Georgi Zayakov Email & Phone Number

Aadorf, Thurgau, Switzerland

Düsseldorf, North Rhine-Westphalia, Germany

Responsibilities:Oversee and ensure the performance of the department in Search Engine Advertising (SEA) and online marketplaces, such as Amazon and eBay.Provide coaching, feedback, and mentorship to team members, fostering their professional growth and development.Lead recruitment efforts to identify and onboard talented individuals, contributing to the team's success.Conduct thorough evaluations of tools and platforms, comparing features and prices to optimize… Show more Responsibilities:Oversee and ensure the performance of the department in Search Engine Advertising (SEA) and online marketplaces, such as Amazon and eBay.Provide coaching, feedback, and mentorship to team members, fostering their professional growth and development.Lead recruitment efforts to identify and onboard talented individuals, contributing to the team's success.Conduct thorough evaluations of tools and platforms, comparing features and prices to optimize cost-effectiveness.Represent the company at conferences and events, showcasing expertise and networking with industry professionals.Collaborate in the preparation and participation of new customer pitches, showcasing the company's capabilities and expertise.Conduct account audits for potential customers, leveraging insights to secure successful client acquisitions.Actively engage in campaign optimization, reporting, and project management for key accounts.Continuously optimize Google Shopping feeds to enhance product visibility and drive conversions.Notable Achievements:Achieved an outstanding 400% growth in revenue within 5 months for a key account through strategic scaling of a Google Shopping campaign.Successfully established eBay as an additional revenue stream, expanding the company's market reach and diversifying income sources. Show less

Düsseldorf, Nordrhein-Westfalen, Deutschland

Responsibilities:Project-managed and optimized ad accounts in Google Ads and Apple Search Ads to drive performance and ROI.Coached and developed junior managers in Google Ads, fostering their growth and enhancing team capabilities.Optimized Google Shopping feeds to improve product visibility and drive conversions.Conducted company-wide workshops on search engine advertising to enhance internal knowledge and performance.On-boarded new clients, ensuring… Show more Responsibilities:Project-managed and optimized ad accounts in Google Ads and Apple Search Ads to drive performance and ROI.Coached and developed junior managers in Google Ads, fostering their growth and enhancing team capabilities.Optimized Google Shopping feeds to improve product visibility and drive conversions.Conducted company-wide workshops on search engine advertising to enhance internal knowledge and performance.On-boarded new clients, ensuring smooth transitions and establishing strong relationships.Created comprehensive reports and effectively communicated with customers to provide insights and drive campaign success.Notable Achievements:Scaled up revenue of a Google Shopping campaign by over 150% within 6 months while improving the Return on Advertising Spend (ROAS).Successfully supported the launch of a new app with Google App campaigns, managing five-figure budgets and driving user acquisition and engagement. Show less

Cologne, North Rhine-Westphalia, Germany

Responsibilities:Solely managed all client accounts in Google Ads, across different industries and both B2B and B2C segmentsCreated and optimized Search, Shopping, Display, and Discovery campaignsGenerated monthly performance reports for clients and managed client relationships for satisfaction and retentionPitched new clients and conducted account auditsObtained Google certificates via SkillshopNotable Achievements:Reduced the CPA of a… Show more Responsibilities:Solely managed all client accounts in Google Ads, across different industries and both B2B and B2C segmentsCreated and optimized Search, Shopping, Display, and Discovery campaignsGenerated monthly performance reports for clients and managed client relationships for satisfaction and retentionPitched new clients and conducted account auditsObtained Google certificates via SkillshopNotable Achievements:Reduced the CPA of a new Swiss client by 50% within one monthScaled a beginner account in Google Ads to a monthly spend of €10,000 within three monthsRestructured an account of a client with a monthly spend of €10,000, leading to improved performance and better conversionsWon several pitches through rigorous research and effective auditing Show less

Cologne, North Rhine-Westphalia, Germany

Responsibilities:Created, monitored, and optimized advertising campaigns in Google Ads in German, English, and FrenchCreated reports and analyses using Google Data Studio and Google Sheets.

Berlin Area, Germany

Responsibilities:Optimized profitable Search, Shopping, and Display Advertising Campaigns (incl. Gmail, Discovery, and YouTube) for deinhandy.de, deinhome.de, and handyinraten.deManaged campaign building for all products and platforms using Crealytics Campaign SuiteLed the ongoing campaign steering using BidManagement Tools (Adobe Media Optimizer and Google Marketing Platform / SA360)Conducted extensive data analysis in Google Data Studio to identify… Show more Responsibilities:Optimized profitable Search, Shopping, and Display Advertising Campaigns (incl. Gmail, Discovery, and YouTube) for deinhandy.de, deinhome.de, and handyinraten.deManaged campaign building for all products and platforms using Crealytics Campaign SuiteLed the ongoing campaign steering using BidManagement Tools (Adobe Media Optimizer and Google Marketing Platform / SA360)Conducted extensive data analysis in Google Data Studio to identify top-performing offerings, and proactively shared insights with social media team to inform content strategy and drive higher engagementResponsible for the creation, optimization, and maintenance of dedicated landing pagesManaged and developed Remarketing channels, specifically CriteoCollaborated with the Business Intelligence team to enhance automation methods and processesProvided instructions to the graphic team on creating banners and videos for campaignsProduced videos for YouTube campaigns, including writing scripts and providing feedback on graphic and voiceover outputCreated and optimized Native Advertising campaigns at TaboolaNotable achievements:Left one of the best optimized search accounts in the industry with around 1 million keywords, covering the long tail completelyAchieved a CPO below €20 for the Christmas promotion in 2019, spending around €90k profitably over only five days Show less

Berlin Area, Germany

Berlin Area, Germany

* Crealytics took over deltamethod in April 2016Responsibilities:Managed and optimized advertising campaigns for clients across Google Ads, Microsoft Ads, Amazon Sponsored Ads, and Facebook Dynamic AdsDeveloped and delivered weekly and monthly reports to clients in English and GermanCommunicated directly with clients to understand their goals and provide guidance and supportConducted internal and external workshops and trainings on Google Ads, Google… Show more * Crealytics took over deltamethod in April 2016Responsibilities:Managed and optimized advertising campaigns for clients across Google Ads, Microsoft Ads, Amazon Sponsored Ads, and Facebook Dynamic AdsDeveloped and delivered weekly and monthly reports to clients in English and GermanCommunicated directly with clients to understand their goals and provide guidance and supportConducted internal and external workshops and trainings on Google Ads, Google Analytics, Amazon Advertising Platform, and Campaign Suite (nowadays Crealytics Search Platform)Analyzed and evaluated ad campaign data in Excel and created PowerPoint presentationsTook on additional responsibilities, including client relationship management and testing and quality assurance of tool features and Google Ads scripts.Notable achievements:Developed and implemented proactively a successful advertising campaign for a client during a product launch, resulting in over 2000 sales in just 3 days, thereby exceeding their previous monthly sales record of 2000 salesConducted research on Amazon and helped establish it as a new advertising channel, onboarding the first set of clients to advertise on the platformMentored and trained multiple senior colleagues and clients on how to effectively use the Campaign Suite (now Crealytics Search Platform) for advertising campaigns, leading to improved performance and greater client satisfaction Show less

Berlin Area, Germany

Responsibilities:Conducted keyword research and analysis to book new keywords in Google Ads and Microsoft AdsOptimized ads, performed bid management, and implemented ad testing strategiesAssisted consultants in daily optimization tasks and client reportingDeveloped Excel templates for reporting and account optimization

Responsibilities:Set up and structured Google Ads and Microsoft Bing accounts from scratchConducted in-depth keyword research and optimized campaigns for CPC efficiencyAd copy creation and optimization in order to improve CTR, Quality Factor, CPC, CR, and CPOIdentification of cost-saving opportunities in the long-tailTrained in using bidding toolsWorked in the competitive credit industry with some of the highest CPCs in the marketConducted… Show more Responsibilities:Set up and structured Google Ads and Microsoft Bing accounts from scratchConducted in-depth keyword research and optimized campaigns for CPC efficiencyAd copy creation and optimization in order to improve CTR, Quality Factor, CPC, CR, and CPOIdentification of cost-saving opportunities in the long-tailTrained in using bidding toolsWorked in the competitive credit industry with some of the highest CPCs in the marketConducted platform-agnostic tracking analysis and reportingNotable achievements:Successfully built a high-performing search account from scratch with no previous structure in placeIdentified and capitalized on low-cost, high-value keywords to maximize ROIMaintained a high level of productivity and efficiency in a challenging and fast-paced industry. Show less

Berlin

Responsibilities:SEO optimization and keyword monitoringeCommerce experience, primarily on eBayCreation and maintenance of landing pages using WordPressDeveloped and executed a newsletter strategy, including content creation and template design using MailChimpCoordinated translation efforts with freelance translators to launch the website in multiple languagesManaged and maintained social media accountsNotable achievements:Successfully… Show more Responsibilities:SEO optimization and keyword monitoringeCommerce experience, primarily on eBayCreation and maintenance of landing pages using WordPressDeveloped and executed a newsletter strategy, including content creation and template design using MailChimpCoordinated translation efforts with freelance translators to launch the website in multiple languagesManaged and maintained social media accountsNotable achievements:Successfully created and launched over 300 eBay listings, resulting in increased sales and revenueCoordinated the translation and launch of the website in multiple languages, expanding the company's global reach and increasing brand visibility Show less

Responsibilities:Conducted market research in Germany to identify outdated websites in need of a redesignTranslated the interface of a Bulgarian social network platform, Playmaker.bgParticipated in a training course for cold calling techniquesMade cold calls to potential customers in Germany and Bulgaria

Master Of Business Administration (M.B.A.), Business Administration, 1.1

Activities and Societies: I was accepted in the "Accounting & Finance Fellow" program of the university due to my outstanding exam.

Bachelor'S Degree, Business Administration, 1.6

The focus of my studies was on Marketing, Management, Entrepreneurship, and Finance. Bachelor Thesis: "Neuromarketing for Brand.

High School Diploma, German Language, 1,1

My high school was characterized by intensive studying of German. Additionally I focused on English, Mathematics, and Information.