Gerardo Castillo Email & Phone Number

Mexico City Metropolitan Area

Mexico City, Mexico

Development, coordination and execution of the marketing plan in collaboration with the different areas of the company (R&D, Sales, Insights) for the Fabric & Home Care categories for the Mexican and Central American Markets.• In-depth knowledge of the category, market, consumer and fragrances to develop growth plans and new scent offers according to the type of client.• Analysis and presentation of international trends, new launches and key markets to advise internal and external clients • Development of conceptual and olfactory recommendations aligned with current portfolios, trends and/or requests servicing local and global companies. Ensuring that products, technologies and concepts are correctly translated so that they are relevant to client brands and local markets.

Ciudad De México, México

Branded content relationship management.

Ciudad De México Y Alrededores, México

Snacks and food regional account management including:•Top management business analysis for the categories: cereals, cereal bars, salty snacks and cookies and crackers for LATAM (AR, BR, COL, CENAM, MX, PR) to brand, trade and sales teams among others helping them to achieve their business objectives.•Alignment with local executives in order to achieve regional goals•Administrative support: Contracts, Agreements, legal support,•Meeting sales objective.

Developed new winning lavender scent (top selling scent) and full 360°support plan including:•Media: TV Spot, social media & digital plan•POP: New label design among full scents line,special exhibitions and instore demonstrators•Sampling: In store (across all COT’s) and street sampling•Price: Price strategy plan for launching and react to competitors response•Contingency planBudget management (SAP)Deal with creative, media and digital agencies

Monterrey Area, Mexico

Developed new winning lavender scent (top selling scent) and full 360°support plan including:•Media: TV Spot, social media & digital plan•POP: New label desingamongfull scents line,special exhibitions and instore demonstrators•Sampling: In store (across all COT’s) and street sampling•Price: Pricestrategy plan for launching and react to competitors response•Contingency plan: In response to competitors’ complainsDevelopment and execution of innovation portfolio for premium and value brands through:-Redefine premium brand differentiation line (+60% in sales)-Special editions Implementation and reimplementation (for premium and value brand)-Definition of innovation funnel by trends and consumer research-Define and develop 5 years innovation funnel by trends and consumer research.-Monitored the performance of the brand and the competitors through internal and external data: SOM, distribution, SI, SO, price and promotions. (Nielsen, Kantar, ISCAM, Sell in, Sell Out)-Budget management. (SAP)

Ciudad De México Y Alrededores, México

-Development of tactic and strategic actionable plans through business cases, regular presentations and direct consultations from the marketing research, brand, sales and trade marketing teams for global and local clients as L’Oreal, J&J, Lala and Metco.-Platform, data and analysis training for internal teams and clients-Business cases for potential new clients in order to achieve sales objectives

Monterrey Y Alrededores, México

Content creation and publication for Mexico and Latin America web platforms.Ensure the right brand lineaments' application in all MX and CA dealers websites.Reports from MX and CA websites. (From Dealers)Internal content server management.Publication of releases and bulletins for both internal and public sites.Creation of Public and internal websites with Teamsite. Press releases web publication.

Monterrey Y Alrededores, México

BenchmarksModel reports

México

-Creación y desarrollo del departamento de mercadotecnia.-Desarrollo de investigación de mercados para evaluación de proyectos.-Campañas de mercadotecnia digital.-Desarrollo de plataformas para e-comerce.

Monterrey Y Alrededores, México

Asistente del área de mercadotecnia en el departamento de Programas Internacionales, en la oficina de Promoción a alumnos internacionales. Incremento en el tráfico de las páginas de redes sociales del departamento.Desarrollo eficaz de un programa para el manejo de los alumnos becarios en el extranjero. Desarrollo de relaciones con las oficinas hermanas en otras universidades alrededor del mundo.

Licenciatura, Marketing, 90% Scholarship

Marketing, Curso Intensivo

Curso Intensivo Brand Management and Marketing communications