Georgina Lewis Email & Phone Number

Guildford, United Kingdom

Guildford, United Kingdom

Gatwick & Guildford

Working with the regional Head of Marketing & Business Development, and Partners across Gatwick & Guildford SBUs, to review, develop and update business development plans and budgets. In addition, driving forwards the strategic targeting of regional business initiatives and making recommendations to Partners on how to identify new routes to market, as well as developing their existing revenue streams.• Co-ordinating and facilitating the client feedback programmes across both offices – actively promoting both programmes within the SBU; arranging Partner meetings to ensure clients are considered for either programme; ensuring adherence to programme guidelines and procedures, including accurate data; engaging Partners in reviews of all client feedback and agreeing follow-up plans; producing analysis reporting for the SBU on both feedback programmes to identify trends• Working alongside national sector and stream colleagues to create and execute regional campaign activity where relevant• Advising teams within both SBUs to ensure brand and communication consistency in local activities

City Of London

Alexander Forbes is a leading provider of financial, risk and insurance and multi-manager investment solutions internationally.• Responsible for developing and nurturing commercially productive relationships with existing professional referrers, corporate clients, new business prospects, product providers, as well as fee earners within the company group• Delivered excellent client care and created the best possible working environment for clients: - Organised and chaired regular meetings with key client stakeholders to review sales performance & customer experience, discuss new opportunities & initiatives, business planning; - Management information, client visits, seminars, marketing material, newsletters, market data; - Problem management• Leveraged existing commercial relationships to obtain new business• Utilised management information to make reasoned decisions and business forecasting• Drove changes within the proposition through successful implementation of new initiatives; successfully increased conversion rates, year on year, and retained a number of key professional referrers as a direct result of my introduction of structured service levels to the sales process• Gained a number of key business wins to secure new revenue streams; produced written tender reports, proposals & contractual agreements; carried out research; delivered presentations at all levels up to director level; negotiated revenue-share arrangements; implemented each successful new proposition• Built effective internal working relationships with key stakeholders elsewhere within the company group, to deliver service excellence to clients, and promote brand awareness

London, United Kingdom

MRM//McCann is a global customer experience-marketing agency, part of the Interpublic Group (IPG). • Management of a group of separate clients from a variety of sectors including; KIA motors UK, Daimler Chrysler and Walt Disney • Engaged with senior clients for review/strategy/new business sessions• Successfully developed and implemented new CRM database and communication strategies for a major automotive client• Financial accountability against agreed targets; performance measurements, efficiency gains, income forecasting; profitability• Management of a team of account handlers to ensure delivery of projects• Gained thorough understanding of each client’s business environments including their business models, competitors, challenges and opportunities

Farnborough

• Database marketing role within Customer Strategy & Insight team – insurance products• Co-ordination of direct marketing campaign extracts for all channels of communications month on month• Provided management information to all areas of the business• Promotion and development of the database to increase business opportunities

London, United Kingdom

Following internal promotion from previous position held as Account Executive:• Managed & co-ordinated large scale marketing projects for the Telegraph Group• Developed integrated marketing activity plans and communications strategies• Database management – hosted and managed (on behalf of client) a pool of 16 million records (internal, transactional, sponsored data, marketing history etc) • Management of mailing campaigns – acquisition and retention campaigns • Campaign data allocation – targeting specific segments by manipulating data: application of models, interest flags, purchasing information, firmagraphic information• Response analysis – produced and presented campaign results.• Successfully managed a project team and communicate with them effectively to ensure all projects are carried out accurately and efficiently, within agreed timescales & budgets• Finalist at the Marketing Direct Intelligence Awards 2002.

London, United Kingdom

Fleet, Hampshire

• Client services role, managing large-scale projects (event management) for Microsoft UK, PricewaterhouseCoopers, IBM, Sun Microsystems, as well as other blue chip clients• Negotiated project requirements, timings & costs with clients• Responsible for organising and co-ordinating tasks, working closely with the project team to ensure that clients received a first-class service• Gained valuable experience in UK & European event organisation (including the annual Microsoft NSPCC Summer Ball held at Windsor Polo Ground), dealing with clients, marketing, administration management (including analysis reports to measure success of events), providing technical solutions and web site development