a government department. This involved combining insights from user survey, analytics, usability report, content audit of their current site, competitive benchmark matrix, personas, 5 internal interviews and 10 external interviews.• Expertise in SEO – including delivering a training session and powerpoint deck for the internal team. • Director of Marketing for my Singapore division 2. Since then I have written press releases that have been published in Marketing Magazine and Campaign Asia as well as featured story ‘a day of the life of a project manager’ which lives on the Reading Room homepage. Show less

Batchelor Of Arts (Hons), Literae Humaniores (Classics)

A-Levels (Aaa), English, History, Classical Civilization

Academic Scholarship To Red Maids Senior School

Education record