Georgina Mclachlan Email & Phone Number

San Francisco Bay Area

San Francisco, California

- Launched the paid media program directing creative gaining a 3x ROAS within the first 6 months and quickly scaling to a 10MM+ budget.- Drove creative strategy to support product launches, promotions, and evergreen advertising for paid media across paid social, SEM, programmatic, and partnerships producing 80+ assets monthly.- Leveraged competitive insights and created a rigorous testing strategy to provide performance-based creative learning recommendations to ensure constant optimizations in partnership with our media agency.- Responsible for content production for paid media channels including working on pre/post-production for photoshoots with agencies, shot-list development, and storyboarding.

San Francisco, California

- Directed project workflows, ensured creative resourcing, provided briefing documents, and led cross-functional review with C-level approval supporting global campaigns and promotions for the internal creative team.- Led production of creative content supporting social strategies for Facebook, Instagram, Pinterest, and Blog across global markets.- Developed a comprehensive workflow to support both core strategic initiatives and take advantage of quick turn opportunities by launching R+F’s first in-house social photography shoots saving 10k+ per shoot.

San Francisco Bay Area

- Leader and subject matter expert of brand strategy and standards on a global level for both internal and external audiences including nuanced differences by line of business and geo.- Provided brand review and led the execution of a rebrand across 7 lines-of-business, owning the complete rollout of The Creative Group brand refresh.- Program Manager for external and internal-facing, multi-channel programs which impacted the business in North America, APAC, and EMEA including company accolades, trademarks, and Holiday messaging.- Partnered with the corporate communication team on employee experience marketing materials (referral program, 70th-anniversary campaign, recognition etc), events, and gifts on a global level.

San Francisco Bay Area

- Program Manager for sales opportunity programs supporting client/candidate acquisition and brand awareness. Provided recommendations based on program performance and insights gained through measurement and analytics.- Project Manager for corporate service programs ensuring that assets were on-brand and cohesive across all channels of the program globally. - On-set brand subject matter expert working with human resources and media services teams in a series of internal hiring videos and OOH advertorials including a billboard in Times Square for Fortune 500 ranking announcement.

Emeryville, Ca

- Responsible for planning, development and implementation of all marketing strategies, communications, and public relations activities, both external and internal; directed the efforts of the marketing staff at the strategic and tactical level.- Produced and managed campus-wide events/workshops including Open House, private concerts, and TEDx ExpressionCollege.- Led strategy and produced content for social media channels, radio, and t.v commercials, direct mail campaigns, and promotional items.

Emeryville, Ca

- Event production, coordination, and management of in-house events including vendor relations, volunteers, talent, and schedule.- Copywriting and design lead for sales brochures, brand awareness advertising, premium items, and press releases.- Social media manager responsible for strategy and engagement across all social channels.- Management and scheduling of student workers.- Campus photographer for events and promotions. Work is displayed as part of the campus and used throughout printed assets.

Emeryville, Ca

- Advised and referred graduating students while providing individualized career assistance, resume support and placement assistance - Understanding company culture and candidate fit was a key skill honed in this role- Generated all yearly statistical information of the placement records to remain in compliance for Accreditation and Federal guidelines - Responsible for training staff on best practices and database usage; subject matter expert in CampusVue database system for placement- Event management and planning of student and industry events including booking, travel arrangements, scheduling and production