Work with Twenty One Twelve high end clients, in different industries disciplines and supporting them on their digital marketing journey. Using a variety of digital tools and platforms the role requires the creation of content plans, helping clients to grow their contacts on LinkedIn, promoting brands using social media and devising content for use in marketing campaigns.

Provided marketing support to two Centres of Excellence in the form of content for strategy presentations, use cases, stories and project updates delivered via social media and sales collateral. Required a strong understanding of how service projects work and of the business brand and marketing approach.

A broad marketing role responsible for developing and managing the marketing function and supporting sales and technology partners. Planning and managing campaigns to help to expand the business into target accounts was a core activity and often required devising campaigns which revolved around vendor solutions from technology partners including Dell, Citrix, Microsoft and other specialist software tool suppliers. I also developed new and highly engaging content for use in campaigns, social media and the company website.

I was responsible for the School’s day to day marketing operations and maintaining the School's profile on the website and marketing content. I developed a number of campaigns using digital and social media, advertising and events to help create awareness of the school and increase the number of pupils.

Worked within a dedicated team responsible for the rollout if a large scale transformation project. Specifically researched and produced content to support the communication to promote each stage of the project to University staff and students.

In this role I helped to provide a positive and integrated customer experience working with CA’s cross functional teams to create programs designed to help customers to get up to speed with the software. My achievements included the setting up of a customer validation program which became an integrated part of the product release process. I also developed a new product microsite with feature video content. I also worked individually to assist key customers with their product experience. Core responsibilities included: • Managed the global customer and partner validation program - to recruit and engage customers and partners globally • Worked to provide new Agile Programs - with cross functional teams on product and customer engagement initiatives. One example was the development of a new microsite and the production of a series of product videos to help customers • Tracked and reported on the validation program - regular reports and presentations to cross functional teams and senior management• Participate in PI (quarterly) planning for the customer validation program and work alongside the with product team to understand the features to validate, also with the UX team to design appropriate user experience studies• Assist with messaging for product releases inc documentation, newsletters and blogs • Build relationships with customers to help gain support for marketing activity - eg as speakers at CA events, case studies and quotes on use of the tools and product references

I joined CA as a product marketing manager, following CA’s acquisition of Grid-Tools. I was responsible for Grid Tools testing solutions and initially helped to integrate these into CA’s DevOps product portfolio. This role which reported to the head of product marketing had a global remit. I engaged with regional marketing teams to help plan activity and to develop messaging for effective lead gen campaigns. • Managed the integration of the product marketing messages for the products acquired and planned and developed new marketing and sales materials. I worked on converting and writing some white papers, case studies, product reviews (now 13 on IT Central Station), sales documentation, presentations and messaging and content for emails, newsletters, blogs, social media and the company web site • Coordinated with field marketing teams to plan and implement regional marketing activity in the testing and DevOps space• Managed annual planning and budgeting to secure and manage funds and managed day to day budget inc reporting and working with suppliers to deliver successful project delivery. This included writing scripts for feature and product level videos, on planning some market research projects to understand the competition and to provide product positioning materials for sales • Provided regular internal communications updates to cross functional teams on webcasts and presented at sales meetings across EMEA• Worked with technology partners on joint marketing initiatives and campaigns including presence events such as HP Discover and regional testing events across EMEA • Liasied with analysts to coordinate briefings and development of paid for analyst reports • Coordinated product presence at CA’s flagship annual event in Las Vegas in 2016 and 2017 including the successful delivery of over 25 presentations (some customers), product demos and a product presence on the Show Floor

Here I was the Marketing Manager responsible for all marketing in EMEA and the US. The role quickly developed as during this time Grid Tools was acquired by CA (in June 2014).

I set up my own consultancy with the aim of providing a flexible marketing approach and project support to IT businesses who either did not have the expertise in-house or were looking to expand their marketing activity.

I was responsible for managing Metakinetic's marketing plan and also managed one team member. Metakinetic is an award-winning full service ecommerce agency providing everything a growing retailer or brand needs to promote their products online. We developed a new website and provided ongoing content to support their PR and social media activity.

PleaseTech provides collaboration solutions for document authoring and review. This role was to support the Marketing Manager and Sales team to help raise the profile of PleaseTech's document review and authoring software solutions. It involved all aspects of marketing including web updates, developing content, managing events and lead generation in the US and UK.

Reporting to the MD I managed and executed lead generation campaigns, events, sales materials and the website. I also handled the channel marketing plans and budgets.

Developed marketing plans and managed campaigns and lead generation activity in the UK, Germany, France and Scandinavia. Managed the company PR programme. Worked closely withe US based marketing team, regional management, partners and suppliers.

Planning and executed cross company marketing campaigns and product roll outs. The role reported to the country manager for EMEA and required a close working relationship with sales, corporate marketing and suppliers.