Marketing Manager
Current- Cross-Therapeutic Leadership: Directed strategic initiatives across all affiliate products in diverse therapeutic areas. Developed and executed comprehensive brand plans, formulating robust strategies to maximize outcomes and drive superior performance.- Launch Excellence: Championed the execution of launch strategy meetings, ensuring alignment on launch plans, outcomes, and strategic enhancements. Facilitated cross-departmental collaboration to maintain coherence and adaptability in product introduction.- Strategic Portfolio Development: Led the drafting of business cases and conducted in-depth analyses of market potential for new molecules. Assessed long-term impacts on the organization, guiding strategic decisions for sustained growth and market competitiveness.